Marketing Insider Group

DECEMBER 20, 2021

Each asset and content category should be graded using a predetermined rating scale. blog content, videos, webpages) or topic so that you can sort and analyze each category by their own data points (more on that shortly) and/or compare each category’s performance metrics. Social shares. Utilize content audit tools.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Martech

APRIL 23, 2024

The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather. This model puts data into categories determined by the user’s criteria. Clustering assigns data to categories based on data characteristics. Clustering models.

Analytics 109

Analytics Marketing AI Lead Ranking Forecasting 109

Marketing Insider Group

MARCH 24, 2021

Research shows that laughing in a social context causes your body to release endorphins, the “feel-good” hormones. Those feelings, a team of Finnish and British scientists discovered, build social bonds. And social bonds are precisely what you want your prospects and customers to have with your brand.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts? Guest post by Lisa Sicard. ” Sounds great, right?

Social Media 359

Social Media Advertising Channels Media Business 359

Martech

APRIL 25, 2024

For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. CPG and retail are major categories spurring the growth in investment in CTV. Social video. Social video is projected to reach $23.4 Why we care. billion, slightly higher than CTV.

Spending 66

Spending Paid Search Agency Top of Funnel Cable 66

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. Learn more about the state of influencers on this social network.

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing Strategy 128

Marketing Insider Group

DECEMBER 5, 2022

Most people start by talking about pageviews and social shares and clicks to something. Do you show up 1, 2 or 3 when your audience searches for solutions in Google for your category or topic? Identify your “ Fair Share of Conversations ” – what % of the online conversations on your product category are branded?

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Contently

JANUARY 17, 2023

Group the inventory of facts into three categories: Category One includes the core facts central to the piece’s argument. Category Two includes important core facts that are part of the central argument but without which the piece could still stand. Use a multi-level process for fact-checking the piece.

Practices 151

Practices Generation Best Practices Content 151

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Act-On 117

Act-On Trends Paid Search Agency eCommerce 117

Martech

AUGUST 17, 2023

Streaming services bring the major European leagues to stateside fans, providing CTV ad opportunities, as well as social engagement. Top categories. The top categories aren’t what Americans might associate with a trip to the ballgame. There is a distinct B2B flavor for the top sponsorship categories. Image: SponsorUnited.

Brand Identity 98

Brand Identity Branding Buzz Marketing Report 98

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. And 26% agree that memorable brands take risks with their social content.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

MARCH 7, 2024

Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Marketing AI 108

Marketing AI Work Management Marketing Management Barriers 108

Martech

MARCH 14, 2024

Chatmeter’s Risk Monitoring helps brands monitor and categorize online reviews and social posts to identify potential crises across various risk categories. Net Atlantic’s AI Suite is three tools — Idea Workshop, Email Writer, and Copy Optimizer — in its ListManager program that enhances email campaign creation and optimization.

Marketing AI 119

Marketing AI Enterprise Management eCommerce User-Generated Content 119

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 116

Work Management Marketing Management Software Product 116

Webbiquity

JULY 24, 2018

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though. Social Media Monitoring Tools.

Social Media 245

Social Media Paid Content Enterprise Management Social Marketing 245

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. And yet, 79% of redditors agreed that “once I find a brand I like, I stay loyal to that brand,” also tops among social media users.¹ How can this be true?

Research 145

Research Loyalty Case Studies Communities 145

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram. The four categories are just the tip of the iceberg.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

chiefmartech

DECEMBER 6, 2022

Is there a martech product you know that is missing or needs its category updated? First, we created a bar chart of all the martech categories and the frequency by which products in those categories appear in the database of martech stacks that Frans has collected over the past several years. Contribute your suggestions here.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Oktopost

JUNE 6, 2023

So how can social media marketers effectively maintain brand awareness and establish themselves as thought leaders in their field? Enter Clare Cavenagh , Communications and Social Media Executive at Singletrack. Her expertise encompasses social media management as well as broader content strategy and writing.

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

ClickZ

MARCH 9, 2021

It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years. StarKist implemented social listening platform Netbase Quid to leverage social listening and better understand what consumers wanted. We were in a stagnating, declining category,” says Mecs. “We

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% in the 55+ category.

Lead Gen 121

Lead Gen Hubspot CRM Peer-to-peer 121

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. It’s an exciting time to work in this category. Get MarTech!

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Oktopost

MAY 11, 2022

He even opens up about the multiple challenges of category creation, and some of the biggest obstacles he’s facing today as he creates a new category while trying to align everything together. How to get your competitors to speak the same language as you, so your audience understands and sees value in both you and your category.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. With all the news around COVID-19, our usual social content just doesn’t feel relevant. — Sprout Social (@SproutSocial) March 13, 2020. Published on Categories.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99

Martech

JULY 14, 2022

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Popular product categories included childrens apparel, audio equipment and appliances. Processing.Please wait.

Amazon 127

Amazon Social Networks Newsletter Pricing 127

Sprout Social

JUNE 28, 2023

We’ll also share how to use the tool in combination with an advanced social analytics solution to drive results faster. Choose your category Instagram business categories allow brands to clearly showcase the purpose of their business above their profile description. Choose the category that best describes your business.

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

Sword and the Script | B2B

APRIL 16, 2024

.” It looked at data that’s been “largely ignored” and concluded: “It is particularly striking that while investing in systematic marketing is more beneficial to early-stage B2B start-up firms than to any other category of start-up, those firms are the least likely to do so. emphasis theirs].”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Martech

JUNE 9, 2023

This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks. In this category, marketers sought guidance, e.g., selecting the right marketing technologies, optimizing campaigns and the best ways to optimize customer experiences. Are you getting the most from your stack?

Account Based Marketing 109

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 109

ClearVoice

MAY 31, 2023

What are content conversion categories? Some examples of these content marketing conversion categories are: Free trial registrations Demo bookings Email subscriptions Resource downloads Forum memberships You can use past data to estimate potential revenue from individual conversion steps. Whereas, SEO has an ROI of 2,200%.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Martech

JUNE 17, 2022

You will also want to have an entirely separate category or two for tools used for internal purposes that customers don’t necessarily directly interact with along their journey. Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. Technology category or subcategory.

Organization 128

Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 128

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Social Media: Where do you intend to post the content?

Ad Building 65

Ad Building Tips Content Social Media 65

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118