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99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor

KoMarketing Associates

As CMOs begin to reflect on 2022 to identify potential challenges in 2023, new research indicates that there are several issues at the top of their minds, including return-on-investment (ROI).

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Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling

Mass Analytics

Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling In the previous article of this series, we learned how to measure the contribution of each channel in an MMM project. In this article, we will explore an equally important concept, Return on Investment, and understand how it’s connected with Contribution.


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What Is Return on Investment (ROI)?


What is return on investment (ROI)? Return on investment is a financial metric identifying the benefit expected from a specific expenditure. You can calculate ROI before you invest to determine your potential benefit. What is return on investment? Find out more.

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ROI (Return on Investment)


Return on Investment (ROI) is a metric that measures the profitability of an investment or a series of investments. ROI attempts to directly measure the amount of money made on a particular investment, such as the amount of new customers from an online advertisement.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust.

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How to Increase your Return on Investment Through Marketing Mix Modeling?

Mass Analytics

How to Increase your Return on Investment Through Marketing Mix Modeling ? Do you want to increase your profits and marketing return on investment (MROI) ? Increasing Return On Investment. Marketers today are asking the following question: What media channel are best to invest in? Introduction.

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How to Measure Return on Investment for Social Media Channels


As such, when evaluating return on investment (ROI) for social media , it’s important to look at it from a broader context that measures the more intangible aspects, such as improved customer service, positive change in brand perception, effective crisis communication, enhanced brand recognition, and sales conversions.