Hubspot

APRIL 23, 2018

keyword stuffing, exact match anchor text links, etc.) But first, enter your website into HubSpot's Website Grader -- this will give you a general overview of your website's strengths so you can gauge your focus on each of the assessments that follow in this article. Did this information leave me satisfied? How'd you do?

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? Keyword Targeting: One of Twitter’s major advantages is the ability to target specific keywords and hashtags. If you segment your audience based on their professional information, like role, company, industry, etc.,

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Hubspot

SEPTEMBER 30, 2013

Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you. Yeah, that sucked. For marketers especially, it was a sad, sad day.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. My colleagues Jamee Sheehy , Nick Carney , and I wanted to learn if producing video content would improve traffic to HubSpot Marketing Blog posts and social media channels.

Video Marketing 78

Video Marketing Youtube Social Media Content 78

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. The biggest benefit of AMP is improved user experience : When mobile searchers find the information they're looking for faster, they're less likely to navigate away from a website.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

NOVEMBER 24, 2017

Has the post declined in the rankings for a major keyword? Find the highest-volume keyword the post is ranking in the top five for. Go to Google Trends and enter that keyword. Has the post declined in the rankings for a major keyword? Notice any particularly high-volume keywords you dropped in rank for.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. When you create your next Facebook post, think about how your post could drive clickthroughs. If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. 2) Facebook Likes. 3) Ad Impressions.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

JULY 8, 2020

You can use keywords relevant to your business here for a more targeted approach. On a smaller scale, you can reach new users by searching keywords relevant to your ecommerce business using Twitter’s search function. B2C companies experience higher clickthrough rates on weekends while B2B companies see more success on weekdays.

eCommerce 58

eCommerce Twitter Paid Search Agency Work Management 58

Hubspot

DECEMBER 23, 2019

Researchers suspect it's because "Sign Up" creates concerns that users will need to provide credit card information and "Learn More" suggests more reading, which would be time-consuming. These two sections also provide important information on your video topic to the site's targeting algorithms. Image Source. The reason?

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Hubspot

MARCH 6, 2017

And with new formats and tracking capabilities, you can also use this information to report on its ROI. Keywords are relatively less expensive to target on YouTube than in traditional Google Search: Views cost an average of $0.06 You could link to a landing page, product page, information page, career page. whatever you'd like.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

AUGUST 27, 2015

Lead scoring lets you assign a value (a certain number of points) to each lead based on the professional information they've given you and how they've engaged with your website and brand across the internet. 1) Demographic Information. 2) Company Information. This is valuable information. 4) Email Engagement.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). As we said before, it took us at HubSpot awhile to realize this. Source: Digital Information World ). But then things started to change.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

FEBRUARY 12, 2014

In case you''re unfamiliar with the term, a meta description is the snippet of information below the link of a search result. In short, the better your meta description, the more likely it is you''ll have good clickthrough rates from organic search. If there''s a search keyword in that text, it''ll be bolded. Why is this bad?

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

Hubspot

OCTOBER 24, 2012

The repetitive use of keywords in content, where they unnaturally appear word after word. after word (you know what I'm talking about) -- that’s referred to as keyword stuffing or, more innocently, over-optimization. It’s no longer just about optimizing for on-page SEO (keywords) or off-page SEO ( attracting inbound links ).

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. This information also identifies top performing channels and where budgets are best utilized. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Timing is also a factor in this metric. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? That means keywords are your new best friend. Your future SEO manager should be obsessed with checking and tweaking your keyword strategy. 4) Email Marketer.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 21, 2014

If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. As your company creates more content to generate more awareness, you should see an uptick in your search engine rankings for keywords that are important to you. Look at call-to-action clickthrough rate (CTA CTR).

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

JUNE 1, 2015

Start by typing in a keyword or phrase that relates to your business. This tool will show you the trend in searches for that keyword or phrase. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. Stay away from boring, plain, informational ads that look the same as every other ad out there.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

SEPTEMBER 21, 2015

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. What does your boss want to hear more about?

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

APRIL 6, 2021

For instance, if I'm looking up the keyword "water bottle," this may signal an interest in purchasing one. With Google Ads, you'll have to look at keyword competition and keyword price. You want to rank for "hardware store" in your local area but the cost for that keyword is $20. great for brand and product awareness).

Top of Funnel 93

Top of Funnel Ads Facebook Cost Per Click 93

Hubspot

OCTOBER 19, 2012

For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. While they're a little bit more hidden than your banner CTAs and tend to generate a lower clickthrough rate, they can give your blog a little lead gen boost. Easy as pie! to optimize for the most powerful CTA design.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

SEPTEMBER 9, 2013

Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ?

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Social data is the information you can glean from studying your social media activities. 3) Improve keyword research. A Word on Social Data. 4) Invest resources wisely.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

FEBRUARY 19, 2013

Ideally, you should be working to carry information and context about your leads throughout the different stages of your funnel -- minimizing as many breaks in your marketing chain as possible, and strengthening the impact of your marketing. We saw which keywords drove traffic to our website, and we worked to rank higher for those keywords.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

DECEMBER 17, 2013

and keywords. When writing blog posts, it''s important to use keywords that you want to rank for, especially in your page titles, headlines, and body content. I won''t deny that, and you absolutely should optimize your on-page content for important keywords. 4) Include authorship information. And you know what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

NOVEMBER 1, 2013

So, in order to improve your ad ranking, you needed to do one or both of the following: Raise your keyword bids -- Advertisers who are willing to pay more on a CPC basis have an advantage, but it comes at the expense of quality and relevance. What Are Ad Extensions and Why Are They Important? are sitelinks.

Adwords 28

Adwords Google Ads CPC 28

Hubspot

FEBRUARY 8, 2013

If you're concerned about the cost, you might be pleasantly surprised to learn it's not going to make a big dent in your budget -- this will be far less competitive than other keywords, because there's far less competition driving up the cost-per-click (CPC). Informing Your Keyword and Content Strategy.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. As far as how long SlideShares should be, there isn’t a ton of information out there on the exact length you should make it.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 24, 2013

keyword stuffing, exact match anchor text links, etc.) Did this information leave me satisfied? To audit your content for on-page SEO, conduct a keyword analysis in which you do the following: Consult your analytics to review keyword performance. Which keywords are giving you the biggest gains in traffic and leads?

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

JANUARY 8, 2014

The images are pulled from the author’s Google+ profile, along with some other information, like their name and the number of Google+ followers they have. 3) No Author Profile -- F inally, with the bottom tier, there is no information about the author at all -- it’s just the page title and the URL.

Google 28

Google SERP Ideal Customer Profiles Clickthrough 28

Hubspot

APRIL 3, 2013

With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JANUARY 22, 2016

Facebook introduced i nstant articles , which contain the full article within the Facebook app rather than requiring a clickthrough. Everything from watches to scales, home speakers to lights are now connected to the internet and its never-ending sea of information. I don't use keywords. Let's take a look.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

MAY 3, 2018

Check out HubSpot Academy's free content marketing training resource page. For instance, if your readers are millennials looking to start their own business, you probably don't need to provide them with information about getting started in social media -- most of them already have that down. Step 1: Understand your audience.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

JULY 10, 2019

Email deliverability is covered extensively in HubSpot's free email marketing certification course , so check that out to learn more.). HubSpot customers: Learn how to add a call-to-action button to your emails in HubSpot here , and how to create a form for your landing pages in HubSpot here.). Don't yell at people.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

OCTOBER 31, 2012

As with any marketing initiative, you’re going to want to closely monitor which ad campaigns and keywords are most effective. As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. The ads integrate member activities and information into advertising.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

OCTOBER 29, 2015

You wanted to be the first to present that piece of information to the people in your circle. You can give people the social credibility they want by creating smart, informative videos for them to share. Try using hashtags in your title to ensure you’re getting found with the right keywords.

Video Marketing 28

Video Marketing Tips Planning Advertising Agencies 28