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The Top Sales Podcasts, Blogs, and More to Follow in 2022

Vidyard

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

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Advertising in local markets: A playbook for success

Martech

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Local newspapers, radio stations, digital platforms and community events each offer advantages.

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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

Five key recommendations: Adopt a digital-first marketing strategy while including hybrid execution and delivery across all campaigns and tactics, understanding where and when to use them. Marketing must lead CX and the customer journey like never before, in full partnership with sales.

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Social media personalization: The opportunity and risks to consider

Sprout Social

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. What tactics perform best when retargeting existing customers? What tactics would veer into creepy territory? Consumers expect that same level of service online. What content wows our audience?

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7 Sales Enablement Blogs You Should Follow Now

SmartBug Media

Do you want to implement a top-notch sales enablement strategy or do you need to take your approach to the next level? Advice from experts can expand your knowledge and guide you to achieve a successful sales enablement program. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

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Signed Up for a Trailhead Account? Here Are Your Next 4 Steps

Salesforce Marketing Cloud

With Trailhead, you can learn more about your ideal Salesforce role, build in-demand skills and connections, earn badges and credentials, and accelerate your learning with expert-led classes—everything to help you prepare for a successful career in the Salesforce ecosystem. Aditya Pothukuchi, IT Manager at Labcorp.