Madison Logic

JUNE 5, 2024

B2C companies regularly retarget previous customers with discount codes provided in display advertisements or an email newsletter. Use syndication to distribute white papers, case studies, and research reports that resonate with specific segments of your customer base, especially focusing on those with the potential for upsell.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Marketing Insider Group

MARCH 9, 2020

Newsletter subscriptions. White paper or e-book downloads. Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months. First, update it to include current trends. Next, jot down what that investment has produced, such as: Sales.

Marketing Budget Creation 262

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 262

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Marketing Insider Group

JANUARY 27, 2020

MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. We tricked you!

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. HIM Body of Knowledge TM. Journal of AHIMA. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

PureB2B

JUNE 20, 2022

When this kind of testing is a consistent part of your lead generation efforts, you naturally adapt to changes in buyer preferences, industry trends, shifts in buyer thinking and many other factors that directly affect the success of your lead generation efforts. It was first studied by Robert Cialdini in his 1984 work, Influence.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. For more stories like this, subscribe to the Content Standard newsletter. Featured image attribution: Jakob Owens on Unsplash.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Heinz Marketing

MAY 29, 2023

What’s happening in the heads of sellers as a result of really big macroeconomic and social Trends that have happened over the last few years? And so just recently we said, it would be really interesting to see if there were a trend or a change, like a fundamental shift in seller DISC profiling. Would you like to see a demo?”

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Content4Demand

FEBRUARY 21, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Study: 80% of Marketers Say ABM Improves Customer Lifetime Value.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

Anyword

FEBRUARY 10, 2022

While traditionally, we would think of ad copywriting as living on paper, and on paper only (think: magazines, newspaper ads, billboards, etc). Yes, Twitter is for a lot more than just sharing the latest meme and checking out what’s “Trending.” Need more leads for your newsletter? Do this by ??giving Use Strong Keywords.

Copywriting 85

Copywriting Ads Lead Scoring Lead Ranking 85

The Point

JUNE 27, 2012

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Do you broadcast a monthly newsletter to your database? Drive subscriptions. Do you offer email subscriptions to your blog ?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Content Standard

MARCH 28, 2019

According to research from the Content Marketing Institute , 53 percent of B2B marketers say that white papers are the most effective mid-stage asset, along with ebooks (39 percent) and case studies (42 percent). The content varies from trends surveys to analyst commentary to original thought pieces.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Leadspace

AUGUST 15, 2019

You focus on recent market events, emerging industry trends and the latest news. Business White Papers and Customer Case Studies. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. Videos and Blog Posts.

Webcast 48

Webcast Business Case Studies Case Study 48

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Porch Group Media

JUNE 3, 2021

Businesses send a variety of emails, but product/company updates (69%), promotional emails (69%), newsletters, (68%), and event invitations (65%) are the most popular. Download our Success Kit for Omnichannel Marketing for access to some of our most informative resources on omnichannel marketing trends, strategies and tactics.

Multi-Channel 64

Multi-Channel Paid Search Agency Banner Ads Marketing & Strategy 64

ClearVoice

AUGUST 28, 2023

Engagement The expert should do the following: Lend thought-provoking quotes relevant to your audience’s interests Answer reader questions Draw in new audiences Improve reliability with consistent content Stay on top of trends and research: This can free up time for you. The audience coming to you through them has been vetted.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Tomorrow People

JUNE 17, 2021

Lloyd’s List Intelligence has a history dating back over 300 years, originally providing ship arrival and departure information on a newsletter posted in a London coffee house. Each will discuss the latest trends, pains and events relevant to that particular industry. About Lloyd’s List Intelligence.

Marketing Agencies 1 31

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 31

Hubspot

JULY 30, 2020

Case studies on specific use cases and scenarios will help build trust and establish fit, and help consumers to better weigh up the product or service. It's essential that a technical marketing manager has wider business knowledge, to understand the ROI for the specific product, as well as the product's use cases.

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

ClearVoice

AUGUST 17, 2020

But, you know you need to promote it beyond the sales route, and your marketing team is already overtasked with the everyday needs of your website, newsletter and social media feeds. A team of strategists can review your brand’s marketing efforts over time to determine trends and how your audience might respond to future messaging.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Heinz Marketing

MAY 29, 2023

What’s happening in the heads of sellers as a result of really big macroeconomic and social Trends that have happened over the last few years? And so just recently we said, it would be really interesting to see if there were a trend or a change, like a fundamental shift in seller DISC profiling. Would you like to see a demo?”

Ideal Customer Profiles 60

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 60

Envy

JANUARY 14, 2019

The briefings were created over 20 years ago for cybersecurity professionals to get the latest news in information security risks, research, and trends, and they won’t disappoint. This invite-only conference is still accepting calls for papers and will focus on some of the industry’s hot-button issues. InfoSec World 2019.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Just because you wrote a great white paper or produced a killer video doesn’t mean anybody is going to see it. In the case of Redbull, their audience loves video.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

NuSpark Consulting

SEPTEMBER 7, 2016

To do that, you need to help him where he’s weak — building the business case for technological change. v] How-to content, which describes solutions to problems, can come in the form of blog posts, articles, white papers, guides, webinars, newsletters and emails. Trends 2016 (In) Security Everywhere. Business Insider.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. White Papers. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time. ’&# And obviously, this study covered only users of Microsoft messenging system. TechRepublic. in Downloads. in Reviews. in Whitepapers. in Dictionary. Emerging Tech.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Heinz Marketing

MAY 29, 2023

What’s happening in the heads of sellers as a result of really big macroeconomic and social Trends that have happened over the last few years? And so just recently we said, it would be really interesting to see if there were a trend or a change, like a fundamental shift in seller DISC profiling. Would you like to see a demo?”

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Marketing Insider Group

JUNE 30, 2020

When it comes to your B2B content marketing strategy, you want to make sure you use several types of content and stay abreast of the trends in content marketing , so you can not only reach your audience through different channels but also offer them a variety of content that addresses all of their needs. Newsletters. White Papers.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Content Marketing Institute

NOVEMBER 17, 2017

Include captions on-screen in case the audio isn’t available. TIP: In most cases the subject matter should connect to the topic. A custom magazine or relevant white paper is an excellent opportunity to connect with visitors (and they can take it with them). Subscribe to CMI’s free daily newsletter or weekly digest today.

Content 101

Content Landing Pages Curation Conference 101

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. What exactly is “Web 3.0?&# Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Content Standard

JULY 11, 2019

For example, in the case study above, we decided to focus on wireless technology. Let’s take the case of a technology consulting firm where I worked on the marketing team. We were putting on a webinar to help clients learn more about an emerging technology trend that was poised to have a major impact on their business.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Content Standard

JUNE 4, 2018

While you do want to create “pillar” pieces—timeless, evergreen content, like guides and white papers, that address your readers’ basic needs—you’ll also want to craft pieces that draw from current events, industry news, and even holidays, as appropriate. Look for Recent Studies. Make It Timely.

Marketing & Strategy 57

Marketing & Strategy Content Conference Urgency Marketing 57

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged. White Paper FAQs.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

NetLine

OCTOBER 17, 2019

They serve as an initiator for brainstorming, provide access to current trends, and are a reminder to consider the humans behind the brand. On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. So, our audience was larger for this one. Coffee or tea?

Planning 45

Planning Top of Funnel Contingency Planning SEM 45