article thumbnail

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

Matt began by saying that social media is essentially the largest focus group you have access to today. Purchase Intent : Lead Identification. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance. That is what the presenters set out to discuss. Evaluation : Search.