Marketing Insider Group

JANUARY 6, 2025

Encourage readers to subscribe, share, or click through to learn more. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content. Promoting blogs on social media, email campaigns, or partnerships increases their reach.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Content Creator(s).

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

KoMarketing Associates

MARCH 6, 2020

Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%). Sunday and Tuesday had the lowest click-to-open rate (14.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

Optinmonster

JULY 10, 2024

To keep those subscribers engaged, we regularly split test our email campaigns to optimize them for higher open rates, click rates, and conversions. In this guide, I’ll share everything you need to know to get started with email split testing. What Is Email Split Testing?

Email Campaigns 77

Email Campaigns Campaigns Click Rate Open Rate 77

Marketing Insider Group

JULY 22, 2024

The platform then tracks all interactions within this session, from page views to clicks and other events. Additionally, GA4 initiates a new session if the user’s campaign source changes mid-visit. Use these reports to identify which pages or sections of your site have the highest engagement rates.

High Quality Lead 306

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 306

Litmus

DECEMBER 2, 2024

Use this guide to unlock actionable insights from campaign planning through launching your next successful campaign. How do you structure an email marketing campaign? What makes an email marketing campaign successful? Every email campaign you send should have a clear goal.

Email Campaigns 64

Email Campaigns Webinar Metrics Top of Funnel Campaigns 64

SendX

MARCH 6, 2024

Is your email click-through rate (CTR) as good as it should be? Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want.

CTR 394

CTR Advertising Benchmark Email Marketing Click Rate 394

SendX

JUNE 24, 2020

At 82%, email marketing has the highest adoption amongst users of marketing automation suites. [25]. 59% of respondents say marketing emails influence their purchase decisions. [26]. 55% of eCommerce marketers use email marketing software for marketing automation. [27]. Email beats social by 40x for customer acquisition. [37].

Statistics 360

Statistics Email Marketing Open Rate Marketing Automation Services 360

Martech

AUGUST 14, 2024

“The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. First, senders need to provide an easy one-click unsubscribe link in the body of the email message.

Deliverability 117

Deliverability Tactics Email Marketing Work Management 117

SendX

AUGUST 6, 2021

Despite the huge potential for email marketing campaigns, if you’re not optimizing your emails, you’ll run the risk of your marketing messages getting buried under a pile of unread emails, then your project management will also suffer from it. This is especially important in today’s world of crowded email inboxes.

Work Management 335

Work Management Tips Click Rate Marketing Management 335

SendX

NOVEMBER 4, 2020

The return on investment (ROI) of email marketing is unmatched by any other marketing channel. Email marketing generates $42 for every $1 you spend on your email campaign. At the cost of a few dollars per month, email marketing solutions help you build email lists, create newsletters, and analyze your email campaigns.

Work Management 367

Work Management Marketing Management Email Marketing Planning 367

Marketing Insider Group

DECEMBER 20, 2021

Different marketing metrics offer unique insights, and marketers have to be selective about which ones they focus on to determine the success of a campaign. For example, email opens and clicks can show engagement level, while the unsubscribe rate can indicate if audiences find your content interesting and relevant.

Cost per Acquisition 361

Cost per Acquisition Campaigns Lead Ranking Planning 361

KoMarketing Associates

MAY 27, 2020

Previous research has also highlighted that certain days are better than others when it comes to launching email campaigns. Campaign Monitor published its “US Email Marketing Benchmarks (2020: By Day and Industry” guide, and statistics indicated that Tuesday and Thursday have the highest click-through rates (2.6%).

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

SendX

MAY 12, 2020

However, knowing how to craft your email campaign will drastically affect your open rate and your success. Here we listed what we consider to be the ten definitive email newsletter best practices, along with examples and tips to take your email campaigns to the next level. Let’s get started.

Newsletter 332

Newsletter Practices Best Practices Top of Funnel 332

Martech

DECEMBER 2, 2024

Sales funnel analysis: Examine conversion rates at different stages of your sales funnel. Please list three ways to measure marketing incrementality for social media and email campaigns. A/B testing A/B testing involves running two versions of a campaign (A and B) to see which one performs better.

Multi-Touch Attribution 113

Multi-Touch Attribution Marketing Attribution Marketing Analytics Tools Multi-Channel 113

SendX

APRIL 22, 2021

Answering these and other similar questions will help you better plan your newsletter and build a foundation of success for your email campaign. Always Offer Value One thing you should always aim to provide in your emails is value. Personalize Your e-Newsletter Personalization makes your emails more effective. Tons of it!

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

Martech

JUNE 18, 2024

Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. The subject line hooks you instantly and a click later, you’re looking at content crafted just for you, complete with training tips and a tempting discount.

Email Campaigns 115

Email Campaigns Campaigns Click Rate Open Rate 115

Lake B2B

JULY 14, 2024

Introduction to Email Marketing Over the years, Email Marketing has gained substantial traction in the healthcare sector due to its numerous benefits.

Click Rate 59

Click Rate Email Marketing Campaigns Best Practices 59

Litmus

SEPTEMBER 20, 2024

The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey , monitoring their deliverability rates hit the top five.

Deliverability 106

Deliverability CAN-SPAM Domain Lead Ranking 106

Martech

SEPTEMBER 13, 2024

Dig deeper: How to create high-performing email campaigns 4. Consider A/B testing A/B testing is the secret weapon of any email marketing program. For example, if your open rates are below average, you’ll want to test subject lines and send times first. These include subject lines, calls to action and send times.

Email Marketing 132

Email Marketing Planning Tips Paid Search Agency 132

Marketing Insider Group

DECEMBER 18, 2024

From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers. Search ads generate brand awareness by associating your business with terms users are already searching for, building credibility and encouraging clicks.

Paid Content 130

Paid Content Allocation Advertisements Advertising 130

Litmus

AUGUST 1, 2024

Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, and, ultimately, revenue growth. They’re more likely to click on a product, browse your website, and make a purchase.”

Email Marketing 103

Email Marketing Practices Personalization Best Practices 103

SendX

MARCH 16, 2021

If you create an email newsletter with an infographic then it will increase your overall conversion rate. Besides, an average customer usually receives hundreds of promotional emails daily, if you cannot make your email newsletter attractive then it won't be able to stand above the crowd. Am I right? How to do it?

Email Marketing 369

Email Marketing Planning Practices Best Practices 369

Webbiquity

MARCH 31, 2025

By synchronizing messaging, defining shared goals, and optimizing the flow of leads from marketing to sales, SAP, for example, streamlined its sales pipeline , improved conversion rates, and enhanced customer satisfaction. When teams operate in silos, lead quality suffers, conversion rates drop, and resources go to waste.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Martech

MARCH 24, 2025

Todays top platforms leverage AI for: Hyper-personalization AI analyzes customer behavior in real-time, crafting highly personalized subject lines, email content and product recommendations. This can boost engagement rates. Email marketing helps organizations acquire and retain customers, build businesses and make more money.

Marketing AI 107

Marketing AI Email Marketing Deliverability Click Rate 107

Martech

AUGUST 5, 2024

Martech tools: Mailchimp: For creating and managing email campaigns. KPIs: Open rate: Measure the percentage of recipients who open your emails. Click-through rate (CTR): Track how many people click on links in your emails. How to achieve: Personalize your emails to increase engagement.

Lead Gen 117

Lead Gen Tactics Sales Qualified Leads Lead Ranking 117

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Email, on the other hand, allows for more information, which can be digested at a relaxed pace.

SMS 110

SMS Email Marketing Ad Frequency Opt-out 110

Litmus

OCTOBER 16, 2024

Tailoring your message to each group’s needs builds lasting relationships and improves your click-through rates. Here’s how businesses benefit from segmentation: For your core team Segmentation sharpens your team’s focus by enabling personalized campaigns, leading to increased engagement and higher conversion rates.

Segmentation 93

Segmentation Planning Work Management Lead Ranking 93

SmartBrief - Marketing

SEPTEMBER 23, 2024

It considers factors like length, sentiment and emotional appeal, among others, before providing a rating. If people don’t resonate with the title of your article, they will not have a reason to click through to your post or read it. You’re far more likely to get clicks if people care about the overarching topic of your content.

Effectiveness 119

Effectiveness Click Rate Mobile Advertising Curation 119

Marketing Insider Group

OCTOBER 7, 2020

This reduces your open rate drastically. Campaign Monitor. Stick with a Single Topic and CTA in Each Email Campaign. No one has time to investigate five different CTAs to find something relevant and decide whether to click. Email is one of the most valuable tools for collecting data because it’s so granular.

Startups 363

Startups Email Marketing Marketing Analytics Tools CAN-SPAM 363

SendX

JULY 30, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. Your email shouldn’t include the end of the story.

Email Marketing 312

Email Marketing SEO Work Management Marketing Management 312

Marketing Insider Group

FEBRUARY 18, 2025

If a lead interacts with a paid ad but doesnt convert, the CRM tracks this data and allows marketers to re-engage the lead through personalized follow-ups or email campaigns. Automation for Efficiency Running campaigns manually across platforms is time-consuming and prone to errors. A CRM also simplifies the retargeting process.

Work Management 165

Work Management CRM Marketing Management Allocation 165

SendX

MARCH 18, 2021

Unlimited Email Campaigns, Sign Up forms. The 8 best B2B Email Marketing Software 1. Sendinblue Sendinblue is an email marketing platform for transactional emails and automated email campaigns. Features: The drag-and-drop editor is faster and has a very simple way to create and edit email campaigns.

Marketing Management 370

Marketing Management Budget Programs Email Marketing B2B Marketing 370

Webbiquity

FEBRUARY 7, 2019

You can nurture your leads effectively by viewing real-time engagement data of all individual recipients in your email campaigns. Not replied – Follow-up emails will be sent to the recipients who have not replied to your previous email. Save time when sending the same email repeatedly by creating an email template.

Lead Generation 264

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 264

Scoop.it

NOVEMBER 7, 2024

Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click. These AI-powered methods make producing eye-catching visuals that boost your email campaigns easy. AI makes it easy to test different visuals and see which ones perform best.

Marketing AI 105

Marketing AI Curation Design Tools 105

SendX

APRIL 16, 2021

With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. This method is effective and helps increase the open rate of your emails.

Email Marketing 305

Email Marketing Campaigns Autoresponders CAN-SPAM 305

Martech

DECEMBER 23, 2024

Practical guides or How-Tos: Step-by-step guides that provide practical advice on specific marketing tactics, such as optimizing email campaigns or leveraging social media for brand growth, are always useful. Open rates What it measures: The percentage of recipients who open your emails. Follow-up campaigns.

CMS Development 105

CMS Development Industry CMS B2B Thought Leadership B2B 105