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2024 Predictions: Email captures marketers’ attention

Martech

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. When done right, email is an effective low-cost channel that speaks directly to the customer.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

While audience behavior can reveal potential successful topics, you need to know how you design your content. Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes.

Tips 362
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6 Web Form Optimization Tips to Maximize Conversions

Zoominfo

In fact, the average number of form fields is 11, but studies show that reducing that number to 4 can result in a 120% increase in conversions ( source ). If you’re not having trouble generating leads, but instead have trouble generating qualified leads, then this less-is-more approach might not be right for you.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The rapid rise of generative AI has become the most captivating trend in the tech industry today. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making.

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

While free can be great for a business, it also lowers the barrier to entry. Users’ email accounts soon became swamped with spam. Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Do they help the user fix the error?

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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. Storing information about customers and prospects can be risky; if this data is misused or handled incorrectly, the business may face serious repercussions.

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A step back: IDFA’s impact on the advertising ecosystem

ClickZ

Ultimately, all iPhone users will be forced to make a critical choice sooner or later to select “Allow Tracking” to keep all their favorite apps for free — like social media, gaming, news, entertainment, etc. The ads were now more beneficial for users. We’ll be turning back to a past era where ads were more like spam.