article thumbnail

An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Gross Monthly Recurring Revenue (MRR) Churn Rate. Gross MRR Churn Rate is the total revenue loss percentage due to downgrades or cancellations. It is inversely proportional to the Gross MRR Retention Rate, which is the monthly retained revenue. Content Marketing for Improved B2B Marketing Metrics Results.

article thumbnail

The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

which touchpoints need human interaction for a better customer experience. This data is collected in two ways — it is either provided by the leads themselves or gathered by their behavior at offline or online touchpoints. Sales and marketing should thus be clear on. what stage of demand generation is in their control.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Product Analytics to Boost Sales

Marketing Insider Group

For instance, conversion and churn rates provide valuable insights into your business’s health and performance by showing how many visitors are buying and how many are leaving without a sale. Whether increasing sales, improving customer retention, or enhancing user experience, clarifying your goals helps you focus your efforts.

Analytics 311
article thumbnail

6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Or maybe you just want to decrease customer churn rates. In order to manage customer relationships, you need to know every step of the customer journey , starting from the very first touchpoint. In the planning stages, you should be asking yourself: What am I hoping to get out of a CRM system? Enable Automation Capabilities.

article thumbnail

Top Sales KPIs for Your B2B Sales Reps

Zoominfo

Number of touchpoints made is a combined figure of a rep’s total contact activity (calls, emails, etc.) Customer churn rate measures the rate at which you lose customers, most often in the form of cancellations or non-renewals. Read More: Data-Driven Methods to Reduce Customer Churn.

article thumbnail

Sales Reporting: A Guide to Creating Useful Sales Reports

Zoominfo

And you’ll find that your inbound team operates with a more sophisticated touchpoint management system than your outbound team. A new goal needs to be created to merge touchpoint systems, and have your outbound sales team incorporate it in their day-to-day activities. How to Create a Sales Report. Metrics to Track in Sales Reports.

article thumbnail

The ultimate list of customer engagement metrics to monitor

Sprout Social

Additionally, you could measure customer service impact using churn rate and customer satisfaction. They help you identify inefficiencies, pain points and content gaps so you can optimize each customer touchpoint. Customer lifetime value (CLV) and churn rates can show you which customers are at risk.