Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation.

Curation 74

Curation Press Paid Search Agency Content 74

Liveintent

DECEMBER 14, 2021

The new Rev Ops Barometer Report provides insight into the challenges publishers currently face and how to move forward. According to Ian Gibbs, research and insight specialist with CoLab Media Consulting and the presenter on Beeler.Cast, ad ops professionals currently have their work cut out for them. The bottom line?

Paid Search Agency 71

Paid Search Agency Work Management Privacy Advertising Agencies 71

Convert

DECEMBER 2, 2020

As The Hill reported at the time, what they actually announced was that “Prime Day,” the biggest discount event on the mega-platform and which results in a massive sales surge for the company, would be moved from July to September. There are signs, though, that this kind of AI-driven curation is losing ground among consumers.

Amazon 88

Amazon Curation Personalization eCommerce 88

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data. About Madison Logic.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

PathFactory

MAY 5, 2021

The result is the industry’s first-ever report on the State of B2B Buyer Enablement, which is available here for free. Highlights include: B2B buyers are doing their own research (and don’t need your sales reps as much). 80% of buyers stay on top of the market with their own research. Not anymore.

Marketing Report 134

Marketing Report Top of Funnel B2B Marketing Enterprise Management 134

KoMarketing Associates

APRIL 3, 2018

Yes Lifecycle Marketing recently published the “Q4 Email Benchmark Report: A Marketer’s Guide to 2018” to better understand the types of emails that yield the best results for marketers. Previous research suggests that marketers who personalize their emails may be in a better position to see a rise in open and click rates.

Marketing Report 121

Marketing Report Email Marketing Design Open Rate 121

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” Keywordinsights.ai for trending keywords in search.

Marketing AI 115

Marketing AI Content Marketing Enterprise Management Planning 115

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 4 Best Content Planning Tools. 3) Bubbl.us. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

Digital B2B Marketing

JUNE 11, 2012

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Content curation can be a valuable activity. Similarly, a research librarian is valuable. However, the content curator and librarian are not the thought leaders. In Summary Is curation valuable?

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. from your marketing teams, include third-party research, industry-wide news and competitor analysis as well. Don’t just curate sales enablement content. Competitor research and analysis.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Marketing Insider Group

APRIL 11, 2023

Image Source: WordStream This means that curating your digital presence to appeal prospects is key to generating revenue. Web design services will help your company curate a site that actively attracts and engages new visitors. Using SEO-based research and keywords to optimize content for high ranking on SERPs. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. xiQ’s Workbench allows us to curate campaigns and connect with clients unlike ever before.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Ranking Lead Scoring 62

Scoop.it

DECEMBER 19, 2019

Imagine this: You’re working on content curation for your business site’s blog. You’ve plotted out different audiences and created personas and researched which customer needs and interests you need to address. Why You Need to Curate Content for People with Disabilities. 7 Ways to Curate Content that is Accessible for All.

Curation 54

Curation Content Click Rate Paper 54

Scoop.it

AUGUST 29, 2019

Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. To make this happen, content curation needs to be as easy as possible for your employees to execute—this guide will show you how. Why employee advocacy works with content curation.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Sprout Social

OCTOBER 11, 2022

More than two-thirds (68%) of marketers report their organization already has an advocacy program. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Data reports. Social media posts. Case studies.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Marketing Insider Group

MAY 30, 2023

Optimize reporting. AI tools can also analyze huge amounts of data through automated reporting applications, making reporting much more efficient. AI can collect and analyze user data quickly and curate personalized recommendations for your audience. Increase ROI. Improve customer service. Personalize content.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders. A social media reporting system closes the gap.

Social Media 119

Social Media Media Enterprise Management Thought Leadership 119

Convince & Convert

NOVEMBER 30, 2023

Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy.

Social Media 107

Social Media Advertisements Advertising Tools 107

Animalz blog

MARCH 11, 2024

This update is part of a broader effort to combat content spam, as Search Engine Land reports. This includes content generated by AI tools without human oversight or curation. The key is creating people-first content based on original research, fresh perspectives, and subject matter expertise.

Generation 100

Generation CAN-SPAM Domain Content 100

SocialPilot

MARCH 8, 2024

It’s not a straight-up dull service pitch but a well-crafted document that comes into existence after consultation with prospects and thorough research on their needs. So ask and research the following question around your prospect’s target audience: What are their average age range and gender? When will you share the analytics report?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Thinkers360

MARCH 1, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! 34 Malini Rao Contact Malini Rao Score: 36.17

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Marketing Insider Group

JULY 3, 2023

A plus side to Exploding Topics is that it uses human researchers to analyze the data and weed out irrelevant topics as well as discover meta trends. Feedly If you understand what sites and sources your audience consumes most, you can curate the stories together using Feedly. Image Source 3.

Trends 274

Trends Marketing AI Lead Ranking Lead Scoring 274

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 1) SEMrush. Google Review Count: 19,200.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Convince & Convert

DECEMBER 6, 2023

Jay Baer created a brand-new report of this key data. This curated list of top tools by Attrock can help you choose the one that best suits your business requirements. More Customers Expect Faster Responses Now Customers expect brands to respond to their messages and complaints quickly.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Marketing Insider Group

APRIL 25, 2023

And what we’re quickly learning is that when robots report tech news instead of humans, the authority and trustworthiness of their content is pretty non-existent – further rebelling against SEO best practices. Image Source: ChatGPT Then, you can mix in your own experience and expertise and curate the copy it spits out.

Google 229

Google Generation Guidelines High Quality Lead 229

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Effective influencer marketing starts with identifying relevant influencers for your brand.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. Tip 9: Measure, report and readjust. The project owners can be responsible for overseeing or actively: Curating content for employees to share. Gathering and reporting on performance results. 4: Curate content and create copy. Tip 2: Set goals for your strategy.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Contify

OCTOBER 6, 2020

Contify market intelligence platform has earned three badges in the G2 Fall 2020 Grid Report. Contify, the AI-enabled market and competitive intelligence solution provider , has announced that it is positioned as a ‘High Performer’ in Grid® Report for Market Intelligence Software | Fall 2020 by G2.com, View Contify on G2 here.

Enterprise Management 52

Enterprise Management Marketing Management Peer-to-peer Marketing Report 52

Zoominfo

JUNE 10, 2022

Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. After reporting its first quarterly loss in seven years, Amazon acknowledged that it overbuilt in response to increased pandemic demand. Gassing you up? Ford has reached a $19.2

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Webbiquity

MAY 9, 2023

Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders. Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action.

Social Media 310

Social Media Social Marketing Planning Tips 310

Heinz Marketing

AUGUST 30, 2019

New research from Heinz Marketing and Uberflip uncovers how today’s B2B marketing leaders think about content, perceive its importance in their organization, and how the most successful marketing professionals utilize content to accelerate the buyer’s journey. But have the outcomes justified the cost? How are marketers encouraging engagement?

Research 73

Research Budget Programs Enterprise Management Marketing Budget 73

Scoop.it

JANUARY 11, 2024

Their product launches will be under-reported and under-discussed, and their SEO efforts will land far below other websites talking about similar ideas. com Content curation may also help with building brand authority. This could be a company blog looking at new research in the field and providing analysis on it.

Work Management 77

Work Management Marketing Management Branding Brand Identity 77

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360