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Google’s Topics API provokes a range of reactions

Martech

The current conversations around FLoC Topics highlight one thing: Third-party (aka advertising) cookies are dead,” said Coburn. The post Google’s Topics API provokes a range of reactions appeared first on MarTech. With Topics, Google is admitting they need to do more to preserve and protect consumer privacy.”.

API 101
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How to pitch your GTM messaging to a full range of personas

Tomorrow People

How do you communicate that difference to improve conversion? We document our findings and analysis in playbooks for you to share throughout your organization so that everyone feels confident in pitching conversations at the right level to a mix of personas. Channels: Where do your target customers buy?

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Conversational Marketing: How Does It Elevate Your SEO Strategy?

Spiralytics

Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization. This technique will help keep your audience engaged throughout the customer journey , ensuring they’ll reach the conversion stage and make a sale. But what is conversational marketing?

SEO 171
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Lead Conversion: How Do You Stack Up?

Zoominfo

Optimum website conversion rates vary depending on the type of website, the desired action, and the industry. An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. The bottom line? of the time.

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Advertising performance in the context of conversation by Reddit for Business

Martech

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Identify different targeting options that allow advertisers to become part of these conversations.

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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Martech

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. The post Marketing giant ‘admits it listens to your conversations to sell targeted ads’ appeared first on MarTech.

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Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

The challenge was to provide a truly valuable offering that would capture their attention and drive landing page conversions. Insights from a range of leading organisations add weight and authority. The target readers — senior decision-makers at C-suite level — are notoriously difficult to reach and engage. Connecting back to Cognite.