Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Adobe Experience Cloud Blog

MARCH 16, 2015

Created buyer personas and journeys. Created messaging that supported the unique buyer journey for both their B2B and B2C business. Matt began by saying that social media is essentially the largest focus group you have access to today. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Tony Zambito

OCTOBER 26, 2015

This enables companies to gain deep insights that cannot be attained through surveys, focus groups, or through the use of telephone-based win/loss analysis. Ethnographic research uses techniques, which allows businesses to have conversations with and observe people in their cultural, as well as, natural environments.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

JANUARY 29, 2017

Relying on a status quo of traditional means such as focus groups, win/loss oriented interviews, surveys, and buyer interviews that are grounded in conventional yet outdated sales and product marketing concepts. This applies to buyer persona development today.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Single Grain

JUNE 3, 2021

Therefore, companies are adopting an omnichannel marketing strategy that offers a combination of online and offline channels of marketing to reach a larger group of potential customers at different stages of the buyer journey. Difference Between Marketing Manager, Marketing Director and CMO. the marketing director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

The ABM Agency

MARCH 28, 2023

Partner with Experienced Agencies or Consultants As a director of marketing or CMO at a large B2B SaaS organization, you understand the importance of an effective account based marketing (ABM) strategy. You can use surveys or focus groups to gain further insight into the motivations behind their purchasing decisions.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Contently

NOVEMBER 10, 2017

As Spotify CMO Seth Farbman says in Josh Steimle’s excellent book Chief Marketing Officers at Work , “What we’re seeing when you release people from even small bits of anxiety or potential for regret or remorse is this explosion of this sense of freedom, and that freedom leads to a sense of empowerment, joy, and curiosity.”

Paid Search Agency 150

Paid Search Agency Work Management Marketing Management Advertising Agencies 150