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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Spotify also recommends music and podcasts based on your search history. Mehdi spends his spare time musing about startup growth strategies, personal productivity, and remote work. For example, Spotify uses hyper-personalization to engage users and enhance their experience on the platform.

Loyalty 257
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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

Offer: Mention MKT1 for 15% off, for MKT1 subscribers who close by January 31, 2024 Subscribe now MKT1 Method explainer video Intro to the MKT1 Method - Watch Video In this video , I break down the 5 principles for building a more effective and impactful B2B startup marketing function. ™) trap.

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Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

Animalz blog

“If you build it, they will come” is a classic startup mistake. But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them.

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Data and confused: The increasing complexity of digital ad targeting

Martech

Brand can be built utilizing podcasting, new video strategies and leveraging the media to place relevant news stories. Startups like iiintent.io As targeting gets more complex, branding and PR will be what allows businesses to be sought after, without having to hard sell to cold leads.

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Email outreach for marketers: Measuring and optimizing performance

Martech

Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” To amplify our outreach campaigns, we’ve created custom landing pages that resonate with specific industries, resulting in a 6-8% lead conversion rate increase. Move into verticals.

Outreach 127
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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Pro-tip: You can use 2-step opt-ins in your forms to improve the conversion rate. Well-crafted opt-in forms can increase conversion rates by up to 785%. Find relevant podcasts in your niche and pitch yourself (or your founders) as a guest. Instead, tell a useful story for the target audience.

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How do you find early evangelists for community-led growth?

Kevin Indig

Startups like Notion, Figma, Miro, Duolingo, ConvertKit, and Midjourney have built impressive communities around their Products, which drove exceptional growth. Eric Ries writes in The Lean Startup: Before new products can be sold successfully to the mass market, they have to be sold to early adopters.