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Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Guest post by Kylie Ora Lobel.

Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

Trending Sources

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

Social media strategy leaders: Sarah Nilson

Biznology

I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. I sit on the Enterprise Digital Team at QuintilesIMS, which is responsible for all company-wide digital properties.

A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter.

Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

B2B Lead Generation Blog

Establish monthly newsletters. The newsletters focus on helping them take their careers to the next level. Newsletters include articles on how to interview candidates, check references and general management tips. Related Resources: MarketingSherpa Careers Newsletter.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce.

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. In this article, I explain the process for creating a content strategy that drives traffic in detail. You get organic traffic.

How To Make a B2B Company “Sexy” with Social Media [Infographic]

Crimson Marketing

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Why should B2B companies invest in social media? 55% of companies invest to increase trust. 85% Twitter.

Copywriting Lessons From Companies Doing It Right

Hubspot

Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content.

"They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter

Hubspot

You probably don''t think of wildly successful email newsletters. Well, prepare to have your preconceived notions thrown out of the window: BuzzFeed has email newsletters -- and they''re more successful now than ever. Q: Why does BuzzFeed do email newsletters?

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. Company Assessment: What do you think of our website redesign? “If you write great content, people will find it.”

10 Ways to Generate More Leads from Your Business Blog

The Point

It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search.

How to REALLY Increase B2B Blog Traffic

delicious b2bmarketing

You also need traffic. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Explode Your B2B Blog Traffic Our blog had been averaging about 150 visitors per week since June.

Proven Tactics to Increase Blog Traffic

The Effective Marketer

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Your Checklist for Increasing Blog Traffic. Content Marketing productivity Blogging seomoz tactics traffic

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? It’s not a whole lot better on Twitter or LinkedIn. Once again, the statistics vary widely from industry to industry, and company to company.

Getting Started With Content Marketing: 9 Takeaways From One Company's Experience

Hubspot

Or, perhaps the whole set of data we were using -- traffic to the guest post and traffic to the blog on site, along with the conversion ratio -- is not statistically significant. The referral traffic from the larger site didn’t do a thing.

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How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

To show you just how effective inbound can be, we''ve identified some companies that are crushing it against larger competitors. So grab your pom-poms and get ready to cheer on some underdog companies dominating giant competitors with inbound marketing. Rocky Balboa.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. The primary measurement of social media success is increased website traffic.

3 Highlights From the ‘Conversion’ Twitter Chat

Modern Marketing

by Eloqua | Tweet this Our third #Eloquestions Twitter chat saw Arpine Babloyan, Sr. For our fourth #Eloquestions Twitter chat, Arpine handed the baton to fellow Topliner big-gun Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. dann-montgomery asked Arpine for tips on promoting content on Twitter without sounding spammy. Nearly all our Twitter chatters asked questions about conversion on social media.

Earned Media: What It Is & Why You Want More of It

Act-On

This is the content that’s all yours – your website, blog posts, whitepapers, eBooks, e-newsletters, videos, podcasts, and all the content on your social media channels. You’re probably already doing this on your LinkedIn, Twitter, and Facebook channels.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example).

Ask a Content Guy: How Do I Scale My Content Marketing Program?

Contently

Unfortunately, figuring out how to scale your content efforts is a much more measured activity, especially when your VP of finance doesn’t see how a hoverboard and 17 GoPros will help the company sell more software. The content published in previous months attracts long-tail traffic.

Take Your Web Traffic Into Your Own Hands

Marketri

Content Marketing: Create valuable sharable content, such as Webinars, videos and newsletters. Blogging: Although blogging is one component of content marketing, it’s so integral to growing Web traffic that I think it warrants its own separate point.

7 Epic Uses of Twitter's New Embeddable Tweets Feature

Hubspot

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. How to Embed a Tweet Using The New Twitter Web Design.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. So how can companies most successfully use LinkedIn to generate more leads and sales?

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

Newsletters. Truly “social” content will go beyond those basics, and also be: • Optimized: content is more likely to be found and spread if it contains the words and phrases your buyers are using, rather than jargon or internal company terminology. But unless you sell pet supplies, the value of drawing that traffic to your site will be virtually zilch. Follow them on Twitter.

34 Awesome Twitter Ideas for Engaging Your Prospects

Hubspot

Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. But how can you keep the relationship with your Twitter followers fresh? Check your @ replies regularly with a Twitter client.

48 Ways to Measure Social Media Success

Webbiquity

Overall traffic. Traffic quality (e.g. Search traffic. Social media/network-referred traffic. Other key sources of traffic (e.g., company website, newsletters, syndication sites). Six Twitter Metrics. Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). Number of company followers. Page views (of LinkedIn company overview).

What is Social Media Marketing?

Biznology

I have been putting together my company’s capabilities deck and have really had to think about this very carefully. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.”

Twitter Strategy, Promoting Events with Visuals + Podcasting Tips!

Writtent

The CEO’s Guide to Listening on Twitter. HubSpot’s CEO Brian Halligan shares his experience on how to use Twitter for getting readers’ and customers’ feedback and comments. And what are you ideas about how to create custom podcasts or listen on Twitter?

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. Only newsletters and webinars were rated similarly.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications.

Are you a social media forager?

Biznology

If your company has a sales force or a business development department, you probably should evolve past foraging. When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager.

New York Times: all’s fair in love and marketing

Biznology

There’s a real opportunity to turn a scoop into a narrative: … package was well-executed and memorable, but some of our more digitally focused competitors got more traffic from the story than we did. Every content-marketer knows when traffic is best.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

In… Read more… Doug Kessler | May 6th, 2009 | no comments April 2009 ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′ We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet Company in the UK 2009‘ award. Now we’re experimenting with … Read more… Doug Kessler | May 26th, 2008 | 3 comments New Velocity B2B Marketing Newsletter Available!

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Fulfill your resolution to blog in 11 steps

Biznology

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Quite possible a Facebook, Twitter, and Google+ professional brand profile page.

Need More B2B Sales Leads? Ignore This Research

Webbiquity

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. That information may be third-party links, but may also be hosted on the company’s website or blog.

SharpSpring Onboarding Part 4: Tracking Your Performance

Sharpspring

Your Onboarding Specialist will show you how to attach a UTM code to the end of your URLS, so you can: Understand which campaigns are driving the most traffic. Emails: Newsletters, blog updates, promotions. Company Blog