The Re-emergence (and Growing Importance) of Content Gating for GTM Programs
ANNUITAS
FEBRUARY 13, 2024
“[A] growing contingent of marketers think gating content is a tacky, intrusive tactic that undermines the power of good content and exacerbates the tension between marketing and sales departments,” asserts Built In editor Hal Koss. This way you are able to be a steward of – and stay relevant throughout – the customer journey.
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