Stevens & Tate

SEPTEMBER 24, 2020

Effective storytelling is important in not only helping consumers identify what their problems and needs are and presenting your products or services as a solution, but in helping them to relate to your business on a personal level. What is digital storytelling? That’s not what your goal should be. Use Real Stories.

Storytelling 52

Storytelling Small Business Marketing Opinions Promotion 52

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Biznology

JULY 27, 2016

The impact of the game on brick-and-mortar businesses is exciting, but I find the implications for marketing — and especially storytelling — even more fascinating. What Pokémon Go says about the Future of Storytelling. AR and VR have the potential to re-shape storytelling. Virtual Reality and the Future of Marketing.

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Content Standard

FEBRUARY 20, 2024

In my opinion, when it comes to content, authenticity is about showing up on an inherently human level with a unique voice and perspective to offer. Verifiable, credible information is the bedrock of trust, regardless of its storyteller. Think outside the box (or algorithm): Engage your audience with unexpected storytelling techniques.

Storytelling 87

Storytelling Transparency Trust Marketing Opinions 87

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. They’ll feel valued that you’re asking for their opinions.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Content Standard

FEBRUARY 23, 2018

For brands that want to engage with storytelling in marketing , this distinction can be an obstacle. How can you communicate with your team of content storytellers to keep everyone on the same page about your brand’s narrative? The Difference Between Communication and Storytelling. The Parts of a Story.

Storytelling 92

Storytelling Content Marketing B2B Thought Leadership Paid Search Agency 92

Webbiquity

AUGUST 13, 2019

Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling. When we start from the product itself, including the expertise of all stakeholders in product development and delivery becomes much easier because it’s based in data, not in opinion.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

SmartBug Media

JUNE 28, 2023

Having strong brand recognition can help create positive public opinion and encourage long-term customer loyalty. Through storytelling, media relations, and content creation, PR helps to differentiate a brand from its competitors and establish a strong brand identity.

PR 98

PR Brand Identity Branding Loyalty 98

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Because stories have the power to persuade, engage, and inspire.

Paid Search Agency 195

Paid Search Agency Research Storytelling Work Management 195

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. Use visual storytelling Users respond more favorably to posts that include visuals like graphics, videos and photos. Chanel’s Instagram account provides an excellent example of visual storytelling.

Webinar Metrics 101

Webinar Metrics Tips Marketing AI Social Media 101

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally. Quick Takeaways.

Paid Search Agency 320

Paid Search Agency Content Marketing Companies Case Study 320

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. By giving them something they want, you make customers feel like they are important and their opinions matter.

Work Management 109

Work Management Marketing AI Brand Identity Branding 109

Contently

SEPTEMBER 27, 2023

The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. This search feature allows users to tap into unfiltered opinions from platforms like Twitter, Reddit, Quora, and YouTube, transcending mere search results to reveal genuine insights.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Salesforce Marketing Cloud

AUGUST 29, 2023

She connects with her audience by sharing her personal experiences, opinions, and emotions — showing that she’s unafraid to be her true self. If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. You’ve got to make sure you can deliver with actions.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? What is your opinion on sending email content regarding the current situation? For instance, do bullets kill storytelling? Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Convince & Convert

DECEMBER 3, 2014

A conversation is a two-way dialogue to share ideas and opinions. Everyone has an opinion. Strong Opinions: It’s a topic your company is passionate about. You can take a stance on it, and boldly share your opinions. For example, Strong Opinions without Expertise is a rant. Conversations Spark Engagement.

Social Media 167

Social Media Brand Identity Branding Media 167

Webbiquity

JANUARY 18, 2024

Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Marketing Insider Group

APRIL 6, 2021

Use Storytelling in Your Marketing. One of the most effective ways to improve the customer experience is by reaching out to customers directly for their opinions. You’ll build social proof while giving your customers a safe place to voice their opinions, ask hard questions, and connect with others in the community.

Top of Funnel 330

Top of Funnel Work Management Marketing Management Content Marketing 330

Martech

JANUARY 31, 2022

Their team cited his unique ability to not only communicate well but provide unique opinions to set their brand apart. “I More from the MarTech Conference >> Become a brand storyteller. “COVID has thrust that upon us, so you need to share lessons learned … You need to be a storyteller.”.

Linkedin 96

Linkedin Personalization Brand Identity Branding 96

Content Standard

NOVEMBER 23, 2015

It sounds counterintuitive, but many marketers in the content marketing industry are hesitant to challenge themselves and their current marketing strategies when it comes to brand storytelling. When we talk about brand storytelling, marketers have a huge opportunity to build their personal brand. The Rising Star. Let’s talk.

Storytelling 40

Storytelling Brand Identity Branding Lead Gen 40

Content Standard

NOVEMBER 23, 2015

It sounds counterintuitive, but many marketers in the content marketing industry are hesitant to challenge themselves and their current marketing strategies when it comes to brand storytelling. When we talk about brand storytelling, marketers have a huge opportunity to build their personal brand. The Rising Star. Let’s talk.

Storytelling 40

Storytelling Brand Identity Branding Lead Gen 40

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

SmartBrief - Marketing

FEBRUARY 8, 2024

This integration enables brands to build cohesive storytelling experiences that flow smoothly across various channels. Opinions expressed by SmartBrief contributors are their own. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.

Marketing AI 80

Marketing AI Allocation Mobile Advertising Paid Search Agency 80

Champion Communications

JULY 24, 2023

By using innovative storytelling and community-building techniques, Barbie successfully created a passionate online following that amplified the brand’s message and generated anticipation for the upcoming movie.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Anyone this far right on the model will be actively out there creating their own content and formulating their own opinions. Now let’s look back at the definition of an influencer.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Salesforce Marketing Cloud

NOVEMBER 4, 2021

One example: data storytelling, where writers dig into data to produce compelling visualizations. FACT : The best decisions are often made by those who rely on a balance of judgment, analysis, analytical skills, and dissenting opinions. Ideas, knowledge, theories, and opinions matter. Those things can’t be found in raw data.

Correlation 98

Correlation Merchandising Opinions Training 98

Sales Engine

AUGUST 13, 2015

In this episode Paul went over modern marketing, lead generation, and how important storytelling is for the buyer's journey. However, there are many different opinions on where that slice ends. How is marketing feeding sales and is storytelling something that's important? Rafferty: Storytelling is critical.

Lead Ranking 120

Lead Ranking Storytelling Marketing Qualified Leads Sales Qualified Leads 120

Atomic Reach

MAY 9, 2019

Carla Johnson is a Keynote Speaker, Storyteller and Author. She has spent the last two decades developing into a storytelling expert. She is an award-winning communicator, prolific author, and innovator that helps companies leverage the art of storytelling to realize actionable results.

Storytelling 88

Storytelling Business Work Management Opinions 88

Heinz Marketing

NOVEMBER 8, 2021

As part of my past work, I led communications and storytelling for an education research organization. However, there is more to it than just storytelling, so here are three of the lessons I learned in education, and how they apply to B2B. By Tom Swanson , Engagement Manager at Heinz Marketing.

Education 123

Education B2B Thought Leadership B2B Thought Leadership 123

Stevens & Tate

NOVEMBER 4, 2022

Given all of this, consistency is vital in your brand storytelling, not only within your story but also across the platforms through which you tell that story. Generation X has strong opinions, is generally worldly-wise, and drawn to companies that are ethical, and which promote ethical goods and services. Creating Consistency is Key.

Generation 95

Generation Brand Identity Branding Ethics 95

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. But in my opinion, there’s no more delightful rediscovery than that by Gen Z YouTube sensations, TwinsthenewTrend. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey. It’s the point at which a story turns from despair to hope.

Storytelling 326

Storytelling Brand Identity Branding Marketing Agencies 2 326

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

ClearVoice

JANUARY 29, 2024

Managing diverse opinions and expertise Leverage these strategies to balance various perspectives and skill sets for more cohesive and efficient content operations. Create constructive feedback channels as a space to address various opinions. The points below include some of the challenges you’ll face and ideas to address them.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. ” I call it participation marketing, and the reason is clear. It’s a fact.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

BOP Design

SEPTEMBER 16, 2021

An opinion that goes against the industry standard. Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. Tapping into their brains is where you will find the stand-out thought leadership you are looking for. A different way to approach current challenges. What was the perspective?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Allocation 118