Scoop.it

FEBRUARY 25, 2021

Let’s explore how businesses can effectively curate content in order to appeal to this widespread social audience and achieve greater levels of traffic back to their websites as a result: 1. There’s little point in curating your content if it’s not going to strike a chord with your target audience. Image: SocialPilot ).

Curation 66

Curation Social Media Media Ad Building 66

Scoop.it

JULY 2, 2019

Content curation has been a powerful tool in a smart marketer’s toolkit for years at this point. The benefits of content curation are endless. Curated content takes less time to generate and publish. We’ve always been proponents of strategic content curation. It engages your audience.

Curation 53

Curation Organization Peer-to-peer Marketing Automation Services 53

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? Who are they listening to?

Social Media 107

Social Media Advertisements Advertising Tools 107

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Find Social Media Hashtags .

Trends 52

Trends Google Outgrow Content Marketing 52

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Allow SmartBug Media’s marketing experts to break it down.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

ClearVoice

JANUARY 14, 2020

” The second question should be, “How can I use this information in my own marketing efforts?” And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Write a rebuttal. Click To Tweet.

CMS Development 119

CMS Development Content Marketing Media Planning 119

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. It also helps mitigate overlap and unnecessary duplication of content.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Brandwatch Marketing

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 92

Tools Blogger Demographics Social Media 92

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Observers point to several reasons , and one of them is weak marketing. Content distribution is a core component but often an underutilized aspect of content marketing. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Biznology

SEPTEMBER 18, 2013

This month, I’d like to expand the discussion into content marketing overall because the differences between content marketing and SEO aren’t all that huge. In fact, while different schools of thought exist on what content marketing actually is , I think there’s a pretty simple definition.

Content Marketing 80

Content Marketing Content Work Management Curation 80

Biznology

JULY 12, 2013

I’ve really ramped up my content marketing activities in the past six months and have learned a lot. The best way to follow along is my Twitter feed , but I’m also starting to use content curation services such as Meddle and Scoop , to test drive them and to share/save content.

Content Marketing 80

Content Marketing Public Relations Verticals Content 80

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? The platform learns your brand and employee voice, helping you turn your long-form content or blogs into powerful social media posts.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

ClearVoice

JANUARY 7, 2020

Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring. After all, in the content world, it’s all about the eyeballs , right? 4 Key marketing reminders for the 2020 election cycle: 1. Prepare for the big spend. So how can you stand out?

Paid Content 98

Paid Content Paid Search Agency Ads Content Marketing 98

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Marketing Insider Group

SEPTEMBER 6, 2019

Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Don’t use your program purely as a marketing technique. Launching a Program Without a Strong Content Strategy. Quick Takeaways. Having No Guidelines.

Guidelines 176

Guidelines Work Management Curation Social Media 176

FMG Suite

MARCH 7, 2023

March 7, 2023 – FMG Suite, a SaaS company specializing in marketing software and services for financial advisors, today announced the launch of a new AI-powered content personalization engine for social media content. SAN DIEGO, Calif., It’s a very exciting time!

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

Marketing Insider Group

SEPTEMBER 24, 2019

Successful employee activation programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Don’t use your program purely as a marketing technique. Launching a Program Without a Strong Content Strategy. Quick Takeaways. Having No Guidelines.

Activities 194

Activities Guidelines Curation Work Management 194

Scoop.it

JANUARY 14, 2021

Compelling Ads and lots of blog posts, video tutorials, and other forms of content are of no use if you present a false image of your brand. Also, your marketing approach should not be sleazy. Find the best content to curate. First off, content curation is a vital piece of the puzzle. Here’s how it works….

Social Media 71

Social Media Media Curation Content 71

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Bluetext

MARCH 19, 2024

Refresh these pages with engaging content, including product updates, industry insights, and thought leadership articles. By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Sharpspring

DECEMBER 9, 2022

Because it’s so popular with kids and young adults, many businesses assume TikTok is irrelevant to their marketing strategy. Therefore, it’s is a great marketing channel for almost any business, no matter their industry. Even with a potentially broad user base, marketers should work within TikTok’s quirky, fast-paced tone.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.

Brand Identity 103

Brand Identity Branding FAQ Content 103

Adobe Experience Cloud Blog

SEPTEMBER 8, 2014

Author: Rachel Yarnold Content Marketing World 2014 is here! And that means content marketers are flocking by the thousands to Cleveland, Ohio for a two-day extravaganza hosted by the Content Marketing Institute. She’ll reveal how you can be a content rockstar – even without any backup singers.

Content Marketing 48

Content Marketing Peer-to-peer B2B Thought Leadership Marketo 48

Vidyard

MARCH 7, 2014

As a content marketer using video in your mix, you know all too well how much work goes into filling up an editorial calendar month after month. Running the Tonight Show is basically like being a curator of fun, and there’s a lot to be learned from this sketch comedy pro. What’s going to tug at their heart strings?

Top of Funnel 50

Top of Funnel Planning Content Marketing Content 50

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Welcome employee social advocacy!

Social Media 125

Social Media Customer Surveys Eye-Tracking Opt-out 125

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. 22 Content Marketing Tools. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 87

Marketing Automation Services Curation Enterprise Management Marketing Automation 87

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. But great content will only be seen and shared if you distribute it effectively. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Do you aim at getting new markets with its help? Is it a monetization of your content that worries you?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Marketing Insider Group

MARCH 18, 2020

Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Don’t use your program purely as a marketing technique. Think about what’s in it for your employees too. Foster a Culture of Ownership.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Valasys

OCTOBER 11, 2022

While curating content on LinkedIn one needs to make sure that the content is precise and explicit. Being a formal platform, content on LinkedIn is not as fancy as other social media platforms such as Instagram or Facebook. Avoid the ‘SPAM’ label : When you do not like any content on LinkedIn, you report it.

Linkedin 52

Linkedin Lead Scoring Lead Ranking CAN-SPAM 52