An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

The end goal of marketing remains consistent even if the processes are continually evolving – generate leads, boost conversion rates, and increase sales pipelines in the shortest time and most cost-effective manner. . Qualified Lead Rate. Cost Per Lead (CPL).

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Conversion Rates by Channel. Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%. Customer Renewal Rate. Churn Rate.

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The Ultimate B2B Marketing Glossary

Marketing Envy

BR is your website and/or email Bounce Rate. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. Conversion Rate Optimization involves refining all the moving parts of your website and content to increase conversion rates.

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The three pillars to overcome SaaS marketing complexity

ClickZ

Gain a deeper understanding of exactly what takes prospects from interest to sale and will help pinpoint how sites can be optimized to streamline their journey and fuel higher acquisition rates, consistently.

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Big List of Digital Marketing Acronyms

TrueInfluence

BR = Bounce Rate – Percentage clicking on CTA or navigating to other pages on web site from landing page. CCR = Customer Churn Rate. CPL = Cost-Per-Lead. CRO = Conversion Rate Optimization. CTR = Click-Through Rate.

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. What’s the churn rate? It’s reckoned that 5% is a good churn rate for SaaS companies.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Conversion rate, before and after.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

BR: Bounce Rate. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). CPL: Cost-per-Lead. CR: Conversion Rate. CTR: Clickthrough Rate.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

9) Bounce Rate. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). 14) Churn Rate. 15) Clickthrough Rate (CTR).