Writing on the Web

FEBRUARY 28, 2014

Nobody wants to read an expert ebook if your words are wearing a three-piece suit and a tightly buttoned shirt and tie. Too many executives who want to write an expert ebook are in love with syllables, syntax and sycophants. Often, the pre-work to writing an ebook hasn’t been done. What problem or pain can you fix?

Impressions 100

Impressions Education Consulting Content Marketing 100

Writing on the Web

MAY 27, 2015

I get calls from executive coaches and consultants who want to publish an expert ebook. I can help you write an expert ebook on leadership. But they’re right about one thing: If you’re an expert, you should publish an ebook. If I were to write an ebook about how to write an expert ebook … how would I do that?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Mereo

JANUARY 10, 2022

AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards. DOWNLOAD THE AWARD-WINNING EBOOK.

Enterprise Management 56

Enterprise Management Buyer's Journey Marketing Management Paper 56

Writing on the Web

JANUARY 2, 2014

I get calls from executive coaches and consultants who want to publish an ebook. But they’re right about one thing: If you’re an expert, you should publish an ebook. I thought I’d put my best steps for writing an expert ebook into a blog post here, and create an ebook later. What would I say?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JANUARY 10, 2014

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Writing and publishing an ebook doesn’t make you an expert, but it certainly shows your knowledge, experience and value as such. Who qualifies?

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Writing on the Web

JANUARY 30, 2014

Experts, however, will need a more polished ebook if they want to create credibility as a thought leader. What I’m talking about is entirely different and it applies to professionals (doctors, lawyers, financial planners, executive coaches and all types of expertise consultants). Turning a blog into a book is nothing new.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

JANUARY 27, 2014

src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? To me, writing a blog post is a micro version of ebook writing. So what’s holding you back from writing your expert ebook? and Blogs Alike?" One step at a time.

Broadcasting 100

Broadcasting Blogger Internet Marketing Business Blogging 100

Writing on the Web

JANUARY 29, 2014

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier.

Social Media 100

Social Media Promotion Media Tips 100

Webbiquity

OCTOBER 11, 2022

Alternatively, you can hire an SEO manager or SEO services consultant who can work on your site regularly, allowing you to update your website for greater visibility and attract more clients to purchase your product or service. Success depends on getting the combination of backlinks, on-page SEO , and technical factors right.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Writing on the Web

JANUARY 31, 2014

src="[link] width="300" height="225" title="Write an Expert Ebook: How Are a Book and a Speech Alike?" /> If you want to write an expert ebook , here’s another way to make it simple and easy. Many of the executive coaches and consultants I work with are great speakers. I’d love to hear from you.

Case Study 100

Case Study Case Studies Conference Template 100

Webbiquity

AUGUST 26, 2021

This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool. Whereas someone who has visited your website and perused several pages might be ready to book a consultation with you.

Landing Pages 267

Landing Pages Paid Content Tips Paid Search Agency 267

Launch Marketing

DECEMBER 6, 2023

eBook: B2B Marketing in a Downturn This year included economic ups and downs and in those uncertain economic times, it is essential for organizations to double down on the efforts that help keep the business going. We hope this content will help you make 2024 your best year yet.

Resources 136

Resources B2B Marketing Planning B2B 136

Marketing Insider Group

JANUARY 12, 2021

If a new lead downloads an awareness stage eBook, they are still in the early stages, figuring out what they need. It doesn’t make sense for the thank-you page to ask them to book a demo or consultation immediately. Instead, offer them more great content that’s on the same topic as the eBook. They aren’t ready.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Writing on the Web

FEBRUARY 12, 2014

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. You’re in luck, because there are quite a few resources on the Web that you can consult.

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Madison Logic

AUGUST 20, 2019

Forrester Consulting Total Economic Impact Study Commissioned by Madison Logic. The Total Economic Impact of Madison Logic (ML). Download the commissioned study to find out everything Forrester found about the total impact of running ABM on the ML Platform.

Forrester 52

Forrester Consulting Studies Account Based Marketing 52

Marketing Insider Group

FEBRUARY 14, 2023

XYZ is back in-stock for a limited time only Free Ebook inside! Emails like this need to offer something of value and often include useful information like important documents, ebooks, newsletters, etc. Include that discount code, a link to the product you’re highlighting, the ebook to download or the blog page to read.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Design 223

Design Trends Paid Search Agency Lead Scoring 223

The Point

FEBRUARY 28, 2023

The sales team may want demo requests but the best option may be a content asset (say, an ebook) that appeals to someone with the problem that your solution can solve. To learn how we work with channel partners looking to maximize their use of MDF funds, contact us to schedule a free consultation with our BD team. Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

The Point

DECEMBER 6, 2022

* People (in-house or outsourced, salaries or agency fees) * Content (Webinars, ebooks, video) * Technology & infrastructure. In this tech-driven era, consultant Dave Kellogg suggests a more modern 45/45/10 people/programs/infrastructure split or even 40/40/20.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

Marketing Insider Group

MAY 3, 2021

From eBooks to video to social media posts, you are creating a narrative. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). Make Your Audience the Star. We can help.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Launch Marketing

JUNE 8, 2022

How Long Should Articles, eBooks and White Papers Be? Pieces such as articles, eBooks and white papers tend to have greater character limits than short-form content. eBooks: eBooks incorporate valuable information and visual elements. eBooks should be around 1,800 to 2,500 words.

Content Marketing 127

Content Marketing Paper Content SEO 127

Contently

DECEMBER 13, 2022

It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Creating a user experience that nudges them through the buyer’s journey is important.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Launch Marketing

MARCH 9, 2022

Download the B2B Content Marketing eBook to learn how to use content to create exceptional customer experiences. It could be a link to schedule a demo, request a consultation or learn more. Requested a Consultation or to Learn More About Products/Services Confirm that your team received their information.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Marketing Insider Group

OCTOBER 11, 2023

For example, if “Content Marketing” is your hub, spokes might include: Blog posts SEO Content strategy Whitepapers and eBooks Each spoke should provide a deeper dive into specific areas related to your main topic. Identifying Subtopics (The Spokes) Once you have your main topic, it’s time to think about related subtopics.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

DivvyHQ

AUGUST 23, 2017

That’s why we tapped 12 leading content pros in our latest eBook, The Future-Proof Guide to Content Marketing Strategy , to help marketers like you go from hectic to ahead of the curve. To get the full scoop, you can download the eBook here. Senior Marketing Consultant, Relentless Pursuit. robert_rose Click To Tweet. Pam Didner.

Marketing Strategy 42

Marketing Strategy Marketing & Strategy Content Marketing Planning 42

NuSpark Consulting

FEBRUARY 25, 2012

Introducing my brand new eBook on content marketing, called The 38 “Let’s Do It” Content Marketing Templates for Lead Generation-The Workbook. The eBook is filled with 38 templates and checklists to get your content marketing plan optimized properly. Download the Content Marketing Template eBook Here!

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Marketing Insider Group

MAY 15, 2023

This includes blog posts , eBooks, whitepapers, webinars, and more. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more! This means that experimenting and researching each channel is essential to determine which resonate best with your audience. Content Marketing.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Launch Marketing

OCTOBER 18, 2023

Gated content, such as eBooks, guides and white papers, drives leads while ungated, such as blogs, articles and videos, drive traffic. A content calendar should include: Type of content (blog, article, eBook, etc.) Request a free marketing consultation or contact us today to get started! Think gated and ungated assets.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

NuSpark Consulting

JUNE 2, 2012

That’s why my latest eBook, Convert! I’ve written other ebooks on content strategy, therefore I briefly summarize what kinds of content contribute best to conversion rate optimization. This is the only ebook of its kind that attempts to address all components of conversion rate optimization, as explained by a sales team.

Conversion Rate 100

Conversion Rate Landing Pages Paid Content Conversion 100

NuSpark Consulting

JUNE 2, 2012

That’s why my latest eBook, Convert! I’ve written other ebooks on content strategy, therefore I briefly summarize what kinds of content contribute best to conversion rate optimization. This is the only ebook of its kind that attempts to address all components of conversion rate optimization, as explained by a sales team.

Conversion Rate 100

Conversion Rate Landing Pages Paid Content Conversion 100

Launch Marketing

MARCH 13, 2024

Download our free Strategic Guide to Developing B2B Messaging That Matters eBook to get key insights into creating more relevant and memorable messaging! Contact us today or request a free marketing consultation. These insights help you focus on certain components in your product messaging that differentiate it from competitors.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Launch Marketing

MARCH 6, 2024

Download our free B2B Content Marketing Strategies eBook. Request a free marketing consultation or contact us today! Looking to up-level your content marketing and drive more leads? Need a content marketing strategy designed to meet and exceed your lead generation goals?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Marketing Insider Group

NOVEMBER 17, 2020

Types of content (blogs, eBooks, webinars, video, etc.) Set up a quick consultation , and I’ll send you a free PDF version of my books. In general, the most successful ones have these attributes: Specific definition of goals and the KPIs (key performance indicators) you’ll rely on to measure effectiveness. And we can help!

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Launch Marketing

DECEMBER 8, 2021

We hope these blogs, articles and eBooks will help you make 2022 your best year yet. eBook: Essential Marketing: Crafting Standout B2B Buyer Personas. Some of the topics covered in this eBook are: The importance of creating buyer personas and why they matter for marketing efforts. Research techniques to obtain key information.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

FMG Suite

MAY 3, 2021

To help financial advisors leverage this opportunity, FMG Suite has created a free ebook with 5 new marketing strategies created from the SEC advertising rule change. Consult with your broker-dealer before implementing any new marketing strategies. Leveraging New Marketing Opportunities.

Rules 98

Rules Advertisements Advertising Ad brokers 98

ClickZ

APRIL 21, 2021

I was a keynote speaker without a stage, a consultant irrelevant to clients in a deep crisis, a college educator without students, a popular author with an unbelievable 90 percent drop in book sales when the virus hit in March. Whether I blog, speak, or consult, I am a teacher. What was my place in this new world?

Personalization 122

Personalization Brand Identity Branding Consulting 122