Oktopost

OCTOBER 14, 2021

This is where applying B2B copywriting strategies comes into play. Copywriting remains one of the best ways to boost conversions. Clearly, copywriting is key in building more successful outreach, but what does that really entail? What is B2B copywriting? B2B Copywriting vs B2C Copywriting. Source: [link].

Copywriting 139

Copywriting Top of Funnel Marketing & Strategy B2B 139

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SmartBug Media

JANUARY 16, 2019

Personal opinion = opinion. The moment you start throwing out adverbs and writing with a stronger and more precise pen, your writing will transform into storytelling—and storytelling is the exact type of content people prefer to read. Difficult dilemma = dilemma. Plan ahead = plan. Unintentional mistake = mistake.

Barriers 70

Barriers Storytelling Buyer Personas Opinions 70

Biznology

DECEMBER 9, 2015

” In my opinion, the failure to explain clearly what you do is a foundational problem. By focusing on clear, simple language and the art of storytelling, businesses not only increase the reader’s understanding of what they do, they also shape how clients feel about their company. Happily, it’s also one easily fixed.

Marketing Websites 80

Marketing Websites Storytelling Opinions Impressions 80

Content Standard

MARCH 3, 2016

But within this big bang of digital content, people are beginning to look for guidance, demanding an original point of view and depth in storytelling. We encourage contributors to voice their opinions on marketing movements, instead of reiterating and regurgitating for the sake of content. And often, that takes time.

Content 41

Content Storytelling Custom Publishing Opinions 41

Content Standard

MARCH 3, 2016

But within this big bang of digital content, people are beginning to look for guidance, demanding an original point of view and depth in storytelling. We encourage contributors to voice their opinions on marketing movements, instead of reiterating and regurgitating for the sake of content. And often, that takes time.

Content 40

Content Storytelling Custom Publishing Opinions 40

Marketing Insider Group

JANUARY 24, 2013

@ Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Storytelling through content marketing, blogs, social media & more. I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Atomic Reach

MARCH 18, 2019

He is an advocate of digital storytelling and an expert in seasoned growth marketing. Cynthia Johnson uses digital storytelling, personal branding techniques online, and digital marketing to help brands grow. In her opinion, PR and digital marketing allow businesses to prosper and become influential in their respective fields.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

ClearVoice

SEPTEMBER 7, 2021

Ask questions, share your own opinions, and like and comment on the responses others share that you find valuable. Write your content in a way that takes advantage of these opportunities to get user feedback and opinions. TikTok is all about short-form storytelling. Use simple words. Let the text on-screen help tell your story.

Social Media 98

Social Media Copywriting Effectiveness Media 98

Content Standard

DECEMBER 22, 2017

Make Way for the Opinion-Leaders. I tend to write one for my blog every year anyway,” said one copywriter. ” Could it be that I just underestimated the force of opinion, assuming everyone was like me with the “ugh, not again” feels? It’s basic content strategy these days; has been for years.

Peer-to-peer 47

Peer-to-peer Content Opinions Click Rate 47

Outgrow

MAY 8, 2023

So as we started, you know, over the last few years integrating AI technology into our platform, AI copywriting, AI traffic automation, AI insights all to, you know, insight a better ROI on your spend as a marketer. Internal storytelling is also incredibly important. There’s also a lot of opportunity around our narrative design.

Marketing AI 52

Marketing AI Product Lead Ranking Marketing Analytics Tools 52

Bluetext

MARCH 26, 2021

Oftentimes involving too many decision-makers is like having too many cooks in the kitchen, it just results in an inefficient and stagnant discussion of competing opinions. Not to mention they will have a staff of professional copywriters who can help craft your new name and corporate messaging. Consult a professional branding agency.

Paid Search Agency 26

Paid Search Agency Companies Domain Advertising Mediums 26

ConvertKit

JULY 8, 2020

Reposting valuable content, information, & opinions are necessary right now to continue much-needed discourse. ? ? Use imagery, adjectives, and storytelling to bring your ideas to life. Attorney Taylor Tieman recently used these tactics to make her long caption easy to read: View this post on Instagram.

Lead Scoring 55

Lead Scoring Lead Ranking Copyright Tagging 55

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Jay Shetty is a storyteller above all else. HubSpot Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Webbiquity

DECEMBER 12, 2013

Find the answers to those questions and more here in seven noteworthy copywriting guides from seven content experts. Tips for Headlines and Copywriting. ” 5 Back-to-Basics Principles for B2B Storytelling by velocidi. ” 5 Back-to-Basics Principles for B2B Storytelling by velocidi.

Copywriting 100

Copywriting Tips Content Marketing Content 100

seo.co

MARCH 8, 2020

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Jay Shetty is a storyteller above all else. HubSpot Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Single Grain

OCTOBER 13, 2020

And that’s not just personal opinion; it’s backed up by numbers. Dive Deeper: The Art of UX Storytelling: How to Create Your Brand’s Story. Make sure that each product shot is hi-res, uncluttered and offers several different views: Tip 5: Consider Hiring a Copywriter. Tip 2: Set Up a Contact Page.

eCommerce 145

eCommerce Marketing Websites CMS Development Domain 145

Single Grain

JULY 6, 2021

a copywriter who knows how to pick the right words to portray the brand values. Chief Storyteller – who can craft memorable stories to connect your brand to customers. This research is more about people's thoughts and opinions about your brand or product than hard data. Copywriting. Affiliate Marketing.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

QuanticMind

JULY 11, 2017

I think it will put a greater emphasis on data storytellers vs. data scientists. Longer term, I’m excited for AI to help copywriters generate better taglines and email copy personalized to the user level.” In my opinion, the future of marketing will be a combination of smart people and smart automation.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Directive Agency

MARCH 20, 2023

Amp up your storytelling. Storytelling is a powerful way to engage with your audience. Seek feedback : Asking management for their opinions or feedback on your work shows that you value their input and want to improve. Practice makes perfect—the more you write, the better you’ll get over time.

Barriers 104

Barriers B2B Marketing Work Management Marketing Management 104

Contently

JANUARY 22, 2020

The three of us formed one-third of the IKEA account at Ogilvy, alongside five dedicated members of account management and three art directors and copywriters in the creative department. I was a strategic planner on the IKEA account, teamed up with a senior planner and strategy director. Much like the U.S. Much like the U.S.

Paid Search Agency 199

Paid Search Agency Advertising Agencies Ads Ad Agencies 199

Hubspot

APRIL 28, 2014

Storytelling is a community act that involves sharing knowledge and values. When listening to impactful stories, your brain can actually cause you to develop thoughts, opinions, and ideas that align with the person telling the story. If you do it right, storytelling could serve to be a really powerful marketing tool.

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

Belkins

DECEMBER 24, 2019

Use storytelling. To get started, you can use the storytelling basics known to every copywriter. Another way to inject storytelling in the way you present content is to turn it into a mini-case study. To start turning your experts into opinion leaders, you must know your employees.

Linkedin 45

Linkedin Ideal Customer Profiles Work Management Marketing Management 45

Belkins

DECEMBER 24, 2019

Use storytelling We spoke against intruding into the private space of your prospects, but personalizing your style and the way you present your company is an entirely different thing. To get started, you can use the storytelling basics known to every copywriter. You are the one who specializes in it, you know your work.

Ideal Customer Profiles 44

Ideal Customer Profiles Linkedin B2B Work Management 44

SnapApp

AUGUST 31, 2017

FINAL RESULTS (PLUS EXPERT OPINION). While the final results are still a week away, we decided to reach out to 43 CEOs, VPs and content strategists to get their expert opinion on some of the preliminary findings around millennial buying behaviors: . Some of the opinions might surprise you :). . . Andy Crestodina. John Miller.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Outgrow

AUGUST 3, 2022

How Swipe File is helping copywriters by serving as a source of project inspiration. Through his newsletter, membership community, podcast, and other platforms, Corey curates marketing examples, copywriting assistance, and more. What kind of content in your opinion do you think would solve lower funnel challenges?

Tactics 52

Tactics Paid Search Agency Planning Advertising Agencies 52

Hubspot

SEPTEMBER 5, 2018

They find value in their peers’ opinions , and they certainly don’t want to be the only ones not using the latest and greatest product. Use Storytelling. Storytelling helps paint a bigger picture of a brand or company, not simply promote a single product or service. Neither you nor I are immune to it.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

SnapApp

JULY 13, 2016

Jessica Mehring is a copywriter and content marketing expert at Horizon Peak Consulting. Is it a certain way of writing, or a certain amount of storytelling? There’s always something in there that gets me excited, or changes my opinion on something, or gives me a new tool or mindset shift. Is there a “checklist of resonance”?

Copywriting 48

Copywriting Custom Publishing Storytelling Startups 48

SnapApp

APRIL 25, 2018

N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . As a copywriter, she now focuses specifically on product positioning and messaging. . Storytelling in content marketing. Åsa is a C ontent Marketing Specialist and Copywriter based in Fareham, UK. Nandini Jammi. Åsa Magnusson Burke.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. As a copywriter, she now focuses specifically on product positioning and messaging. Storytelling in content marketing. Åsa is a C ontent Marketing Specialist and Copywriter based in Fareham, UK. Nandini Jammi. Åsa Magnusson Burke.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

CoSchedule

FEBRUARY 27, 2023

How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. They share news, opinions, and reported features as you’d find on those types of sites. Blend opinion and practical advice.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Single Grain

OCTOBER 9, 2019

True, the success of selling anything is linked to how you leverage the art of storytelling , but this does not mean that you should write an extremely wordy product description. Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. 7 SEO Copywriting Tips to Increase Your Rankings in 2019.

Product 100

Product Conversion Top of Funnel Banners 100

Webbiquity

JANUARY 5, 2016

Using storytelling to strengthen your brand by i-SCOOP. Storytelling is one of the most powerful ways to breathe life into your brand. The Storyteller by Content Magazine. Jayson DeMers contends that great copywriting is like having a competent salesperson working on behalf of your business, 24 hours a day, 7 days a week.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

SnapApp

DECEMBER 22, 2016

Copywriting. Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling. Recommended reading: Wickedly Effective Storytelling: Exercise of the 5 Whys. #20. Casey Demchak is a professional copywriting who shares his tips of the trade. Copywriters Crucible.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Content Marketing Institute

APRIL 19, 2018

I find pieces that inspire a competing opinion or provide insight into mundane topics. Jordan Harling, lead copywriter, Wooden Blinds Direct. If I’ve been doing a lot of storytelling content, I’ll try an informative article instead. I set up Google alerts around the topics I am actively writing about. Brittany J.

Creativity 111

Creativity Work Management Marketing Management Long Tail Marketing 111

Single Grain

APRIL 28, 2020

He’s an incredible storyteller and thoroughly understands the dreams, fears and desires of his audience. If you’re driving people to a webinar or even just to pick up the phone, invest in amazing copywriting and learn to be a great storyteller. Add chat features and ask their opinion about the events. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Convert

APRIL 18, 2023

In fact, images are the most robust medium of storytelling that brands have at their disposal. Meanwhile, you have a ton of copywriting that can convert your traffic sitting in the product descriptions and other sections below the fold. You cannot optimize product images without paying attention to their storytelling element.

Optimization 52

Optimization CMS Development A/B testing Lead Ranking 52