Hinge Marketing

SEPTEMBER 9, 2013

This profile focuses on Charles H. Although he eschews advertising, Charlie continues to promote his name through different types of content marketing. Putting out valuable, mostly free content on a consistent basis allows Charlie to continue to grow both his reputation and his already wide visibility. Social Media.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Peer-to-peer Trust Marketing 48

Marketing Insider Group

OCTOBER 3, 2023

Here’s the headline from Marketing Insider Group’s about us page: Our headline tells our potential customers both what we do (deliver fresh content to client websites) and the value we can offer them (traffic and leads). For a company seeking these services, that one sentence alone is enough to h oo k them.

Peer-to-peer 262

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 262

TaylorMadeIn KEW

APRIL 27, 2014

Without a doubt, one of the most critical and valuable skills marketers must have in this era of ‘content marketing’ is effective writing skills. Hmm, this sounds like more than the fundamentals of great content, it sounds like the essentials of a great marketing plan to me.

Copywriting 48

Copywriting Advertising Agencies Paid Search Agency Content 48

nDash

NOVEMBER 10, 2021

Lolly has not only spent significant time writing about HubSpot, she even worked as the Content Marketing Manager for a HubSpot Partner Agency. She’s able to help businesses with everything from on-site copy audits to creating well-written content that organically increases SERP rankings and improves audience engagement.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

KoMarketing Associates

MARCH 20, 2014

Hailed as “the Michael Jordan of being a son of a b h,” Rust won his way into our hearts by waxing philosophical on everything from life and death to religion and love—and the fourth dimension. Here’s the part where I connect my new-favorite TV series to the world of content marketing. More specifically, Rust Cohle (i.e.,

Content Marketing 120

Content Marketing Content Paid Search Agency Urgency Marketing 120

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Work Management 105

Marketing Insider Group

AUGUST 3, 2015

The mission of “enabling the world to capture and share its passions” has been with the brand since its founding in 2003, and has consistently been incorporated in its marketing strategies ever since. Many other content marketing sites will provide content paired with strong “Shop This Article” calls-to-action that take up half the page.

Content Marketing 100

Content Marketing Content Bundling Marketing & Strategy 100

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Ignore that content is part of the business.

Content Marketing 107

Content Marketing Planning Work Management Advertising Agencies 107

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. H/t to our friends at Nudge for digging that one up.) And I don’t blame the 99.9

Newsletter 218

Newsletter Lead Scoring Lead Ranking Ad Building 218

Contently

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Contently

JUNE 16, 2022

During a White House press conference in 2021 , Dr. Vivek H. Why Content Marketers Should Beware of Medical Misinformation. But what kinds of dangers, exactly, do they pose for healthcare providers and content marketers? Of course, content marketing isn’t journalism. Murthy, U.S.

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

DivvyHQ

APRIL 4, 2018

I’ve returned from the future with urgent news: content marketing is only going to grow more complex and challenging. Throw in some tech disruption, content overload, and wandering attention spans, and we have all the ingredients for a full-blown panic attack. But rest easy, content nerds. Great Scott! Robert_Rose.

Interactive Marketing 81

Interactive Marketing Planning Content Marketing Content 81

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 92

FAQ Paid Search Agency Content Marketing Work Management 92

Sprout Social

JANUARY 26, 2021

The most important part about content marketing is having content that provides VALUE! ???????? Do this instead: Christina Olivarez , Founder and CEO of The Social Butterfly Gal, recommends brands take a listening approach to content creation. — H-E-B (@HEB) June 3, 2020. So much truth to this!

Social Media 143

Social Media Media Burn Rate Tagging 143

nDash

NOVEMBER 12, 2020

Prior to working in the field of content production and strategy, I earned a bachelor’s degree in political science and English from Indiana University Bloomington and a Juris Doctor degree from Indiana University Robert H. The post Hire a Legal Writer: 8 Experts for Any Content Marketing Budget appeared first on nDash.com.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Ideal Customer Profiles 52

Martech

JUNE 8, 2023

The end goal for these automatically-created articles is to help customers and cut down on call volume, but they have potential for broader content marketing uses. If you’re H&R Block, and [you create an article] ‘How to solve this tax issue’ it’s very specific and doesn’t exist on the Internet.” Data payload.

Marketing Management 98

Marketing Management Marketing AI Service Generation 98

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Work Management 86

Work Management Advertising Agencies Marketing Management Content Marketing 86

PathFactory

JULY 8, 2021

Nora H , Digital Marketing Associate. PathFactory is able to capture a plethora of information that helps inform both marketing and sales decisions. I find that this tool is just as important and vital as any marketing automation tool out there.”. Christopher M , Demand Generation Manager.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Convince & Convert

SEPTEMBER 6, 2013

Keryl Pesce, @thehappybitch Debbie Gioquindo, @hvwinegoddess Happy B h Wines. This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Keryl choses Ellen Degeneres , a true Happy B h.

Personalization 138

Personalization Social Media Skype Blogger 138

Content Standard

NOVEMBER 17, 2021

In order to plan your video content more effectively, let’s look at video across the audience journey and how it can be best utilized at each stage. Chart Attribution: The Content Marketer’s Field Guide to Content Types Stage One: Reach The reach stage is where you build recognition of your product, service, or brand.

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138

Hubspot

MAY 26, 2020

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. H&R Block. H&R Block offers an Online Assist add-on for tax filers which allows you to chat with a tax expert in real-time as you prepare your taxes.

Service 101

Service Brand Identity Branding Budget Programs 101

Content Standard

SEPTEMBER 22, 2017

But did you know that the makers of Fluff used content marketing to help put it on the map, long before content marketing was even a term? Because the fine folks at Fluff understood how to build a brand through entertaining content. Fluff was invented in 1917 in the kitchen of Archibald Query. The Birth of Fluff.

Content Marketing 69

Content Marketing Paid Search Agency Banner Ads Content 69

DivvyHQ

DECEMBER 3, 2018

When it comes to innovative content marketing, financial services companies sometimes fall short. While it seems like a tall order to effectively attract, hook, and engage customers through financial content, it can be done. While the end game of content marketing is driving results, overly salesy content will not get you there.

Content Marketing 42

Content Marketing Planning Content Paid Search Agency 42

Industrial Marketing Today

OCTOBER 1, 2012

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company.

Paid Search Agency 60

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Heinz Marketing

JULY 9, 2022

Topics include content marketing, branding, effective communication with customers, and many more. Social marketing: How to reach your audience. Jo Hamilton in this post draws on a new study from Emplifi to offer conclusions and guidance on how best to leverage social media marketing.

Personalization 107

Personalization B2B Effectiveness Paid Search Agency 107

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Scott Gulbransen , Director of Social at H&R Block. Episode 66: Scott Gulbransen with How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media. Scott Gulbransen, @sdgully H&R Block. The Big Two. “Be brave.

Skype 138

Skype Aggregators Social Media RSS 138

The ROI Guy

FEBRUARY 8, 2016

With 71% of buyers disconnecting because of product centric content, what are marketers to do? The Economist) With Valentine's Day just around the corner, the answer may be to follow your HEART : H elp, Don't Sell: Content shouldn't be about your company and products, but about the buyer and their challenges.

Peer-to-peer 40

Peer-to-peer Content Marketing Paid Search Agency Content 40

Valasys

MARCH 18, 2024

Innovation and deep insights into the consumer psychology behind marketing are necessary to find a niche in the saturated market space and attract more attention from consumers. This is when ephemeral content marketing combined with the fear that of not being included, known as FOMO, waltz in. What is Ephemeral Content?

Urgency Marketing 40

Urgency Marketing Content Multi-Channel Buzz 40

NetLine

APRIL 14, 2022

H owever, there was one thing we uncovered in producing this report that we’d never included or had access to before: Buyer-level intent data. ~31% This is a major discovery for B2B Marketers and Sales pros alike. Truly, this information is what Content Marketers and decision-makers are most interested in.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Conductor

MARCH 16, 2022

A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy. A highly cross-functional team.

Education 98

Education Resources SEO Lead Scoring 98

ClearVoice

APRIL 27, 2021

At the heart of content marketing is the ability to help clients meet their goals. Copy can subliminally communicate more effectively when written with the desired outcome in mind, says Payge H. As an example, Blankenship says if you are producing content marketing copy for a pair of weather-resistant snow boots.

Copywriting 105

Copywriting Tips Trigger Marketing Trust Marketing 105

ClearVoice

FEBRUARY 1, 2022

Within content marketing, it’s essential to know the change agents that vocalize their stand on inspiring change, and we’ve compiled some of the best to help inspire and evoke action within your marketing efforts. Her content will constantly remind you to be a better human being to other human beings.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Convince & Convert

FEBRUARY 24, 2013

Helen Hunt wore a gown from H&M to the #Oscars — along with $700,00 worth of jewels: usm.ag/VH1CO0. Interesting on the H&M angle, and right on target with the US audience. 17 (mostly failed) Brand Tweets From The Oscars is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Brand Identity 166

Brand Identity Branding Paid Search Agency Advertising Agencies 166

Brandpoint

MARCH 27, 2020

H ear them out and understand where their heads are. Whether you use Sprinklr, Hootsuite or each platform’s built-in tools to monitor your brand’s social media channels , it’s crucial to listen to your audienc e b efore taking action of any kind. Ask yourself, w hat are common questions or concerns people have?

Social Media 133

Social Media Marketing Management Media Trade Show 133

ClearVoice

SEPTEMBER 22, 2023

Be proactive in planning your content to face the always-changing financial landscape confidently while providing your audiences with the timely, relevant, and valuable content they want and need. The post Mapping Out 2024: 5 Financial Content Ideas to Amplify Your Strategy appeared first on ClearVoice.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

Tony Zambito

DECEMBER 8, 2015

by Johan H. This has been an eventful year. We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling.

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100