The Right Way to Reduce Your Churn Rate


To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? Recently, I was on the other end of the churn process -- and it got me thinking about those tough questions. Finally, I just emailed them. “Hi, You may close your account at any time by calling or emailing us with a clearly stated request to cancel your account and a reason for cancellation. Some customers are past saving.

SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

If you track CAC consistently, you can gain tremendous insights into multiple drivers of your business model, such as pricing effectiveness, churn rate and customer success. To calculate LTV (customer lifetime value), divide the average revenue per customer by average churn rate.

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Three Myths and Misconceptions About Email Automation


Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever. If the campaigns you manage lack automation, then it’s only a matter of time before the competition comes around to eat your lunch. The days of rudimentary batch email blasts are quickly fading away.

5 Best Practices to Get the Most out of Your Holiday Email Efforts

Modern Marketing

With a 4400 percent ROI , email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely. But what are the best general practices that can make or break a retailer’s email strategy? Here are five practices that brand marketers should keep in mind to get the most out of their holiday email efforts.

The Impact of Bad B2B Marketing Data


Consider these statistics ( source ): 40% of email users change their email address at least once every two years. 15% of email users change their email address one or more times a year. 25-33% of email addresses become outdated every year. While inaccurate marketing data is annoying, have you ever truly considered how it’s impacting your marketing campaigns? There are two types of list churn to be aware of.

12 Easy Tweaks to Ask for Reviews via Email


The stats show that an increase in reviews can lead to significant improvements in conversion rates. Proactively asking for reviews strengthens your relationships with clients—and, as a result, reduce churn rate. You can publish them on your social media accounts, use in email campaigns or feature on eCommerce stores and product pages. Post-purchase emails are the most no-brainer and effective method to do that.

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Email marketing. Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. Even if you’ve never done lead generation before, you still need to know what kind of conversion rates you have across your various traffic channels. On top of this, designing nearly any lead-generation campaign requires a good number of hours. What’s the churn rate?

Pushers, Reminders about yourself and Value-building Emails: B2B Follow-ups That Keep Your Sales Going


In the last three years, our team has been deeply invested in email marketing. Having started as a digital marketing agency, we evolved into a company that specializes in email outreach and solutions for email deliverability fixing at the niche leader level.

How to Sell Your Flagship Software Products and Solutions: An Ultimate Guide

Unbound B2B

Lead generation for SaaS companies can be a tricky business: competition is high, customer churn rate can be difficult to reign in and you have to nail your pricing vs feature ratio right. Pursuing the wrong lead can contribute to high churn. You have probably invested a lot in email campaigns and content marketing activities, thus to give up on a sale just because a customer thinks they cannot live without a feature seems pointless. Introduction.

Winning Back Inactive Subscribers


Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. 100% retention rate is not possible. A lot of time is spent marketers and business owners in getting customers to opt-in to your email newsletters and lists and not enough time is spent in actually engaging with them. Email frequency is too high.

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Tips For Sending B2B Emails During a Crisis


Churn rate is the issue every B2B sales agency is currently dealing with — and we’re not an exception. Cold outreach has always been about sending emails to the people who don’t know about you yet. However, during this time it’s also about sending emails to the people who don’t want to know you — not because they averse to new faces, but because they are afraid of distractions. ” emails, no desperate freebies, no fearmongering.

4 Things You Need to Know Before Implementing Marketing Automation in 2021


Not long ago marketing automation was about email templates, sequences, and mail merge features; but it has evolved. Marketing automation used to be restricted to creating email templates, email sequences, and mail merge features. Marketing Automation Is More Than Just Emails.

14 Ways to Improve Customer Loyalty During COVID-19

Single Grain

Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). Customer engagement initiatives might include sending emails or phone calls just to ask if they are okay or facing any problems with your product. SEMrush, for instance, sends me emails saying I haven’t opened their newsletter in a while. Leverage in-product messaging to increase engagement rates.

How COVID-19 Has Changed Four Key Components of Marketing


Unlike campaigns that usually have a hard start and end date, strides in organic search growth in particular can last indefinitely. For example, Hearst UK began offering product sampling for e-commerce campaigns in December.

8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. AI and ML will help to create hyper-personalized and data-driven marketing campaigns. Video helps your customers understand what they can do with your product, thereby increasing the conversion rate and reducing the churn rate.

5 Tips to Improve Your Nonprofit's Email Strategy


Email's relevance and impact for nonprofit organizations continues to grow. According to the M+R Benchmark 2016 report , email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%. The same benchmark report also found that email action metrics, like open and click through rates are all down. Subscribers are growing, but they're engaging with emails less? Low conversion rates.

Customer Lifecycle Marketing: Reporting, Part 2

Marketing Action

Open rate, clickthrough rate of automated email programs: Open rates can be deceptive; as an example, if someone reads your email without enabling images, that read will not register as an open. Clickthrough rates are a better indicator of active engagement from an email recipient. If sales has input at this stage, it enhances their trust in lead quality and often results in better follow-up rates later.

Market Intelligence and Product Intelligence: 2 Pillars for Agility & Progress

Datafusion Solutions

Other significant benefits include: Lower churn rate. Digital Marketing Channels (Search Engine, Social Media, Email Marketing). A structured process brings about stability in a lead generation campaign. Intelligence in Business.

Your Complete Guide to Measuring Email Marketing Success


To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Your email service provider (ESP) should provide a wealth of reporting on each campaign and on your ongoing email performance. Bounce Rate. Delivery Rate.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line. The faster the follow-up with an SQL, the higher the close rate. .

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12 Realistic Ways to Make Your Social Media Data Actionable


What's the rate of growth? What's your fan/follower churn rate? Does increasing your frequency affect your follower churn or engagement? By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be. By watching your competitor’s profiles, you can get a sense of the content, products, and marketing campaigns they’re running.