Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content.

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8 Insider SEO Tips for Content Marketers

BuzzSumo

SEO

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Content Marketing and SEO: 2 Disciplines, 1 Strategy

BuzzSumo

Content Marketing SEO

SEO 113

How Content Marketing Builds Trust

Marketing Insider Group

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. However, where Trader Joe’s really excels is with user-generated content. Content marketing gives your brand a voice.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn’t provide you with the big picture. However, this is not the case for YMYL content.

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The Biggest SEO Mistake Content Marketers Make

Contently - Strategy

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. Strategy Content Marketing SEO seo

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Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.

Content Marketing And Local SEO For B2B Marketing

Marketing Insider Group

Is there an intersection between content marketing and local SEO for B2B businesses? Google and Bing have leaned a lot into local SEO on their search engine results pages. The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group. Content MarketingThat’s what we want to explore in this piece.

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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. So, how are you quantifying content marketing?

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. What Is Content Saturation? Why Did Content Marketing Saturation Occur?

How to Integrate Content Marketing & SEO

Search Engine Journal

Learn how to create content that will have the best chances of bringing in sustainable, qualified, and long-lasting organic traffic. The post How to Integrate Content Marketing & SEO appeared first on Search Engine Journal. Content Marketing SEO

SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. to share his insights on working with SEO and CM together instead of separately. SEO and CM are distinct yet inseparable. CM is content.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Build a Content Strategy.

Infusing SEO Into Your Content Marketing Strategy

Marketing Insider Group

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].

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How Your Small Business Can Improve SEO With Content Marketing

Marketing Insider Group

As a small business, your content strategy is the key to getting yourself seen. Read on to discover how to write and rank small business content that customers and […]. The post How Your Small Business Can Improve SEO With Content Marketing appeared first on Marketing Insider Group. Content MarketingIt drives traffic to your site, increases conversions, and strengthens your brand.

The One Thing That Helps Define Success with Content Marketing

Marketing Insider Group

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success.

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Basics of Leveraging SEO in Content Marketing

PureB2B

There was a time when keywords and link building were the name of the game in getting your content at the top of search results. It reached the point where some have attempted to rig the system by creating tools that can spin content and stuff them with relevant keywords.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.

10 Best Content Marketing Blogs Every Marketer Should Follow

RockContent

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. Contently strategist.

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. Content Ideas.

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising.

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! When implemented properly, content marketing offers a higher ROI than PPC in the long-term. What Is PPC Marketing?

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The Importance of Content Marketing

Oracle

Each year, marketing trends lists tout the ongoing trend of content marketing. It can be written content, visual content, or video content. But, it’s all about providing the audience with the most relevant, valuable content for them. Like most other types of marketing tactics, content marketing influences how other aspects of your marketing strategy do. Building Relationships Through Content Marketing.

3 SEO Basics for Content Marketers

Oracle

Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention. In 2014, more than 70% of marketers have someone who is overseeing a content marketing strategy in their business.

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Content Marketing Agency Vs In-House Writers

Marketing Insider Group

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. Because that is our goal: content marketing ROI. Tightly regulated content.

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How Much Should Content Marketing Cost?

Marketing Insider Group

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit.

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Why SEO and Search Rankings Are Still the Best Business Case for Content Marketing

Marketing Insider Group

Whether you’re a one-person business or you’re in charge of marketing for a large corporation, any marketing activity you invest in must demonstrate measurable business benefits to make it worthy of your time and money. While content marketing offers many benefits, an improvement in SEO and search rankings is often one of the first and most […]. Content Marketing

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Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

Who is the one true king of marketing? What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ).

How Do Digital Analytics Change Content Marketing?

Oracle

Content marketers face many challenges when it comes to making their content stand out in a crowded content space across all channels. Plus, content marketing also must do a better job when it comes to segmenting and personalizing the content.

How To Embed Content Marketing And SEO For More Traffic And Leads?

Only B2B

When we invest all our time and efforts creating an incredible in-depth piece of content that’s engaging and loved by our customers, prospects, and clients – why not receive Google’s love too and improve qualified organic traffic of our website? 1 Content Distribution.

Why “White Hat SEO” is Just Another Name for “Beautiful Content Marketing”

Marketing Insider Group

Having been in the Internet marketing profession for eight years now (seven of which have been specific to SEO and search marketing,) I’ve worked for several companies that employed both “black hat SEO” and “white hat SEO” programs. Now, as I reflect on my experience, I solidify my belief that actualizing ethical, white hat SEO strategies […].

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How to Manage Your Online Reputation with Content Marketing

Marketing Insider Group

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Ensure your voice is what speaks for you online with content marketing.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. Incorporate into Email Marketing.

How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

“Does content marketing work? And yes, content marketing works. Conversely, it may take you much longer to see the same results based on your content output and focus. Industry and market. Content marketing takes time to work. Paid ad content.

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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content Marketing

15 SEO Tips And Tricks To Improve Your Content Marketing

Marketing Insider Group

On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? The post 15 SEO Tips And Tricks To Improve Your Content Marketing appeared first on Marketing Insider Group. Content Marketing

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