Marketing Insider Group

AUGUST 14, 2024

While the benefits are significant, the costs of subscriptions can add up, so evaluating the return on investment is essential. For smaller businesses or startups with limited budgets, the expense might outweigh the perceived advantages, making it crucial to carefully evaluate the return on investment (ROI).

Paid Content 287

Paid Content Social Media Media Lead Ranking 287

Marketing Insider Group

MARCH 11, 2019

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. But if knowing how to measure content marketing ROI—the method […].

ROI 279

ROI Creativity Content Marketing Content 279

KoMarketing Associates

AUGUST 11, 2021

The research also suggests that the longer marketers utilize social media, the more likely they are to see a return-on-investment. Increased traffic went from 78% to 79%, and generated leads rose from 67% to 69%. Marketplace insight jumped from 49% to 56%.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

JUNE 3, 2021

That being said, more than 70% of respondents said that they were still “not very confident” in their ability to measure return-on-investment, and only 30% said they were “very confident.”. This was followed by search (about 70%) and online and mobile video (nearly 60%).

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

JULY 21, 2021

Nearly 66% claimed that they would also like to improve upon personalization capabilities, and 50% said they want to improve upon the return-on-investment of customer experience programs overall.

Budget Programs 296

Budget Programs Forrester Custom Publishing Marketing & Strategy 296

KoMarketing Associates

FEBRUARY 16, 2021

FourSquare and Advertiser Perceptions conducted the “Location Data in a Marketing Lifecycle” report, and statistics suggest that above all else, marketers are now utilizing location data to identify new consumer markets (73%).

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

KoMarketing Associates

MARCH 2, 2022

SageFrog recently published its “2022 B2B Marketing Mix Report,” and statistics indicated that the majority of B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing. In general, most social media engagement for B2B marketers now comes from Twitter.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

FEBRUARY 9, 2022

This is despite challenges, including personalization at scale toward target accounts (46%), proving return-on-investment/attribution (43%), and sales and marketing alignment (36%). Most marketers (53%) believe that their ABM efforts are at least meeting organizational expectations, despite these obstacles.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

MARCH 8, 2023

Some that topped the list included difficulty understanding emerging trends, leveraging data, and focusing on customer retention and acquisition while demonstrating a return-on-investment.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

MARCH 10, 2021

B2B marketers are working harder than ever to generate a return-on-investment, but new research shows that they are still faced with numerous challenges.

Resources 269

Resources B2B Marketing B2B B2B Sales 269

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

JUNE 2, 2022

SageFrog released its “2022 B2B Marketing Mix Report,” and statistics suggested that most B2B marketers (66%) are now seeing a return-on-investment from their paid social media marketing initiatives. In particular, many are leveraging Twitter for reputation management and brand awareness.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

APRIL 12, 2022

MotionCue recently published its “Video Marketing Statistics: What to Expect in 2022” report, and statistics suggested that most marketers (59%) have seen a positive return-on-investment (ROI) from video marketing , and 58% intend to incorporate videos into their strategies moving forward.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

NOVEMBER 3, 2020

After the pandemic began, 39% of marketers still said the same, suggesting that their investment in content will hold steady throughout the end of 2020. In regards to return-on-investment (ROI), the majority of marketers (41%) stated that content marketing was at the top of the list before the pandemic started.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

Act-On

NOVEMBER 7, 2023

Here’s the thing, we all want a better return on investment from our content marketing. Heck, even tracking ROI from content marketing seems to be an elusive goal, much less getting a positive ROI. If we can get more mileage out of all the expensive content we create, ROI has to go up. It’s a good one, too.

Social Media 242

Social Media Top of Funnel Media Marketing Automation Services 242

KoMarketing Associates

JUNE 28, 2022

As data becomes a larger component of marketing strategies, previous research indicates that more teams are investing in customer data platforms (CDP) to leverage it. Additionally, 96% claimed that they saw a full ROI within 12 months.

Marketing Report 260

Marketing Report Advertising Agencies Statistics Privacy 260

KoMarketing Associates

FEBRUARY 4, 2021

Not all marketers have found success with email as a tactic, but new research suggests that they have discovered a few ways that they can improve their return-on-investment (ROI).

Customer Surveys 51

Customer Surveys Email Marketing Banner Ads Banners 51

KoMarketing Associates

MAY 24, 2023

Some of the challenges marketers expect to face in the near future include leveraging data and focusing on customer acquisition and retention while demonstrating a return-on-investment. Our Senior Director of Digital Marketing, Casie Gillette, recently explored how to make the most of your B2B demand gen budget.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

KoMarketing Associates

AUGUST 2, 2022

As more marketers look to improve upon their content marketing strategies, new research indicates that data and analytics are playing a critical role in how they assess their existing return-on-investment (ROI).

ROI 252

ROI Analytics Content Marketing Marketing & Strategy 252

KoMarketing Associates

JUNE 7, 2022

B2B marketers continue to explore the potential of leveraging social media, and previous research suggests that they are now benefiting from investing their budget in this area. LinkedIn also remains the go-to platform for B2B marketers, with 85% of respondents citing it as their most used social media channel.

Social Media 251

Social Media Facebook Peer-to-peer Social Marketing 251

KoMarketing Associates

OCTOBER 19, 2021

The majority of respondents (56%) stated that they were only “somewhat confident” in their first-party data being able to deliver a strong return-on-investment. Most marketers said that they had only leveraged between 21% and 40% of their first-party data potential.

Newsletter 246

Newsletter Email Marketing Statistics Customer Surveys 246

SendX

OCTOBER 29, 2024

If you have an email marketing list , there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is.

Response Rate 195

Response Rate Marketing & Strategy Email Marketing Positioning 195

Marketing Insider Group

OCTOBER 28, 2024

Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Simply running ads and hoping for results is,unfortunately, no longer a strategy that provides enough value.

Cost Per Click 275

Cost Per Click Cost per Acquisition ROI Optimization 275

KoMarketing Associates

JANUARY 19, 2022

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many.

Marketing Report 243

Marketing Report Marketing Budget Class Privacy 243

KoMarketing Associates

DECEMBER 28, 2021

Most marketers (70%) say that video content has shown a positive return-on-investment. MotionCue published its “Video Marketing Statistics 2021: Navigating Through Change” report, and 78% of marketers said that video helped them get new customers in 2020.

Video Marketing 239

Video Marketing Content Marketing Content Statistics 239

KoMarketing Associates

DECEMBER 1, 2021

As more details begin to highlight marketers’ struggle to leverage data, previous research suggests that B2B marketers, in particular, are also not entirely satisfied with its return-on-investment.

Marketing Management 239

Marketing Management Customer Satisfaction Statistics Class 239

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Digital marketers are now using a wide range of channels to reach their target audience.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

NOVEMBER 9, 2022

Improving content engagement (46%), implementing the right technology for execution (37%), and measuring return-on-investment/attribution (37%) are top challenges for content marketers. Thus far, interactive videos /live streaming content (40%) has been the most difficult for marketers to execute.

Marketing Report 239

Marketing Report Content Marketing Content Marketing & Strategy 239

KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KoMarketing Associates

JULY 28, 2022

This was followed by data centralization/data capabilities (50%) and the ability to measure return-on-investment (50%). When selecting new martech, the majority of marketers (54%) said that integration capabilities/open API has been the most important factor taken into account. Identifying and Resolving Ongoing Martech Issues.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

KoMarketing Associates

NOVEMBER 23, 2022

Measuring return-on-investment (37%), improving content engagement (46%), and implementing the proper technology for execution (37%) remain top challenges for marketers. Interactive videos/live streamed content (40%) has been the most difficult task for marketers to conduct.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. What’s the Scoop on ROI for Email Marketing?

ROI 183

ROI Email Marketing B2B Marketing Marketing Automation Services 183

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel.

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

DECEMBER 22, 2021

Forty-three percent cite their main challenge as proving return-on-investment/attribution, and 36% pointed to a lack of sales and marketing alignment. However, most marketers (46%) say that their top challenge remains tackling personalization at scale toward target accounts.

Account Based Marketing 235

Account Based Marketing ABM Marketing Report Marketing & Strategy 235

KoMarketing Associates

OCTOBER 13, 2021

However, most (42%) said that they do not actively measure the return-on-investment of the content they produce, suggesting there is a wide margin for error. Thirty-nine percent of respondents said that “for the most part,” their content is truly relevant to their customers. Navigating Marketing Content with Defined Strategies.

Demand 234

Demand Content Marketing & Strategy Statistics 234