6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data

5 Pro Tips for Successful Marketing Automation Implementation

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

Building Your B2B Marketing Database

Biznology

Unique identifier (to match and de-duplicate records). Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources.

Build 199

INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B

Strategic-IC

As HubSpot Platinum partners, the Strategic IC team were treated to sneak peeks of new, upcoming HubSpot features - enabling us to fuel our ideas on how the HubSpot CRM platform can help our clients and ourselves to ‘grow better’.

Why We Recommend “Unique” Lead Management

Capstone Insights

and CRM your sales team has ( Salesforce , Dynamics , Oracle Sales Cloud , GoldMine , etc.). Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates.

Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database

Modern B2B Marketing

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable.

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged.

Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration.

It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

Data cleaning and de-duplication. Salesforce -- CRM. CRM Perks WordPress Plugin -- form building. At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment.

Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC

Modern B2B Marketing

No matter how well-maintained your data is—whether it resides in your CRM or on a spreadsheet—as you upload it into your automation platform, it’s important to take the opportunity to clean it. Don’t push every last piece of data over to the CRM.

3 Ways to Keep Your MarTech Stack Tidy

Modern B2B Marketing

De-duplication. While most unitasker solutions provide seamless integration with CRM and marketing automation systems, each still introduces a new set of data unique to the solution. Author: Ed King Does your MarTech stack look like your kitchen drawer?

Glossary of Lead Management Terms

LeanData

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Glossary of Lead Management Terms

LeanData

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Sunnyvale, CA, March 25, 2014 : LeanData, Inc.

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Sunnyvale, CA, March 25, 2014 : LeanData, Inc.

5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

  These technologies included a marketing automation platform and a CRM system.     During my time with them, it soon became apparent that their CRM system was not faring much better either.    With marketing automation and CRM, it’s not any different.    So, to help you out, here are our Top 5 reasons why marketing automation and CRM fail , and how to address them.

14 Quick Tips for Kick-Ass Lead Management

Hubspot

We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. Sales wants more, better leads.