B2B Marketing Traction

JULY 1, 2010

As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. It becomes your road map – no, your GPS system – for integrated marketing success. They are looking for a magic bullet. I have news for them. There is no magic bullet in B2B marketing.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

Digital Marketing World Forum

OCTOBER 22, 2019

I imagine marketers in ten years simply won’t make a major decision without consulting real-time promoted and unpromoted consumer feedback. Looking forward to the talk from Diogo Mirand from TomTom and to learn how they use data and tools to adapt to the fast changing mobility industry and how they are moving beyond a gps system manufacturer.

Mobile Advertising 56

Mobile Advertising Paid Search Agency Focus Group Mobile Marketing 56

Vidyard

DECEMBER 13, 2018

Use your videos to teach The team at Imagine BD, and IT consultancy sends sales videos to educate rather than pitch. Or GPS Insight’s Lance Holt, who made this wonderful thing: Parody something Keeping on the theatre theme, record a parody. It’s a content-marketing meets challenger-sale strategy that helps them stand out.

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110

Martech Advisor

NOVEMBER 19, 2019

Brand Keys, the New York-based brand loyalty and engagement research consultancy, has been decoding consumer behavior and emotional engagement since 1985. The headline for all that is, “Been There, Should Have Done That.” ” Learn More: What Content Marketing Tactics to Use in 2020.

Trends 47

Trends Multi-Channel Differentiation Storytelling 47

Hubspot

APRIL 26, 2019

In today's world, whether you're aware of it or not, APIs are everywhere -- they control how we get information from social media sites, how we navigate our GPS's, and how we book tickets online. Additionally, they're incredibly helpful for businesses.

API 68

API Budget Programs Hubspot Paid Search Agency 68

NuSpark Consulting

MARCH 30, 2016

Marketers can take the GPS capabilities to feed ads to people who are geographically ready to make buying decisions. Geofencing is a unique mobile advertising tactic where you can target prospects at locations of interest via mobile ads and mobile apps.

Trade Show 100

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The Point

DECEMBER 17, 2010

Now as founder and principal consultant at TrellisOne Consulting , she helps B2B companies transform marketing practices, aligning them with business objectives in order to improve sales performance. If the buyer’s journey is your map, then marketing data is your GPS. Collaborate with sales people to learn what they know.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

Biznology

SEPTEMBER 25, 2014

You can’t use your GPS. If someone within your organization isn’t qualified to provide this feedback, consider hiring a consultant to help. Imagine this… You’re asked to drive from Portland, OR to Methuen, MA. Easy, right? Except there’s a catch. You can’t use a map.

SEO 80

SEO Google Training Webinar Metrics 80

Convince & Convert

MAY 30, 2012

Google Maps – Get free, turn-by-turn GPS navigation for driving, walking, and public transportation (Web, iPhone, iPad, Android, Blackberry, Windows, Nokia) . 46 Travel Tools to Optimize Your Next Vacation is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. (iPhone, iTouch, Android).

Tools 165

Tools Optimization Skype Forecasting 165

Vidyard

OCTOBER 7, 2014

After consulting your legal team, start experimenting with new stories and concepts. To help guide your writing process, Ann recommends following a content GPS. The full GPS can be found in Ann’s new book Everybody Writes (a gift to all Ignite attendees!), but you can find a condensed version on MarketingProfs.com.

Top of Funnel 50

Top of Funnel Conference Video Marketing Storytelling 50

Hubspot

FEBRUARY 8, 2019

Waze is a community-based GPS traffic and navigation app. Most freelancers have skills and expertise in web development, mobile development, design, writing, administrative work, customer service, sales, marketing, accounting, and consulting. Crowdsourcing Examples. Image Credit: Mashable. CrowdSource.

Merchandising 73

Merchandising Enterprise Management Work Management Marketing Management 73

Hubspot

JULY 25, 2018

With RFID and GPS sensors, you can use IoT to obtain more precise data, like the temperature at which an item is being stored, or how long it spent in transit. According to a TATA Consultancy Survey and Business Insider , manufacturers utilizing IoT solutions in 2014 saw an average 28.5% STLToday.com.

Work Management 75

Work Management Loyalty Mobile Advertising Tagging 75

ClearVoice

JANUARY 26, 2024

Sales and Business Development Navigating the sales cycle without quality content is like taking a road trip without a GPS – remember MapQuest? Leveraging case studies, white papers, and industry reports can turn basic pitches into in-depth consultations. Once again, content is your access.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

MKT1

MAY 5, 2023

We have founders, GPs, product operators, sales operators, etc. 👩‍🚀 Recruiting: We can help you find new roles, whether full-time, consulting, or advising. We have over 50 marketer LPs (investors in our fund) already and about half of them have never invested in startups or funds before.

Startups 59

Startups Marketing Analytics Tools Paid Search Agency Advertising Agencies 59

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. You want me to do your homework for you, so you can see how you are relevant and communicate your business value.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Chris Koch

APRIL 30, 2010

The addition of GPS chips to smartphones makes it possible to use people’s location as a driving force behind the mobile application. Consulting firm CSC meanwhile, built a tree trunk called WikonnecT that is a B2B online community for the insurance industry. Right now Foursquare is the Twitter of location.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Content Standard

AUGUST 21, 2017

The scribe app takes care of recording and documenting patient information so that doctors can focus on answering patient questions, as well as on having a more human connection, instead of typing medical information into a computer during consultations. This allows doctors to focus on the patient and also saves time.

Enterprise Management 54

Enterprise Management Marketing AI Google Work Management 54

Webbiquity

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

Martech

FEBRUARY 14, 2022

Now you needed to have a value goal, a route to value, and the ability to track your effort, much like a GPS, he said. Here Stouse compared marketing analytics with GPS. Just as the GPS recalculates, the decisionmaker can also recalculate the market spend or rescale the project to better accommodate reality. Stouse said.

Marketing Attribution 102

Marketing Attribution Enterprise Management Terms and Conditions Work Management 102

LeadSquared

JANUARY 21, 2016

So a certain ad can be targeted to consumers within a geographic boundary based on their GPS coordinates. Consult our nutritionist for tips” can be a possibly relevant ad for grocery shoppers. How does it work? Thanks to the smart phones, real-time identification of location is now possible. miles away is displayed.

Planning 52

Planning Paid Search Agency Business Mobile Advertising 52

WebMarketCentral

NOVEMBER 30, 2009

Consider a few technologies that have become part of daily life: Cell Phones: these can not only be used to take pictures virtually anywhere—and instantaneously upload them to the Internet—with GPS tracking, they can also be used to record our every move and pinpoint our current location. Never disparage anyone by name online.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

Buzz Marketing for Technology

JUNE 27, 2008

Today all work is knowledge work because even the most manual of activities such as farmer digging post holes for a fence requires pre-planning using their spatial information system, the use of GPS to position the hole and entry of data when it’s done.

Work Management 100

Work Management Conversion RSS Web 2.0 100

Content Marketing Institute

DECEMBER 21, 2018

It’s a road map based on the authors’ 30 years of consulting and researching the path to smoother, more successful reinventions. Just as a map (or GPS system) spells success for a cross-country drive, your team’s answers to the questions posed in Blue Ocean Shift can spell the difference between a successful or unsuccessful reinvention.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Martech

AUGUST 30, 2021

The 8,000-square-foot space was designed in close consultation with three sister agencies, GPJ, G7 Entertainment Marketing and Shoptology. Trust your inner GPS!” Gabriela Cardoza , corporate and personal brand consultant. The brand is also leveraging digital channels, including a new video content series called Gibson TV.

Ad Building 115

Ad Building Paid Search Agency Lead Ranking Trust Marketing 115

Hubspot

NOVEMBER 11, 2012

Next, we have Steve Haase , an ecommerce inbound marketing consultant with HubSpot, who helps new customers gain some serious marketing superpowers. Mobile local advertising includes examples such as display ads or search queries that are refined by GPS or geo-modifier. He served from 2002-2008 in the Navy Band in Washington, D.C.,

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Sharpspring

AUGUST 31, 2021

Evaluate your customers’ needs – If your website lacks a key component, like a store locator, solve that issue first by using different technologies that check their location, find the nearest store, and connect to GPS. If your customers are unfamiliar with your product, create a content blog that tells them why it’s useful.

Advertising Channels 58

Advertising Channels Marketing & Strategy Work Management Marketing Strategy 58

Sharpspring

JUNE 8, 2020

Evaluate your customers’ needs – If your website lacks a key component, like a store locator, solve that issue first by using different technologies that check their location, find the nearest store, and connect to GPS. If your customers are unfamiliar with your product, create a content blog that tells them why it’s useful.

Advertising Channels 53

Advertising Channels Marketing & Strategy Work Management Marketing Strategy 53

SalesChoice

OCTOBER 4, 2016

We have concluded that as we look at our company’s future product roadmap, we must look more closely at NLP and Speech Recognition as additional vision pathways to create the world’s smartest Sales GPS Guidance System for Sales Professionals. Benefits of Using Cognitive Approaches .

Marketing AI 20

Marketing AI Budget Programs Sales Cycle Forecasting 20

Hinge Marketing

MAY 1, 2019

If you were traveling in unfamiliar territory, had no GPS signal, and got a bit lost, what would you do? So, depending on the size of your organization, you should hire marketing technologists or work with consultants who can help guide you on your B2B martech journey. Speak with consultants at conferences.

Enterprise Management 93

Enterprise Management Marketing Automation Services Work Management Marketing Management 93

Single Grain

AUGUST 2, 2019

A quality listing with relevant information makes your business easy to find in GPS systems and easy to contact through phone or email. Get A Free Consultation. Get A Free Consultation. Get A Free Consultation. You are presenting your brand effectively. Low-quality listings push away potential customers.

Google 111

Google Business Paid Search Agency Ideal Customer Profiles 111

Hubspot

SEPTEMBER 27, 2018

Once you arrive at the office, other sensors send the location of all nearby available parking spaces directly to your GPS. According to a TATA Consultancy Survey and Business Insider , “Manufacturers utilizing IoT solutions in 2014 saw an average 28.5% Now you may be thinking, this all sounds cool, but is it really necessary?

Work Management 74

Work Management Marketing Management Amazon Internet Marketing 74

Biznology

DECEMBER 29, 2015

That said, the Audienti software is GPS for your Online Brand. No longer can you just buy backlinks and avoid all the hard work.

SEO 80

SEO Service Advertisements Advertising 80

Genroe

MARCH 2, 2015

For many people, ‘innovation’ has become a bit of a buzz word, and is often taken to be product innovation — the iPhone, GPS, Robot vacuum cleaner (a personal favourite). It cannot require the skills of a consultant to step through, as the cost to service would constantly challenge the profitability of your offering.

Work Management 72

Work Management Marketing Management Service Product 72

Single Grain

JULY 31, 2023

Use words that remind the customer that they’re getting something, like “Start My Free Trial” or “Get My Consultation Now”. A Powerful CTA: You may have to A/B test a few versions, but overall a CTA that actually causes action will focus on the benefit.

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

Hubspot

APRIL 29, 2016

Consult your healthcare professional before making any health, medical, or other decisions based on the data within these apps. 3) GPS For the Soul. The GPS For the Soul app was created by Arianna Huffington and Deepak Chopra , both outspoken advocates for emotional well-being. Here's a list of some of our favorites.

Pricing 28

Pricing Price Eye-Tracking Training 28

Contently

MARCH 14, 2017

According to research by the consulting firm Russell Reynolds, it’s only getting harder. Think recommendations on Netflix, Google Translate, software powering self-driving cars, and even GPS map services such as Waze. Chief marketing officers have one of the hardest jobs in the corporate world.

Marketing AI 139

Marketing AI Marketing Automation Services Lead Scoring Lead Ranking 139

SnapApp

FEBRUARY 13, 2018

GPS and real-time location services allow marketers to get hyper focused with campaigns. . . . ASOS has also generated buzz while promoting a one-hour Skype call with a fashion consultant: . . Better customer insights. Every channel and touch point provides customer insight.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63