Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers. Think about your media choices and layer creative strategy with targeting.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Liveintent

DECEMBER 8, 2020

“That suggested to us that customers were not, in aggregate, in a place where they really wanted to be engaging with us,” said Kate Huyett, CMO of Bombas. It’s like you have a large-scale focus group of your best possible customers. So the sock and apparel brand reduced the frequency of their messages.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Heinz Marketing

APRIL 8, 2022

Often, it’s better to capture the power of a small but focused group to tackle specific problems. Our President here at Heinz Marketing, Matt Heinz, co-moderates a weekly community session for CMOs – CMO Coffee Talk.

Communities 105

Communities B2B CMO Paid Search Agency 105

Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. It is no longer a world of focus groups and market research teams. 6) Be a Strong Leader.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. That’s empathetic listening.

Paid Search Agency 173

Paid Search Agency B2B Sales Marketing & Strategy CMO 173

Contently

JULY 12, 2017

I often think of something that Alicia Hatch (the CMO of Deloitte) said when I joined her on stage at the Collision Conference this year: The thing I’ve noticed the most when I talk to CMOs is that they have all the technology to make this happen. It’s not the easiest task. But they’re worth the investment.

Top of Funnel 154

Top of Funnel Peer-to-peer Content CMO 154

Content Standard

APRIL 2, 2019

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. In focus groups, interviews, or surveys, you can learn about the specific touch points they use to discover brands and make purchases. Image attribution: Omar Lopez.

Research 105

Research Content Marketing Paid Search Agency Content 105

Outgrow

NOVEMBER 8, 2022

What it means to be a ‘full stack’ CMO. How the CMO job relates activities to revenue effect and is revenue accountable. About our guest: Maya Moufarek is a Growth CMO Consultant at Marketing Cube. And for this month, we’re going to be interviewing Maya Moufarek, who is the growth CMO consultant at Marketing Cube.

Work Management 52

Work Management Enterprise Management Optimization Marketing Management 52

Content Standard

JANUARY 25, 2018

Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7 Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one. Social can help identify target audiences and user behavior. Breaking Down Silos.

Social Media 79

Social Media Social Marketing Work Management Marketing Management 79

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Markempa

AUGUST 12, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Biznology

OCTOBER 1, 2015

We have to collect all the actual data we have on our customers as the place to start–surveys, focus groups, social listening, sales calls, call center logs, emails–and synthesize enough of it into the insights we need to make decisions. Those stories are valuable for getting us motivated–and often they are riveting.

Clickthrough 80

Clickthrough Differentiation CMO Paid Search Agency 80

ERDM

JULY 24, 2017

CMO, Linda Boff, “Over the last few years the company changed its way of doing business at every level. The company uses this insight group to test copy, print ad concepts, promotional offerings, product claims, model photography, and branding and new product ideas. This according to General Electric Co.

BtoB 40

BtoB Branding Brand Identity Focus Group 40

Vision6

NOVEMBER 12, 2020

One-on-ones with customers Focus groups. So we called in our lead generation expert and Vision6 CMO, Jessica Pantalleresco who delved into a more realistic approach to chasing the unicorn. We are all too close to our brands to truly orient ourselves to the needs of the market. So how to get there?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Related posts: Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Is Sentiment Making Brands Stupid?

Branding 100

Branding Brand Identity Analysis CMO 100

Marketing Insider Group

APRIL 21, 2011

A recent survey of 175 CMOs by Bazaarvoice and the CMO Club tells us that 74% of CMOs will tie their social media activities to quantifiable ROI in 2011. They identify marketing’s long-term view vs. sales’ short-term view as the main reason for this disconnect. The answer is social media. Develop a crisis plan.

PR 100

PR Social Media Social Marketing Planning 100

Adobe Experience Cloud Blog

MARCH 16, 2015

Matt began by saying that social media is essentially the largest focus group you have access to today. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance. That is what the presenters set out to discuss. It can give you incredible insight into your customers’ likes and dislikes.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Convince & Convert

OCTOBER 12, 2010

Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp. And you can be sure the CMO wants no part of that. You are the CMO.

Social Media 125

Social Media ROI Media Marketing Budget 125

Content Standard

MAY 16, 2018

With artificial empathy, we can begin to get the benefits of in-person focus groups with less cumbersome overhead and greater geographic and cultural reach. You may mark “somewhat agree” in a survey, but if you gave that same feedback with an annoyed tone in your voice, you actually mean something quite different.

Marketing AI 67

Marketing AI Paid Search Agency Impressions Interactive Marketing 67

ClearVoice

FEBRUARY 18, 2020

We touched on the idea of focus groups , but maybe you can also create purchase groups while you’re at it. In all of their copy, “We target couples in a relationship, who are looking to get engaged — typically in their mid-20s and 30s,” Johanna Tzur , CMO of JamesAllen.com explained.

Tips 59

Tips Class Press Paid Search Agency 59

Stevens & Tate

OCTOBER 1, 2019

Female CMOs are being hired in record numbers, report says. In the first two quarters of 2019, 48% of CMO appointments went to women, according to a report from Russell Reynolds. Allowing ads to run for the longer timeframe allows companies to find out which viewers are more likely to watch the full ad without skipping.

Cost Per Thousand 40

Cost Per Thousand Trends CPM CPC 40

Content Standard

APRIL 9, 2018

I would be remiss not to leave you with a cautionary tale before you consider running off to pitch a personal project or labor-of-love screenplay to your CMO as your brand’s next big project. While some brands are doing incredible work with brand entertainment, others have struggled. Test Your Audience First.

Branding 88

Branding Brand Identity Top of Funnel Content Marketing 88

Content Standard

FEBRUARY 15, 2019

It’s also worth doing (a) focus group and workshops with various internal stakeholders to get their input.” Skyword360 technology enables marketers to put together a unified content strategy and ensure everyone, from the CMO to content creators, understands and follows it. Learn more here.

Buyer Personas 67

Buyer Personas Branding Brand Identity Work Management 67

Tony Zambito

OCTOBER 26, 2015

This enables companies to gain deep insights that cannot be attained through surveys, focus groups, or through the use of telephone-based win/loss analysis. Ethnographic research uses techniques, which allows businesses to have conversations with and observe people in their cultural, as well as, natural environments.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

JANUARY 29, 2017

Relying on a status quo of traditional means such as focus groups, win/loss oriented interviews, surveys, and buyer interviews that are grounded in conventional yet outdated sales and product marketing concepts. This applies to buyer persona development today.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Sprout Social

JULY 6, 2023

As Jamie Gilpin, Sprout’s CMO, explained at a recent LinkedIn Roundtable event , “If you don’t know your organization’s most important business priorities or objectives, how can you deliver results that matter to leaders?” Find out what keeps your CMO up at night. To ask the right questions, the social team needs a seat at the table.

Social Media 132

Social Media Media Ideal Customer Profiles Analytics 132

Contently

MAY 28, 2021

It’s a romance that dates back to the second grade, when I decided to test 10 different dog shampoos on a focus group of mutts, grading them across a rubric of smell, length of effectiveness, and, of course, fluffiness. Opportunity #2: Getting buy-in from your CMO. I’ve always loved original research.

Research 131

Research Paid Search Agency Content Marketing Content 131

Single Grain

JUNE 3, 2021

Difference Between Marketing Manager, Marketing Director and CMO. The CMO's (Chief Marketing Officer) main role is to create the brand's overall marketing vision in order to grow the company and increase revenue. If the company doesn't have a CMO, the marketing director will report to the CEO. the marketing director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. A study by CMO Council revealed as many as 85% of consumers prefer interacting with brands through a mix of digital and physical channels. More importantly, listening shows customers you value their opinions. So, listen actively. Then, act on the feedback.

Marketing AI 132

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 132

Hubspot

APRIL 13, 2021

For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. A buyer persona is the final person who will ultimately purchase your product or service, but in many cases, you'll want to market to anyone who can influence the final buyer.

Paid Content 91

Paid Content Ideal Customer Profiles Profiling Examples 91

chiefmartech

SEPTEMBER 26, 2017

He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. Old-school focus groups and surveys are ineffective. One Forrester analyst claims that publishers who remove middlemen can increase CPM from $1 to $5. billion in fraud last year. Advertising.

Paid Search Agency 105

Paid Search Agency Classified Ads Budget Programs Ad Exchange 105

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Kapost

MARCH 6, 2017

Being able to deliver content that is personally relevant to each persona, and the individual—the CMO, the Director of Product Marketer, whomever— will signal to the cognitive sides of ourselves that we want to learn more. Put together focus groups, surveys, and user interviews to discover valuable information about your target audience.

Planning 75

Planning Marketing Plans B2B Marketing B2B Thought Leadership 75

Hubspot

JULY 2, 2020

Arriving on this dollar amount requires consideration of multiple pricing strategies, analysis of similarly priced products in your market, and insights from consumers through surveys and focus groups. In the marketing mix, place refers to where your product or service will be sold. Mix It All Together.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Contently

NOVEMBER 10, 2017

As Spotify CMO Seth Farbman says in Josh Steimle’s excellent book Chief Marketing Officers at Work , “What we’re seeing when you release people from even small bits of anxiety or potential for regret or remorse is this explosion of this sense of freedom, and that freedom leads to a sense of empowerment, joy, and curiosity.”

Paid Search Agency 163

Paid Search Agency Work Management Marketing Management Advertising Agencies 163

The ABM Agency

MARCH 28, 2023

Partner with Experienced Agencies or Consultants As a director of marketing or CMO at a large B2B SaaS organization, you understand the importance of an effective account based marketing (ABM) strategy. You can use surveys or focus groups to gain further insight into the motivations behind their purchasing decisions.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52