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Landing Page Best Practices You Should Still Test For Yourself

Hubspot

Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself. And if you don''t know how to run A/B tests on your landing pages, you can click here to learn how.). A/B testing Landing Pages

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How to Improve Your Email Clickthrough Rate [Video]

Hubspot

Hi, I’m Bryan with HubSpot. And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers. Just like personalizing subject lines can increase your open rates, personalizing the email itself could increase your clickthrough rates.

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5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor's information. Once the visitor fills out and submits the form, they are then led to a thank-you page.

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9 Real-Life Conversion Rate Optimization Tests to Try Yourself

Hubspot

Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. Here''s an example of the slide-in: To test this out, we added slide-in CTAs to 10 of HubSpot''s highest-trafficked blog posts. Conversion rate (CVR) - What percentage of those visitors who clicked ultimately converted on the landing page form?

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Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Businesses in 56 different countries around the world are now using HubSpot to create smarter marketing campaigns. Are you excited for HubSpot's new European headquarters in Dublin

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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. Improve clickthrough rate. With these two core challenges in mind, we landed on was a twice-weekly newsletter series made up of four goal-oriented editions: Get Inspired. 2) New subscribers receive a welcome email once they sign up with a link to a subscription preferences page. ↓.

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The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot Marketing

These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. Head over to the HubSpot Academy to learn how to add lead flows to your blog posts.

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How to Audit Your Website for Improved SEO and Conversions

Hubspot Marketing

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Do we have a simple yet intuitive website design and page layout? Are there excessive page sizes and/or long page load and server response times?

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The Truth About Lead Generation: Busting 5 Common Conversion Myths

Hubspot

1) Creating unique landing pages is a waste of time. Creating unique landing pages (i.e. creating a new landing page with a distinct URL for each and every one of your gated ebooks, webinars, etc.) Without landing pages, you’ll have a much harder time converting your website visitors into leads. According to our 2013 survey , companies with 30+ landing pages generated 7 times more leads than companies with 1 to 5 landing pages.

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The Definition of Quality Score [In Under 100 Words]

Hubspot

Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.

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10 Things Every Email Marketer Can Relate To

Webbiquity

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. But remember, when you let people opt into your emails ( through forms on landing pages , for example), you’re less likely to run into this issue, since they voluntarily signed up to receive updates from you. By Niti Shah.

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How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. As you optimize your web pages and emails, you might find there are a number of variables you want to test.

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Google Ads: The Definitive Guide (2018 Update)

SendX

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. It takes the following things into account: Clickthrough Rate (CTR). Landing page quality. Now, I totally understand that you can’t directly control your account history right now, but you can sure as heck control the CTR, Keyword Relevance, Landing Page and the Ad Text! Now search for “hubspot”.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! What is your average landing page conversion rate?

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The 13 Best Email Template Builders for Any Budget

Hubspot

HubSpot. HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). In fact, so many businesses are using ads that organic results often don’t even start until you’re further down the page. This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. This value determines the position of an ad on a search engine results page.

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The Comprehensive Guide to Impression Shares

Hubspot

Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. And, with a more prominent position on a search results page, your ad is likely to gain more impressions over time.

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Your Email Testing Playbook for 2020 (& the Tools You'll Need)

Hubspot

Analyze the landing page you'll be linking to. Think of it in the context of driving that particular action, which means optimizing where the action takes place: the landing page. Ellie Mirman,' 'HubSpot,' or 'Ellie Mirman, HubSpot'). HubSpot Webinars)'.

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How Do You Make the Most of Web Ads? [Marketing Cast]

Hubspot

Check out the video below to hear his advice: Ad Copy & Graphic Lead to High Clickthroughs. All this effort is made in order to draw lots of clickthroughs. Landing Pages Lead to High Conversions. Many ads direct people to ineffective places like a company's home page. If you click on an ad for an umbrella, for instance, you don't want to arrive at a generic page that makes you do more work to find the umbrella you want. Connect with HubSpot

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7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)

Hubspot

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates. This metric is known as your email clickthrough rate, and you should be able to get it right in your email tool.

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The Essential Marketing & Sales Metrics Your Team Should Track

Hubspot

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. Clickthrough rate (CTR) is calculated by taking the number of clicks per email, and dividing it by the number of emails that were delivered. Their role is to optimize landing pages, emails, blog posts, and webpages to drive more conversions.

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16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Check out HubSpot’s free email marketing tool and start creating your own campaigns. Take a look at the email below, and the landing page that follows.

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5 Buyer Persona Statistics You Need to Know in 2021

Business Brainz

Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails. Doing so will redirect them to a specific address, perhaps a landing page, depending upon what kind of lead you’re targeting.

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5 Buyer Persona Statistics You Need to Know in 2021

Business Brainz

Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails . Doing so will redirect them to a specific address, perhaps a landing page, depending upon what kind of lead you’re targeting.

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The Ultimate Guide to Email Marketing

Hubspot Marketing

Source: HubSpot. Your form should be branded, stand out from the page, and entice people to sign up. Double check that the form works as intended, the thank you page is live, and your offer is delivered as promised. Clickthrough Rate (CTR). Clickthrough Rate.

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Google's AMP: A Marketer's Guide to Accelerated Mobile Pages

Hubspot

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices. AMP enables content to load near-instantaneously by removing JavaScript from the page.

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. Think about the folks who are landing on your website for the very first time. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs. Use them to create CTAs that lead to a landing page form.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. As you optimize your web pages and emails, you might find there are a number of variables you want to test.

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The Complete Guide to Lifecycle Marketing

Hubspot

Some engagement strategies include: Design engaging landing pages that are simple to navigate. Save time with HubSpot's Marketing Automation Software. Set up easy-to-use support options like live chat, messaging, FAQ pages, or troubleshooting forums.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. HubSpot's Principal Marketing Manager of Optimization, Pamela Vaughan , did some extensive research into HubSpot’s seemingly-underperforming content, and what she found was really interesting.

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450+ Free Stock Photos to Use in Your Marketing [Free Downloads]

Hubspot

Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. 2) On Your Landing Pages. Everyone knows "a picture is worth a thousand words" -- and this particularly rings true for landing pages. With a little bit of customization help , you can use stock photos to kick your landing page conversion rate up a notch.

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How to Convert Casual Blog Visitors Into Dedicated Subscribers

Hubspot

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Step 2: Create a Blog Subscription Landing Page. A landing page ! Create a blog subscription landing page to convert those blog discoverers into dedicated blog subscribers. Tip: Optimize Your Landing Page.

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6 Signs Your Email Newsletter is Failing (and How You Can Fix It)

Hubspot

Consider new, frictionless ways for people to sign up for your blog -- maybe as a widget in your blog sidebar or as a check mark on a landing page. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 3) Your overall clickthrough rates are dismal. Are your email newsletter clickthrough rates consistently hovering below 4.3%?

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

There are three main opportunities to generate leads from your blog's homepage -- using top and/or bottom banner call-to-action (CTAs), sidebar CTAs, or through links to landing pages in your top nav, sidebar, or footer. Use your landing page analytics to determine which of your top-performing offers have the best mass appeal and popularity, and feature CTAs for those offers on your blog's homepage. Choose bold background colors that pop out from the rest of your page.

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A Handy Guide to Optimizing Your Social Media Channels

Hubspot

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links). During that time, make sure to keep an eye on your key social metrics (Likes, shares, clickthrough rates, leads generated, etc.).

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How Effective Conversion Paths Work [Cartoon]

Hubspot

Step 2: The Clickthrough Is the Cage. As a marketer, you’ve got initial interest -- a prospect is en route to your landing page. Step 3: The Landing Page Is the Capture & Tagging. As a marketer “hunting” new conversions, you’ll want to position your landing page copy and form fields to be contextually aligned with the website visitor that is now one step away from becoming a lead. Step 4: The Thank You Page Is the Release and Track.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot Marketing

In-display YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. YouTube Search: Your video ad will appear in results for searches and will appear on the YouTube home page, channel pages, and video pages.

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How Smart Marketers Are Sabotaging Their Calls-to-Action

Hubspot

CTA confusion is a real thing, which is why it''s common to preach only using one primary CTA per page. Instead of worrying about the quantity of primary CTAs on your page, think about the quantity of primary CTAs on your page that help you meet the goal of that CTA. If you''ve started to see a disappointing leveling off of your CTA clickthrough rates (not submission rates, mind you), it could be due to design overexposure. It''s not "jumping off the page" anymore.

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9 Core Components of an Inbound Marketing Campaign

Strategic-IC

Landing Pages. Landing pages are your prospect’s gateway to your more in-depth content (such as eBooks or webinars) - and your opportunity to turn visitors into leads. Good CTAs should: Relate to the topic of the page they are placed on. On landing pages for example, you’ll want a clear ‘Download Now’ CTA immediately visible above the fold. Use clear, actionable text to encourage clickthrough.

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Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing

Hubspot

Thank-you emails, or the automated messages triggered when visitors convert on your landing pages ! So even if he or she clicks away from the thank-you page they're redirected to after completing your conversion form, they can still search their inbox and find the information they need to redeem the offer, such as the ebook's download link, webinar login information, etc. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails.

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