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Lead Optimization: 10 audience questions answered

markempa

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Here’s your opportunity to read and learn, without having to put yourself out there.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. How Do You Measure Data Quality? Can records be combined? Timeliness : Is the data fresh? Has it been recently confirmed?

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How to Find & Fix Duplicate Content on Your Website

seo.co

Duplicate content can be bad. In the old days of SEO, duplicate content was often used as a cheap trick to get more keywords and more content on a website, so Google evolved a system to weed out the spammers who violated best practices by doing this. In this post we discuss: What is duplicate content? Duplicate Content Defined.

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Five tools that can help you break free from data paralysis

ClickZ

The tool performs a variety of data cleansing tasks including bulk updates/deletions, merging duplicates, data formatting for consistency, and data standardization/cleansing. Sample Insycle dashboard—source: Insycle. All this manual labor must occur before any analysis can be made or actionable insights determined.

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What Do You Need for Successful Nurturing?

ANNUITAS

To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one. Make sure you define a process for how data is compiled , segmented, and de-duped. This of course meant that the 4,000 leads the organization thought they were generating were actually much less.