6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. Long Pieces of Content.

Building Blocks of a Tailored B2B Online Marketing Program

KoMarketing Associates

If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” Tailoring B2B online marketing programs to meet and exceed client expectations is at the core of what we do at KoMarketing, but accomplishing this requires internal legwork and alignment with our clients.

Online marketing 101: matching tone, style, and content

Biznology

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. B2B vs B2C Content. What your business does on a day-to-day basis should have a major effect on the type of marketing content you produce.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. This is great for B2B marketers because you’re able to showcase your products, office space, or other areas of your business in a completely immersive way, making it possible for your customers to picture themselves in that scenario.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Content Marketing.

3 Storytelling Techniques to Improve Your B2B Content Marketing

KoMarketing Associates

As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. But, there are a few techniques we can apply to create content that engages our audience and leaves a lasting impression.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.

The limits of content marketing

Biznology

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Content Marketing Limitations to Overcome. Content Overload.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right.

Making Links a Priority within Online Marketing

Biznology

If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Content Marketing.

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Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. While the ability to react to current trends and evolving buyer demands is just part of the job, reactionary behavior should not define your content strategy. If you don’t take a step back every now and then, you could spend weeks or months at a time creating content that’s simply meeting the demands of individual branches (sales, PR, social media, etc.)

10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. The History of Content Marketing.

Report: On-Site Content Marketing Yields Highest ROI for Online Marketers

KoMarketing Associates

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value. Email marketing (6.60) and social media marketing (6.44) came in seventh and ninth place on the list, respectively.

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How to Use Data in B2B Content Marketing

KoMarketing Associates

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. Content marketing (content types, social media tactics, etc). Marketing technology continues to evolve and improve.

How to Create Genuine Experiences in Your Online Marketing Campaigns

KoMarketing Associates

Users online are smart. Yet, businesses continuously “dumb down” their marketing and advertising for users in hopes of reaching the highest number of people. Below are some steps for creating experiences as part of your marketing campaigns, no matter your target industry.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics.

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). What is Content?

Content Marketing ROI: 5 Metrics You Need to Know

KoMarketing Associates

Only 35 percent of B2B marketers measure content marketing ROI. of B2B marketers have some sort of content strategy in place. That remaining 65 percent of marketers don’t measure content ROI, or (even worse) aren’t sure if they do.

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Top 15 Online Marketing Tips and Tricks for Small Businesses

Biznology

Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. All successful businesses market to a certain demographic. Tip #2 Align your business and online marketing your goals.

The Art of Repurposing in a B2B Content Marketing Strategy

KoMarketing Associates

In the competitive and flooded online world we live in today, there is no straightforward recipe for content marketing success. Constantly crafting and publishing new content does not promise success. B2B marketers must always be on their toes by continuously looking for new ways to stand out and create truly great content. This is why data is absolutely vital to the success of a content marketing strategy. Why Repurpose Content?

How To Improve B2B Content Marketing With Marketing Automation

KoMarketing Associates

Random acts of content. Unused content. Content that never had a chance at seeing a positive ROI. As more and more B2B content marketing professionals figure out what it takes to build an effective content machine, we’re all getting a lot more disciplined.

Writing Smarter: 5 Hacks to Elevate Your B2B Content Marketing

KoMarketing Associates

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Writers must know how and where to: Do research online.

3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there.

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20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Tools for Content Promotion.

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Expert Insight: Overcoming the Challenges of Implementing a Content Marketing Strategy [Interview]

KoMarketing Associates

Altimeter recently conducted a report that revealed that although many marketers are dedicated to content marketing as a part of their strategy, they still face a wide array of challenges when implementing this tactic. Should marketers give up on static content assets altogether?

5 Tips for Executing a B2B Tech Content Marketing Strategy

KoMarketing Associates

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. Market to Millennials.

3 predictions for online marketing in 2016

Biznology

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . 3) Marketing Automation Software (MAS) for the Rest of Us. Until now, marketing automation software has only been accessible, affordable, and viable to enterprises. Happy holidays, readers!

8 Core Benefits of B2B Content Marketing

KoMarketing Associates

Many of us have seen the impressive numbers around B2B content marketing usage. If you haven’t, here’s a snapshot (courtesy of the Content Marketing Institute ): While these figures are encouraging, they likely aren’t enough alone for you to adopt a full-fledged B2B content marketing strategy. Here’s a closer look at eight core benefits of B2B content marketing to help make the decision simple. Content Marketing Generates Conversions.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market. Content Marketing Books.

Marketers Continue to See Benefits In Video Content Marketing [Interview]

KoMarketing Associates

The “ Video Marketing Strategy ” report released by Ascend2 showed that marketers are beginning to see an increase in the effectiveness in video content. To learn more about the report and its results, we spoke to Todd Lebo , Chief Marketing Officer of Ascend2.

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Pubcon Austin 2018: Visual and Video Content Marketing

KoMarketing Associates

I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. Creating the Right Content.

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5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. However, a great content strategy doesn’t stop at the time a post is published and shared once or twice. Any content is good content.

How “Stranger Things” Can Make You a Better Content Marketer

KoMarketing Associates

Let’s take a look at some of the reasons why this summer’s biggest thriller can help you to become a better content marketer. Content Marketing Takeaway. Content Marketing Takeaway. Content Marketing Takeaway.

Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. Buffer put out some pretty fantastic content this year but this was a piece I really enjoyed. The Ultimate List of IFTTT Recipes for Marketers.

13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. Here are some suggestions for finding your content marketing inspiration.

How Has Content Marketing Valuation Matured?

KoMarketing Associates

I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. WHAT PROMPTED YOU AND YOUR CO-AUTHOR, MICHAEL BRENNER, TO WRITE THE CONTENT FORMULA? “We Content marketing takes time.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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