Infusing SEO Into Your Content Marketing Strategy

Marketing Insider Group

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential.

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SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. to share his insights on working with SEO and CM together instead of separately. SEO and CM are distinct yet inseparable.

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Why “White Hat SEO” is Just Another Name for “Beautiful Content Marketing”

Marketing Insider Group

Having been in the Internet marketing profession for eight years now (seven of which have been specific to SEO and search marketing,) I’ve worked for several companies that employed both “black hat SEO” and “white hat SEO” programs.

SEO 263

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility. Here are a few examples: SEO requires inbound links.

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How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. Because content.

Creating Content Marketing Personas

EMagine B2B Blog

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What does this mean for SEO?

15 SEO Tips And Tricks To Improve Your Content Marketing

Marketing Insider Group

On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? Content Marketing

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3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there.

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5 Overlooked Content Marketing Assets That Can Influence SEO

KoMarketing Associates

Ratings and reviews can be important for SEO and PPC. This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance.

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How to save your content marketing strategy from self-destruction

Tomorrow People

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Content marketing has gone from organic farm to industrial ranch. Content Marketing

Content marketing and SEO, a relationship of evolution

Biznology

Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO.

Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies

Marketing Insider Group

While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. Longer Content Takes a Back Seat.

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SEO for content marketing: beyond what’s on the page

Biznology

Great SEO work is about more than just the content on the pages of your website. Other parts of the marketing universe factor in as well. Here are a few of the areas that matter and that will have an impact on the success of your SEO efforts.

SEO 202

Oops! 17 SEO Misfires to Avoid With Website Content Marketing

Content Marketing Institute

I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

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3 Tips to Get More Attention with Localized Content Marketing

Marketing Insider Group

There are a lot of SMBs looking for ways to diversify their content marketing strategies. And while many of these businesses look to new subject matter or ways of presentation, some often overlook one of the most fundamental and engaging strategies: localized content marketing.

How To Project SEO Content Marketing Goals & Performance

KoMarketing Associates

As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. For each competitor, we recommend evaluating three key elements: Content Marketing Production.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

SEO has a lot of moving parts. Best all-in-one SEO tool suites. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. The top all-in-one reporting platform for local SEO. 5) Majestic SEO.

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Content Marketing Strategy: Five Essential Elements Based on 24 Stats

Webbiquity

Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Why do content marketing?

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Get the Biggest SEO Bang for Your Content Marketing Buck

Marketing Insider Group

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. Duplicate content myth.

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5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. The post 5 Efficient Content Marketing Ideas for SMBs appeared first on Marketing Insider Group.

You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it.

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How to Use Data in B2B Content Marketing

KoMarketing Associates

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless.

How Handcrafted SEO Can Generate More Sales

Biznology

Therefore, many companies have a SEO strategy. But, is it the right SEO strategy? Standard SEO tactics will not make your business stand out, or increase sales. The logic for standard versus handcrafted SEO is the same.

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9 Ways To Improve Your Content Marketing SEO Ranking

Marketing Insider Group

Content marketing for SEO ranking is still a major priority for marketers across brands. According to the Content Marketing Institute’s B2C Content Marketing 2015: Benchmarks, Budgets, and Trends, 62% […]. Content Marketing

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Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. While the ability to react to current trends and evolving buyer demands is just part of the job, reactionary behavior should not define your content strategy. If you don’t take a step back every now and then, you could spend weeks or months at a time creating content that’s simply meeting the demands of individual branches (sales, PR, social media, etc.)

4 Reasons to Create a Comprehensive Content Marketing Strategy

Biznology

For years businesses have been dividing their marketing strategies based on a number of factors. However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. Improved SEO.

Content Marketing Trends and Stats for 2018 [Infographic]

Webbiquity

Content is, always has been, and will continue to be the basis of any kind of marketing. But content marketing is constantly evolving, and today isn’t what it was back in 2010 when we were deluged with content pollution on the Internet.

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10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. The History of Content Marketing.

Influencers: the key to content marketing

Biznology

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well.

3 Reasons Why SEO and Content Marketing Fit Together

Writing on the Web

A Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. P.S.: SEO Done For You.

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How SEO Will Boost Your Content Marketing Performance

Fathom

SEO and Content are typically viewed in black and white terms, which can put them at odds with each other. Some might say that SEO is old and stodgy, considered outdated at best and illicit—e.g., black hat SEO—at worst. SEO Lends Visibility to Great Content.

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How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries. Strategic Marketing Deliverables. PR and Marketing Communications.

Increasing your content marketing reach

Biznology

We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. Though sometimes too much emphasis is placed on reach (more on that later), it is a vital part of content marketing success.

12 Tips to Write Better SEO Content

KoMarketing Associates

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. .

Demand Generation’s Problem with Content Marketing Evangelism

ANNUITAS

I had my heart broken at Content Marketing World in Ohio this week. But then he went and said something that made my Content Marketing kool-aid turn a little bit sour. In one of the opening day keynote sessions, Robert Rose spoke to the “trust” factor in your content and how your audience needs to trust you and trust that you know what you are talking about. When you regularly post quality content to the blog, people will link to it.

The Power of Backlinks for Content Marketing SEO

Marketing Insider Group

Search engine optimization for content marketing is always evolving thanks to Google’s ever-changing standards. The post The Power of Backlinks for Content Marketing SEO appeared first on Marketing Insider Group. Content MarketingYears ago, website creators could litter their pages with specific keywords in order to rank higher on the search engine.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success.

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3 SEO Basics for Content Marketers

Modern Marketing

Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention. In 2014, more than 70% of marketers have someone who is overseeing a content marketing strategy in their business.

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Content Marketing in the Age of Google RankBrain

Act-On

Content Marketing Marketing Strategy SEO content marketing google rankbrain optimize content website trafficDo you want to secure more traffic with Google RankBrain? Use these strategies to stand out.

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