How Size Matters in the Social Media ROI Debate
Convince & Convert
OCTOBER 12, 2010
The ROI – while still imprecise – is at its core at least – numerical. How much of advertising ROI is art rather than science is a matter for debate, but there’s enough vaguely convincing science in play to reassure executives. And you can be sure the CMO wants no part of that. You are the CMO.
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