Curation Principles in Content Marketing for eCommerce Brands

Scoop.it

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team.

Content Curation: What Does It Mean for Your eCommerce Business

Scoop.it

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well.

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Content Curation for SEO: How To Make It Work

Scoop.it

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can curated content be useful for driving SEO?

How to Legally and Ethically Curate Content

Scoop.it

If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. What is Content Curation?

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

Why You Should Invest In Content Curation

RockContent

When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality? One good answer is curated content. What is curated content?

Curating on mobile: the key to content curation consistency

Scoop.it

Curating on mobile: the key to content curation consistency. One of the biggest challenges of content curation is staying consistent with it. If you curate every couple of weeks or months instead of multiple times a week, you just won’t see the results you want.

Content Curation in Practice

Avitage

An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire. Always be acquiring ideas and inputs for new content. We call this content curation when content originates from a third party source (this link is an example of one use of curation). I copied the link into our content inventory (you have one of these, right?).

Accelerate your Content Curation with RSS Feeds

DrumUp

Reading Time: 3 minutes Everyone always focuses on the creation of content. Then, they focus on the marketing of content. But what about the curation of content?

RSS 60

How to Drive Thought Leadership with Content Curation

DivvyHQ

If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix?

4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. But what is content curation? What is Content Curation?

6 Tips for Curating Content to Build Social Media Exposure

Scoop.it

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. There’s little point in curating your content if it’s not going to strike a chord with your target audience.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. What Is Content Saturation? Why Did Content Marketing Saturation Occur?

How to use data for content curation

Sprout Social

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. What is content curation? sharing content.

Tips to Avoid Wasting your Content Curation Efforts

DrumUp

Nothing has improved promotion and customer relationships as much as content marketing. Businesses everywhere use content (blogs, social media posts, and other formats) to educate their customers, and improve their products. But while we are talking about content, which generates 3 times as many leads as traditional marketing, we’re often forgetting one key category: Content Curation Content Marketing Social Media Tips content curation tips drumup

How To Use Content Curation To Build a Loyal Audience

Scoop.it

Creating original content is hard work, not to mention time-consuming and often expensive. This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc.,

Don’t Just Curate Content – Harvest

Avitage

Content curation today is a severely underutilized tactic. It offers great potential to address many content challenges marketers face. The harvest step is perhaps the most significant part of our curation practice. When curating both internally developed and third-party content, we harvest specific elements from within the source content itself. The post Don’t Just Curate Content – Harvest appeared first on Avitage.

How To Stay Top-of-Mind For Your Audience With Content Curation

BuzzSumo

But with strategic content curation, you can become the go-to industry source they’re looking for. Content. As days pass, more and more content gets published, good or bad. This is a serious blow to digital marketers everywhere. Types of content curation.

4 Examples of Content Curation Done Right

Oracle

In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience. By now most marketers have heard of curation conceptually, but may not be familiar with how their peers use it in the real-world. Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results.

Types of Content Each Member of Your Sales Team Should Be Curating

Scoop.it

Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects. There’s no one-size-fits-all approach to content curation , though.

4 Content Creation and Curation Tips for E-Learning Course Creators

Scoop.it

This has created a need for higher quality content that reaches, engages, and educates students in highly effective ways – putting pressure on content creators to up their game. The Growth of the Online Learning Market. 4 Tips for More Effective Course Content.

Why is content curation full of quality and quantity

Scoop.it

Content curation isn’t a new word in the content marketing world. When we talk about content curation, we usually talk about how easy it is to get our work done without worrying about content creation. . Fundamentals of content curation.

Why Content Curation is Relevant Today and a Bonus List of the 10 Best Free Content Curation Tools

DrumUp

Reading Time: 6 minutes Whether you’re a marketing manager, business owner, blogger, or social media personality, it can be tricky to find the time to create all of the content that you want to share. While you can turn to content marketing services to take some of the strain.

Why and how you should organize your curated content

Scoop.it

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet.

35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. Content Ideas.

How the Right Content Curation Strategy Can Help Your Startup Grow

Scoop.it

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Tactful content curation positions you in this light. .

How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Scoop.it

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. Maximizing Leads Driven by Created Content.

Content Curation And 12 More Content Marketing Terms Defined

Marketing Insider Group

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. To me, content strategy is all about focusing on the needs of our audience. It’s simply a more effective way of marketing than trying to interrupt, promote, cajole and convince.

How to Maintain Great Content Curation

The Effective Marketer

On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. A guest post by Lior Levin.

Content Curation For Education: Benefits, Tips, and Use Cases You Need For Success

Scoop.it

In other words, options for finding new content to research, analyze, and learn from has conventionally been limited. Luckily, online content and many formats it comes in have completely transformed that. However, this comes with a downside: there is a lot of content to sort through.

Curate the Ultimate Content Marketing Library With These 51 Book Picks

Content Marketing Institute

Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. You can’t judge a book by its cover. You can judge it based on recommendations of your peers.

Everything You Need to Know About Curating Twitter Content

Scoop.it

The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic. Managing social media and creating content, after all, is a full-time job.

How to Curate Content & Newsletters for Your Employee Advocates

Scoop.it

Knowing how to improve your communications through content curation and employee newsletters is essential if you want to have a successful business. Why Curate Content? Forgetting Content Curation. Use Content Calendars and Share at Best Time Possible.

Content Curation Tips and Examples to Fill Your Editorial Calendar

Content Marketing Institute

Content curation is a handy technique for all content marketers. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute.

Content curation for communication teams: your guide for external audiences

Scoop.it

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy.

Why Your Sales Teams Should Embrace Content Curation

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Content can make us smile. HubSpot research shows that total sales is the most common measurement for determining the success of content marketing strategies. Curated content is a great lead nurturing tool. Share Information with Marketing.