ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Act-On

SEPTEMBER 26, 2023

Link earning focuses on creating quality content that earns backlinks from high-authority websites. Earn links to your content by using popular backlink tools such as the Ahrefs backlink checker. Evaluate the competitor content earning these types of links. What types of content are they creating? Not sure where to start?

SME 141

SME FAQ Domain Link Building 141

ClearVoice

FEBRUARY 25, 2023

Who knew that content cannibalization was a hotly-debated issue? Let’s look at content cannibalization and how to fix it. What is content cannibalization? What is content cannibalization? Content cannibalization is when you have more than one page targeting the same or similar keywords. Back to our example.

SEO 97

SEO Content Keywords Tagging 97

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Find the Sweet Spot Between Content and Context Google and other search engines reward original content.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Marketing Insider Group

MARCH 10, 2021

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. Any result that is not a traditional organic result on a Google Search Engine Results Page (SERP) is considered a SERP feature. SEO-friendly URL. Featured Snippet.

SERP 273

SERP Paid Search Agency Features Companies 273

KoMarketing Associates

MARCH 22, 2018

DSA campaigns are the easiest and quickest way to reach relevant search queries based on the content of your website. Essentially, DSA campaigns allow the search engine to crawl the indexed pages on your website or your predefined page feed. Automatically crawl pages when you make changes or update your products.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Bounce rate is the percentage of visitors who come to your landing page without visiting another page or taking action.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Top Rank Marketing

APRIL 18, 2024

But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Content planning Treat your podcast as you would any content marketing endeavor — with plenty of research and your audience firmly in mind. Do your research Approach your podcast like a blog’s editorial calendar.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Highlight on Social Media.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Anyword

OCTOBER 3, 2023

There’s a much faster way to identify your best-performing messaging, and to include it in your future content creation. This tool turns a time-killing, anti-creative process into an easy jumping off point for creative thinking and better-performing content. Step 2: Connect Relevant Resources It doesn’t stop there.

Landing Pages 52

Landing Pages Content Creativity Training 52

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Content Marketing Strategy. So what amount do you need.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. Start by creating more relevant lead magnets. Guest post by Rahul Varshneya.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

Brightedge

OCTOBER 11, 2022

Having control over your website is empowering, and taking a firmer grasp of how your content is indexed will lead to broader and faster visibility in search engines. It can sometimes take weeks or months for new pages to be discovered with traditional crawling. url =url-changed& key =your-key.

Practices 127

Practices Trends Best Practices API 127

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages.

Data Hygiene 98

Data Hygiene Privacy Landing Pages CAN-SPAM 98

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It? Top Content Marketing Tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

ConvertKit

JUNE 21, 2021

You can quickly start your email list with ConvertKit and our free landing page builder. Log into your ConvertKit dashboard and click Landing Pages & Forms : Next, click the Create New button and then Landing Page : You can build a landing page with one of our templates: ConvertKit has a library full of landing page templates.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Unbounce

JUNE 10, 2021

For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. A higher Quality Score means that Google thinks you have a more relevant and valuable ad. How much your ad matches your user’s goals ( ad relevance ).

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

SmartBug Media

DECEMBER 19, 2022

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Landing pages are often a customer’s first interaction with a brand and set the stage for the relationship going forward. Let’s get into it!

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 96

Lock-In Top of Funnel Conversion Marketing Automation Services 96

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. You can utilize your content strategy to provide solutions to multiple problems for your future customers. This is where blogging comes into play.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Marketri

NOVEMBER 8, 2023

Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. Expand media channels – Don’t limit yourself to just one content format or platform.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

ClearVoice

JUNE 27, 2022

Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact. To figure out how to make SEO, SEM, and content marketing work together, you must first understand how each one works. Both SEO and SEM rely heavily on good content and keyword targeting to succeed.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Conductor

NOVEMBER 30, 2021

To visit a website, at some point, a link existed pointing to the page you’re looking to navigate to. You can enter in a keyword or two and find a landing page related to the page you’re looking for. So, what happens when there’s a page you need to reach, but there’s nothing linking to it? What are orphaned pages?

Lead Scoring 105

Lead Scoring Lead Ranking SEO Keywords 105

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. But one of the keys to success is getting the content you’ve created in front of as many people in your target audience as possible.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Content Marketing Institute

JANUARY 7, 2019

? ?. You spent hours (and maybe days) creating that content. How can you put that old content to better use? Reoptimizing your old content has two important benefits: Accumulated backlinks will make benefitting from your reoptimizing efforts – through improved rankings – quicker and easier. Reoptimize it.

Traffic 101

Traffic Lead Scoring Lead Ranking Optimization 101

seo.co

FEBRUARY 10, 2022

404 errors indicate a previously existing, indexed page that is currently not available, which means your site is unreliable or your sitemap is inaccurate. If a page is inaccessible but still has an indexed URL, it will produce a 404 error upon being accessed. Sometimes, a page may be down merely due to a technical issue.

Marketing Websites 97

Marketing Websites Landing Pages Lead Scoring Lead Ranking 97

Conductor

MARCH 9, 2022

While there are passionate arguments for and against LSI as a ranking factor among SEO professionals, no matter where you land, incorporating semantically related keywords throughout your content is still a best practice. Adopting and implementing a semantic keyword strategy is important to make sure your content is optimized.

Keywords 98

Keywords SEO Google SERP 98

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. The more inbound links your site has pointing to it from other high-quality sources, the higher you will rank in search results for relevant keywords.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

CoSchedule

AUGUST 4, 2022

Investing in an SEO-focused content strategy can take an average of 6 to 12 months to start gaining traction. Historical content optimization is the answer. Historical content optimization is the answer. Website URL. table of contents]. What Is Historical Content Optimization? Improving the on-page SEO.

Traffic 62

Traffic Tactics Optimization Organization 62

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. . the content of your email will be the main driver of results.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

Optinmonster

APRIL 23, 2020

We’ve created this handy table of contents if you want to skip ahead to the SEO ranking factors that are most interesting to you: What Are the Most Important SEO Ranking Factors? Page Speed (Including Mobile Page Speed). Domain Age, URL, and Authority. Optimized Content. On page 2 of Google.

Lead Scoring 140

Lead Scoring Lead Ranking SEO Keywords 140

BenchmarkONE

JANUARY 8, 2020

Landing pages that are created for long-term campaigns are the ones that best benefit from implementing and SEO strategy. . If your page is going to be active for six months or more, and even if your primary audience is intended to come from ads, it won’t hurt to bring in some extra traffic. .

Landing Pages 88

Landing Pages SEO Practices Best Practices 88