Moz

FEBRUARY 4, 2020

In the "before" screenshot above, we can clearly see that the featured snippet URL is duplicated as the #1 organic result (note: I've added the green box and removed a People Also Ask box). This was part of our rationale for treating the featured snippet as the #0 position and a special case, even though it came from organic results.

Positioning 72

Positioning De-duplication CTR SERP 72

Biznology

JANUARY 30, 2015

How do I match and de-duplicate customer records effectively? First you must develop a use case. In either case, we suggest that you test the value of the data before you put a lot of time and money into capturing it in your marketing database. This can be an expensive, but very helpful, tool.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Only B2B

NOVEMBER 28, 2019

You may have, in this case, never taken out the time to connect your resources and your key messages at each stage of your buyer journey. If this is the case, chances are that you need to depend on live events, emails, and co-sponsored webinars and so on. In this digital era, you cannot get away with just one marketing channel.

Top of Funnel 120

Top of Funnel Demand Generation Demand Planning 120

Contify

SEPTEMBER 21, 2017

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. just rephrased. It’s a constant learning process.

De-duplication 40

De-duplication POS Curation Lead Ranking 40

Contify

SEPTEMBER 21, 2017

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. just rephrased. It’s a constant learning process.

De-duplication 40

De-duplication POS Curation Lead Ranking 40

Martech Advisor

DECEMBER 27, 2019

Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. Standardization. Change Management.

De-duplication 63

De-duplication Work Management Privacy Transparency 63

seo.co

OCTOBER 6, 2021

In case you don’t already know, a website must be indexed in order to appear in Google’s search results. If you’ve already indexed your site, perhaps you accidently de-indexed it by mistake? Double-check to make sure this isn’t the case. Your Website Isn’t Indexed. Otherwise Google has no way of knowing your site exists.)

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

Only B2B

NOVEMBER 28, 2019

You may have, in this case, never taken out the time to connect your resources and your key messages at each stage of your buyer journey. If this is the case, chances are that you need to depend on live events, emails, and co-sponsored webinars and so on. In this digital era, you cannot get away with just one marketing channel.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Sharpspring

NOVEMBER 8, 2021

Google now penalizes these tactics and will de-rank sites that use them. In any case, SEO is much more than keywords and backlinks. This means getting rid of any keyword-stuffed or duplicate content, reorganizing your sitemap, implementing responsive design , and streamlining your code to speed up load times. False reputability.

Small Business Marketing 93

Small Business Marketing Paid Content SEO Business 93

Conductor

JANUARY 24, 2020

The case for making featured snippets just another result. Gennaro Cuofano asked if the change applies to knowledge panels, and Sullivan replied that different display types for snippets that are not knowledge panels (like snippets displayed on the right rail of a page) were being de-duplicated, again for a more simple, friendly UX.

Features 111

Features SEO CTR SERP 111

Marketing Insider Group

MAY 26, 2011

So slowly we risk losing focus on the end goal of meeting the needs of our customers and executing sound strategy and a strong business case. For example, many marketing organizations assume that in order to best target the needs of each buyer segment they serve, that they need to de-centralize marketing plans. And content strategy.

Activities 100

Activities De-duplication Planning Telemarketing 100

Biznology

JUNE 6, 2012

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). Case Study: IBM SmartCloud. Sitemaps, de-indexing and redirecting. But when in doubt, use hyphens.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Vidyard

OCTOBER 10, 2017

As is often the case, if you have to ask, you probably already know the answer. You’re the expert, after all, and you’re bound to find things like lead de-duplication and neural networks fascinating. The solution : Run unusual video ideas by executives and trusted customer advocates. The video was boring.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

LeanData

JUNE 22, 2017

There were duplicate accounts. But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. Reps got the wrong leads. We had contacts without roles. Mike D’Onofrio. It was hardly a fast way to scale!

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

There were duplicate accounts. But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. Reps got the wrong leads. We had contacts without roles. Mike D’Onofrio. It was hardly a fast way to scale!

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

Valasys

MARCH 5, 2020

Subdomains with gTLD such as de.example.com Subdirectories with gTLD such as example.com/de/ Avoid URL parameters such as site.com?loc=de. Also, creating evergreen content & seasonal analysis & case studies both will be important for marketers. Read more on How to Incorporate Geofencing in B2B Content Strategy.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

LeanData

JUNE 24, 2014

However, with our investment in marketing automation and tools, our data focus has remained mainly on leads and top of the funnel, measuring lead volume and, in some cases, lead quality. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

However, with our investment in marketing automation and tools, our data focus has remained mainly on leads and top of the funnel, measuring lead volume and, in some cases, lead quality. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Hubspot

SEPTEMBER 4, 2019

How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? Data cleaning and de-duplication. How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience?

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Pam Didner

SEPTEMBER 16, 2020

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. In many cases, data analytics is part of sales operations. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Terminus

JANUARY 22, 2021

Marketers will often complain about duplicate, inconsistent, and incomplete entries in their data — otherwise known as “dirty data.”. Often millions of dollars are lost through easy-to-fix issues like datasets needing to be merged or de-duped. It’s a myth that needs to be debunked.”. And it’s not that complicated to fix the problem.

Account Based Marketing 34

Account Based Marketing ABM De-duping Ideal Customer Profiles 34

ConvertKit

OCTOBER 30, 2018

I think we can all agree that gets tiresome after the 100th duplicate email! If that’s the case, I want you to explore how it made you feel and what about it made you feel icky. The best way to do that is to always ‘de-jargon’ your language around affiliate marketing so that your audience will understand it.

Product 93

Product De-duping Budget Programs De-duplication 93

Moz

MARCH 2, 2021

Duplicate the Ranking URL column to a new column called Normalized URL. Duplicate the new, clean Normalized URL column to a new column called TLD. These settings ensure we’ll get all the info we need to answer our questions in one crawl: List Mode: Paste in a de-duplicated Full URL list from your STAT data.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Smashmouth Marketing

NOVEMBER 30, 2008

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details. So I decided to to load up a database project.

Ethics 100

Ethics Amazon De-duplication FAQ 100

Smashmouth Marketing

NOVEMBER 29, 2008

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details.

Ethics 100

Ethics Amazon De-duplication FAQ 100

ANNUITAS

OCTOBER 6, 2010

My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind. In most cases, there are multiple people that make up the “buyer”, each having a different view and approach to buying decisions. For most companies, one buyer profile is not enough.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

seo.co

NOVEMBER 5, 2021

Problems with canonicalization are somewhat similar to issues with duplicate content. Using canonical checking tools like Moz or Ahrefs can help eek out potential issues with duplicate content on-site. Losing one (or in this case) thousands of backlinks will definitely have an impact. Canonicalization Issues. Server Problems.

Lead Ranking 131

Lead Ranking Lead Scoring De-duplication Google 131

Conductor

FEBRUARY 25, 2020

The output you’ll see should look something like this; a list of URLs that has been de-duplicated: What we have so far is a list of URLs ranking in the top five search results for our inputted list of keywords. However, hopefully this process demonstrates how it works and potential use cases. So far, so good.

POS 93

POS SEO SERP Landing Pages 93

ANNUITAS

SEPTEMBER 7, 2010

This particular case is indicative of how many respond when things don’t work out as intended.    This includes processes for data validation, data segmentation, data standardization, de-duplication rules and data control.    It’s easy to make the technology the scapegoat for failure.

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

seo.co

OCTOBER 24, 2022

Duplicate content can be bad. In the old days of SEO, duplicate content was often used as a cheap trick to get more keywords and more content on a website, so Google evolved a system to weed out the spammers who violated best practices by doing this. In this post we discuss: What is duplicate content? Duplicate Content Defined.

De-duplication 111

De-duplication Marketing Websites CMS Development Domain 111

Hubspot

MAY 27, 2015

This was right around the time ALN was getting de-indexed, so maybe he was doing damage control with his clients whose rankings were dropping like flies.) Within two months, our entire network of 5,000+ blogs -- for which we paid more than $80,000 -- was de-indexed, dead, simply kaput. How Moz's Rand Fishkin Sees Link-Builders.

Google 28

Google De-duplication Skype CAN-SPAM 28

seo.co

DECEMBER 27, 2022

By their nature, “write for us” websites are going to be less picky for the quality and type of content they accept, at least in most cases. Google can tell when content is good in most cases by simply looking at bounce rates. Perform an IP de-duplication check against other known websites. Conclusion.

Service 98

Service De-duplication Domain CAN-SPAM 98

ClearVoice

AUGUST 27, 2019

Duplicate content. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. Duplicate content. You most likely don’t approach content and site development with the aim of creating duplicate content. So stop them. Categories.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Martech

JANUARY 30, 2022

But many times, disparate systems lead to data duplication, lack of standardization and an increase in time-consuming manual tasks. If you find yourself spending more time normalizing data or de-duplicating contact records, and less time executing campaigns or evaluating campaign performance, it might be time to automate data integration.

Work Management 97

Work Management Marketing Management Organization De-duplication 97

seo.co

NOVEMBER 5, 2021

Rather than combing through a site page by page, SEO Spider scans the site for a whole host of potentially harmful issues like redirects, duplicate content issues, and server errors. Siteliner is an extremely easy-to-use tool that allows you to quickly find duplicate content and broken links on your site. URLProfiler.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

Rather than combing through a site page by page, SEO Spider scans the site for a whole host of potentially harmful issues like redirects, duplicate content issues, and server errors. Siteliner is an extremely easy-to-use tool that allows you to quickly find duplicate content and broken links on your site. URLProfiler.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Heinz Marketing

AUGUST 5, 2021

In most cases, companies are using ABM to target their best-fit accounts, think quality over quantity. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117