Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. So social media agencies often feel even more pressure to be able to show ROI to clients. I usually do ROI calculations on a spreadsheet w/that info. SproutChat. — Mallie Rust (@malliefe2o3) March 8, 2017.

Webinar Metrics 53

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 53

Marketing Insider Group

MARCH 28, 2016

The post Marketers Frustrated With Digital Advertising ROI appeared first on Marketing Insider Group. 89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers.

Advertising ROI 100

Advertising ROI ROI Advertisements Advertising 100

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. What’s the Scoop on ROI for Email Marketing?

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Tomorrow People

NOVEMBER 7, 2012

Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind. The old-fashioned ‘push’ methods of marketing are too expensive and easily tuned out by today’s sophisticated digital audience.

Inbound Marketing 120

Inbound Marketing Lead Scoring Lead Ranking High Quality Lead 120

Tomorrow People

NOVEMBER 7, 2012

Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind. The old-fashioned ‘push’ methods of marketing are too expensive and easily tuned out by today’s sophisticated digital audience.

Inbound Marketing 120

Inbound Marketing Lead Scoring Lead Ranking High Quality Lead 120

The ROI Guy

MAY 14, 2019

In this interview with Pat Helmers on the Sales Babble podcast, Tom Pisello reveals the latest research on just how broken b2b buying is, and how sellers have a unique opportunity to jump in and be the heroes. Checkout the podcast here: [link].

Buy 40

Buy ROI B2B Sales B2B 40

SendX

JULY 30, 2023

Email marketing’s remarkable return on investment (ROI) makes it a prerequisite for every successful marketing strategy. No matter the emerging email marketing trends , emails remain one of the most surefire ways to keep new and existing customers engaged, even beating social media. But let the numbers speak for themselves:

Email Marketing 195

Email Marketing Service Examples Marketing & Strategy 195

KoMarketing Associates

APRIL 20, 2021

B2B marketers, in particular, are also struggling to prove themselves and generate a return-on-investment, according to previous research. Budget and resources (64%) are still at the top of the list in terms of obstacles for most B2B marketers as they look to establish a return-on-investment.

Resources 281

Resources CMO Statistics Acquisitions 281

Act-On

NOVEMBER 7, 2023

Here’s the thing, we all want a better return on investment from our content marketing. Heck, even tracking ROI from content marketing seems to be an elusive goal, much less getting a positive ROI. If we can get more mileage out of all the expensive content we create, ROI has to go up. It’s a good one, too.

Social Media 179

Social Media Top of Funnel Media Marketing Automation Services 179

KoMarketing Associates

MARCH 8, 2023

Some that topped the list included difficulty understanding emerging trends, leveraging data, and focusing on customer retention and acquisition while demonstrating a return-on-investment.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

MAY 24, 2023

Some of the challenges marketers expect to face in the near future include leveraging data and focusing on customer acquisition and retention while demonstrating a return-on-investment. Our Senior Director of Digital Marketing, Casie Gillette, recently explored how to make the most of your B2B demand gen budget.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Digital marketers are now using a wide range of channels to reach their target audience.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

NuSpark Consulting

JULY 8, 2023

With the increasing competition and complexity of digital advertising, it has become crucial for businesses to track attribution for their media buys. Attribution tracking allows businesses to understand which marketing channels and campaigns are driving the most value and return on investment (ROI).

Allocation 130

Allocation Efficiency Buy Media 130

KoMarketing Associates

JUNE 14, 2023

This is followed by measuring and proving return-on-investment (40%), delivering quality leads (37%), and producing quality content (36%).­ Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

SendX

AUGUST 5, 2021

Email marketing continues to be among the most powerful channels available, with a return on investment of 42:1 (Source: Litmus). However, nowadays, inboxes are full, saturated with marketing messages and junk mail. This makes it difficult to get seen by your target audience.

Tips 228

Tips Advertising Channels Email Marketing Marketing 228

Envy

APRIL 24, 2024

In this blog, we’ll delve into how you can derive maximum marketing return on investment (ROI) from a measured and customer-focused user acquisition campaign. This, however, is only true when keeping your target audience in mind every step of the way - or funnel.

Acquisitions 62

Acquisitions Campaigns PPC Marketing & Strategy 62

SendX

NOVEMBER 10, 2021

Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI !

Outreach 195

Outreach Campaigns Email Campaigns ROI 195

KoMarketing Associates

APRIL 26, 2023

In 2022, approximately 82% claimed that they adopted new technology and solutions to track their return-on-investment. CallRail released “The 2023 Outlook for Digital Marketing Agencies” report, and data suggested that most digital marketers (80%) now believe it is essential to stay up-to-date on trends and martech.

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

KoMarketing Associates

JUNE 2, 2022

SageFrog released its “2022 B2B Marketing Mix Report,” and statistics suggested that most B2B marketers (66%) are now seeing a return-on-investment from their paid social media marketing initiatives. In particular, many are leveraging Twitter for reputation management and brand awareness.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

NOVEMBER 23, 2022

Measuring return-on-investment (37%), improving content engagement (46%), and implementing the proper technology for execution (37%) remain top challenges for marketers. Interactive videos/live streamed content (40%) has been the most difficult task for marketers to conduct.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel.

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

JUNE 28, 2022

As data becomes a larger component of marketing strategies, previous research indicates that more teams are investing in customer data platforms (CDP) to leverage it. Additionally, 96% claimed that they saw a full ROI within 12 months.

Marketing Report 260

Marketing Report Advertising Agencies Statistics Privacy 260

KoMarketing Associates

JANUARY 18, 2023

Nearly 34% anticipate investing less in Instagram, and 28% will adjust their spend on TikTok. Wavering Confidence in Social Media Marketing ROI. Previous research has suggested that most marketers are at least confident in the return-on-investment (ROI) that social media marketing provides.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

KoMarketing Associates

MARCH 2, 2022

SageFrog recently published its “2022 B2B Marketing Mix Report,” and statistics indicated that the majority of B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing. In general, most social media engagement for B2B marketers now comes from Twitter.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

NOVEMBER 17, 2022

The majority of respondents (39%) claim that their biggest challenge surrounding ABM is proving return-on-investment/attribution, while 38% point to sales and marketing alignment. About 34% are being held challenged by trying to achieve personalization at scale toward target accounts.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

CMSWire

MARCH 7, 2024

Learn how an agile approach to upgrading your website saves time, generates more leads and delivers an impressive return on investment. Continue reading.

Marketing Websites 92

Marketing Websites Impressions Generation Leads 92

KoMarketing Associates

FEBRUARY 9, 2022

This is despite challenges, including personalization at scale toward target accounts (46%), proving return-on-investment/attribution (43%), and sales and marketing alignment (36%). Most marketers (53%) believe that their ABM efforts are at least meeting organizational expectations, despite these obstacles.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

APRIL 12, 2022

MotionCue recently published its “Video Marketing Statistics: What to Expect in 2022” report, and statistics suggested that most marketers (59%) have seen a positive return-on-investment (ROI) from video marketing , and 58% intend to incorporate videos into their strategies moving forward.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

JANUARY 11, 2023

At the time, most respondents (39%) stated that their biggest challenge was proving the return-on-investment/attribution of their ABM strategy. DemandGen conducted its “2022 ABM Benchmark Survey,” and data suggested that the majority of marketers (45%) are still in the early stages of leveraging ABM and testing their plan.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

KoMarketing Associates

JULY 28, 2022

This was followed by data centralization/data capabilities (50%) and the ability to measure return-on-investment (50%). When selecting new martech, the majority of marketers (54%) said that integration capabilities/open API has been the most important factor taken into account. Identifying and Resolving Ongoing Martech Issues.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

KoMarketing Associates

JANUARY 4, 2023

With more marketers exploring the potential of influencer marketing, previous research suggests that they are beginning to see its return-on-investment. Influencer Marketing Begins to Yield Positive Results.

Marketing Report 217

Marketing Report Statistics Marketing Tactics 217

KoMarketing Associates

OCTOBER 12, 2022

This is opposed to just staying with their existing channels with high returns. Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022. This is compared to 23% who said the same about the channel back in 2021.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

JUNE 7, 2022

B2B marketers continue to explore the potential of leveraging social media, and previous research suggests that they are now benefiting from investing their budget in this area. LinkedIn also remains the go-to platform for B2B marketers, with 85% of respondents citing it as their most used social media channel.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251