Remove census measurement
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New Features and Resources from Google Put a Spotlight on Local News

Brightedge

To better enable local news storytelling, Google also announced two new resources for journalists and publishers: Census Mapper – Part of what makes news local is the people and communities affected or involved in a story. Publishers support all mindsets with varying content and search results are beginning to better reflect that.

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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. However, to effectively measure the effectiveness of out-of-home advertising, you need to know how they can be used.

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5 essential tips to clearly define your ideal target market

Tomorrow People

A useful rule of thumb for companies is to rank segments on two measures: market attractiveness and your competitive strength. When it comes to the latter, numbers you might’ve calculated during the segmentation process will prove especially useful (like market sizes, growth rates, etc.). Google Analytics. Social media analytics tools.

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7 ways to get to know your audience better

Martech

A number of modern tools are available to help you here, some of which are free — like American FactFinder , which uses United States census information to help you find out key pieces of information about specific demographics. You need a bottom-line impact.

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Census Bureau. Recognizing a company that has harnessed the power of multiple Adobe Experience Cloud applications to deliver outstanding customer experiences and measurable business impacts. Investment Bank of Berlin (nominated by eggs unimedia GmbH). Swinburne University of Technology. The Magnifier. SAP Concur. The Mastermind.

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Data Superpowers: Skew Correction

ConversionLogic

With the proliferation of devices, and now the availability to measure ad effectiveness across digital, TV’s are no longer an accurate representation of the U.S., Census and VideoAmp’s own intab panel as ground truths. census and typical TV viewing behavior. and even less so when you’re looking for specific audiences.

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Better reporting can improve email performance

Martech

Econsultancy’s 2019 Email Marketing Industry Census found that 35% of email marketers spent more than two hours of their regular workweek on email reporting. In the 2017 Census, for example, 25% spent more than two hours on reporting. That continues a slow uptick in time spent on reporting over the last few years.