5 Simple Ways to Use Storytelling in Your Marketing

Act-On

But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

“Curation” versus Fair Use: How to keep your content safe

grow - Practical Marketing Solutions

Content curation” is a powerful tool for marketing. But when does “curation” turn into copyright infringement? I find that difficult to believe, but let’s assume that some people genuinely don’t understand curation, copyright, or fair use. Safe curation.

Trending Sources

5 B2B Brands That “Get” Storytelling

Modern Marketing

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal.

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

What we did talk about, however was things like storytelling, email, demand gen, data and more. Olenski : Storytelling has become a very popular and successful method to engage consumers. Jeremy Duerksen is CMO at Peaksware.

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Transform Your B2B Lead Generation with Storytelling

LEADership

There is now, an open-armed welcome to storytelling as marketing spiel. Storytelling is All About Relationships…Even if the Main Character is Your Product. Companies that succeed at storytelling also know that it doesn’t always have to be a story about something good.

Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. In this post, we recap some of the presentations from yesterday on the power of brand storytelling.

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

Hubspot

And few things have the power to cut through this noise like data storytelling. Combining the visual appeal of images with the trust engendered by raw data, data storytelling is a force to be reckoned with. IM Free : Curated collections of free photos available for commercial use.

Learn to Create, Curate, and Distribute Your Brand’s Story from the Latest Content Pros Podcasts

Modern Marketing

Too often content curation stems from speculation on the part of the content marketer, leading to trial-and-error marketing. Have you been wondering who to follow in content marketing?

Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks

Hubspot

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones?

“I Have a Rendezvous with Death” But No Long-Form Fear: It’s Time for Digital Storytelling

Content Standard

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. These are both well within your limits to curate and achieve.

Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos

Contently

Blog stories are then curated in a weekly newsletter, “This Week in Feminism,” which, much like the MTA ads, is more about the experience than the product. The post Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos appeared first on The Content Strategist.

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Content Marketing Spotlight Series: A Q&A With Robert Rose

Opentopic

Question: On your LinkedIn profile and elsewhere, you state that your passion is to help marketers become stellar storytellers. What is it that makes storytelling so critical to marketing today? No doubt, the word “Storytelling” is certainly being overused these days. That, for lack of a better word, is at the heart of storytelling--and I’m sticking with it as my focus.

Content Marketing Spotlight Series: A Q&A With C.C. Chapman

Opentopic

Chapman is a New England-based storyteller, explorer, and humanitarian. Question: There’s a lot of talk about “storytelling” in marketing today. Do you think all marketers need to be storytellers?

Content Marketing Spotlight Series: A Q&A With Joe Pulizzi

Opentopic

The marketing department of tomorrow looks very similar to a publishing department of today, so managing editors, storytellers, and producers are key to success.

Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy

Modern Marketing

Another effective content strategy at this stage is to curate content in a branded portal – IBM and American Express do this for their SME segment client base providing general business content not specific to their offerings but compelling for the clients. Marketing Efficiency advocacy B2B customer experience buy cycle Content Marketing marketing and sales process sales cycle Social Media storytelling thought leadership

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Twitter Moments: A Powerful Twitter Marketing Tool, or a Snapchat Knockoff?

Content Standard

For brands, the update provides a new-and-improved Twitter marketing and storytelling tool. Initially launched in 2015, Moments allowed Twitter’s team of curators to stitch together Tweets of images, GIFs, video, or commentary around a specific topic, such as a breaking news event.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives.

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8 Great Marketing Infographics To Inspire Your 2012 Objectives

B2B Marketing Insider

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling.

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Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?

KoMarketing Associates

Here’s a look at a few: Storytelling Matters. As I’ve written about previously, good storytelling is essential in “hooking” the reader and having that individual consume your material. Content Curation Matters, Too. Olympic rings.

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Joost de Valk on content curation and content strategy

i-Scoop

Conference Content and marketing optimization Interviews Storytelling Joost de Valk storytelling Joost de Valk is one of the world’s most respected blogging, SEO, WordPress and content strategy experts.

10 TED Talks to Watch to be a Better Marketer

Act-On

Marketing, in its purest form, is also dedicated to storytelling and spreading innovative ideas. From social media to physics, these 10 TED Talks were curated by Act-On for marketers to provoke new ideas, increase efficiency and happiness in the workplace, and inspire leadership.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

In 2016, I believe that content marketers will move beyond storytelling into story creation through experiences. Marketers will move away from grandiose storytelling that has a beginning, middle and end, and instead focus on short anecdotes to capitalize on the dwindling attention spans.

7 of the Best Email Marketing Campaigns of 2016

Modern B2B Marketing

Postmates: Great Storytelling. An element of storytelling can be a fun way to get the point across. Freshbooks: Curating Content.

The Future Of Digital Marketing

B2B Marketing Insider

Storytelling and the battle for customer attention. How Content marketers must be content curators and consumers themselves. And the best storyteller wins. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub.

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Use storytelling tactics to create relatable and interactive content that drives engagement is key to building a community. Drive personalization through your content—be a curator and promote others, be helpful, offer advice and show you care.

The Destruction of Silicon Valley, and 4 Other Stories We Loved in April

Contently

In “#VanLife, The Bohemian Social Movement,” Rachel Monroe chronicles the rise of #VanLife, the millennial phenomenon whereby twenty and thirtysomethings quit their jobs and make a living by curating sponsored social media images of their experience on the road.

15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

Hubspot

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. No other B2C industry has thrived on Instagram quite like the fashion industry.

The Content Marketing Bucket List

B2B Marketing Insider

Establish a content curation strategy. Train your employees on the art of storytelling. Content marketing is a hot topic of discussion in almost every marketing organization.

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31 Easy Ideas To Create Content Your Customers Want

B2B Marketing Insider

If we accept the Social Business imperative , you know we need to grow our army of storytellers in order gain a greater share of voice, to attract an audience of interested parties and ultimately to convert that traffic into quantifiable business.

How to Attract Talent With a Company Hashtag: 10 Inspiring Examples

Hubspot

Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. This effort allowed the company to curate discussions around Zappos careers and highlight team members through interviews.

A Damn Fine Cup of Coffee: David Lynch and the Art of Experiential Storytelling

Content Standard

Our task as storytellers, artists, and brand marketers is to come as close as possible to what Lynch describes as a “collective consciousness experience.” ” This is what makes storytelling a powerful and worthwhile art. But what does this have to do with storytelling?

8 Elements of the Perfect Blog Post

B2B Marketing Traction

I recently curated an article on the perfect blog post by Kevan Lee of Buffer. Studies have shown that storytelling increases time spent on the blog post and the popularity of the post. What does a perfect blog post look like?

How 8 Agencies Are Building Their Brands on Snapchat

Hubspot

Since Snapchat's content isn't permanent past 24-hours , there's no need to carefully curate a particular aesthetic. In contrast to the agency's meticulously polished and curated Instagram presence , their Snapchat Stories feel like a backstage pass to the real action.

Why Brands Need To Act Like Publishers

B2B Marketing Insider

It’s really a cultural shift away from the “campaign brain” and towards continuous content development, curation and distribution of content that results in conversations, community and ultimately conversion. Storytelling.

11 Ad Agencies You Need to Follow on Twitter

Hubspot

Their feed is a curated collection of their best client campaigns, accompanied by creative insights from their talented team. #5 When this New York-based agency isn't spinning up creative ads for clients like Mountain Dew and HBO, they're curating a pretty impressive Twitter account.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

” At the base of the pyramid is curated content, “which is relatively low effort and lends itself to high frequencies,” with each higher level representing formats which require greater effort and should be used with correspondingly lower frequency.

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4 (More) Attributes of Your Next Content Marketing Star

Modern Marketing

A good storyteller doesn't just market. For example, they tap into the power of curated content from independent sources to complement their own created content. The best marketers use a content marketing mix of 65% created and 25% curated content. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.

Some Social Media Mistakes Are Fatal and Other Social Media News

Modern Marketing

For those newcomers, every Friday we will curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure. 5 Ways to Use Storytelling in Your Social Media Marketing. Do you want to use storytelling in your social media marketing?

How the FOMO Phenomenon Is Driving New Trends In Marketing

Content Standard

Fighting FOMO: Helping users pacify FOMO by acting as curators, collecting content that helps them stay in-the-know (such as Rent the Runway). Want to learn more about effectively using brand storytelling as part of your marketing strategy?

Top 20 Content Marketing Blogs You Should Read Every Day

B2B Marketing Insider

Their top blog is Kevin Spacey’s Top 3 Tips For Better Storytelling. SmartBrief on Social Media (@ SBoSM ) does a great job at curating the latest news on social media and content marketing related articles from all over the web.