FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. We can see both sides. The truth though is that the CAN-SPAM Act does set a pretty low bar for email senders. . The post FTC Completes CAN-SPAM Review appeared first on eDataSource.

The Definitive Guide to Email Deliverability

SendX

Well, that's what this ultimate email deliverability guide is all about. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. What is Email Deliverability? Email Deliverability is the set of processes that determine whether your email will land in your subscriber's inbox or not. Are my emails landing in spam box? You don't have to be a spammer to get your emails land in spam. What is SPAM?

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Do You Need to Worry About CAN-SPAM Lawsuits?

Marketo

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business.

Deliverability Acronyms: A-Z

eDataSource

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! CAN-SPAM. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. COI eliminates a large amount of deliverability issues.

Email Deliverability Drives Revenue

ANNUITAS

However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. . What does deliverability mean for a B2B marketers? Deliverability enables you to measure open and click statistics, and from there, track activity to closed revenue.

Five Reasons Why Your Email Gets Blocked

ANNUITAS

Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. It’s very hard to turn around a tarnished reputation – do everything you can to keep it in excellent condition from the start. Volume: Sending high volumes to a particular network or domain can often appear like an attack on the mail server. More questions about Email Deliverability?

Privacy Report 2020

Goolara

Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. If your emails are sent to subscriber inboxes within any of these states, you are deemed culpable for those violations and can be subject to hefty fines. Unlike CAN-SPAM and CASL, this recent legislation doesn’t focus exclusively on email.

Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Litmus

Lauren’s session will teach you about email deliverability, what impacts inbox placement most, and more. ( There are so many micro-niches you can focus on, and languages and methodologies to learn, and technologies and protocols to embrace.

9 Steps to Improve Email Deliverability

ConvertKit

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. The terms can be very technical and can require a little prerequisite knowledge.

9 Steps to Improve Email Deliverability

ConvertKit

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. The terms can be very technical and can require a little prerequisite knowledge.

Remember when they said GDPR would kill email? It didn’t.

Litmus

Chronically inactive subscribers aren’t of any value to your campaigns and some of these addresses are at risk of being converted into dead address spam traps. Improves deliverability and inbox placement rates , since inbox providers factor engagement into their filtering algorithms. ” Whenever there are conversations around tightening anti-spam regulations, industry voices claim that stricter regulations will limit the effectiveness of the email channel, hurting businesses.

Email Deliverability and Data Quality

ANNUITAS

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. Email deliverability is one of those things that you can never know too much about and Arrendale knows more than enough and loves to share. The majority of the questions post-presentation were about list management and the best free tools to manage your deliverability.

8 Tips to Improve Your Email Marketing Deliverability

Circle Studio

But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. Deliverability is the term used to classify the percentage of emails that actually make it into the intended recipients’ inboxes. Here are 8 tips that can help you improve your email marketing deliverability. Email deliverability is partially determined by your Sender Score.

3 Strategies for Maximizing Email Deliverability

Marketo

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. And on days when you have junk mail (spam) or aren’t friendly to folks on your route (poor IP reputation), these dogs will chase you away and only let you deliver some of your mail.

29 Email Deliverability Tips You Must Know in 2019

Hubspot

No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone's inbox. With more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability. The first step in improving email deliverability will be to run a test to see if you are encountering any issues. Email Deliverability

Top 20 Email Marketing Terminologies

SendX

There can be many reasons behind an email bouncing, say an invalid email address, your domain being clubbed as spam or the recipient inbox being full. 2) Block When the recipient account stops your emails by triggering spam filters or other factors this is a block.

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The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

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Using email effectively in your content marketing

Biznology

Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. Don’t go extraordinarily long or so short as to be cryptic, but otherwise you can devote your energy elsewhere.). Your From and Reply To address should be the same to maximize deliverability and minimize the chance of being caught in spam filters. Everyone hates email.

Want to Improve Your Email Deliverability? Watch This Video

Hubspot

If you have a poor sender reputation and low deliverability rate, you''re drastically cutting down your chances of being opened and clicked on. So make sure you''re not shooting your email marketing in the foot by knowing how to figure out your current deliverability status, and tweaking your emails to improve it. We''ll walk you through the basics of email deliverability, and give you tips for improving the likelihood your contacts will receive your emails.

Stay Out of the Junk Folder with Litmus: Webinar Recording + Q&A

Litmus

And they won’t, if we can help it. In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus. How often should I run a spam test?

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List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation

When you send emails and text messages without the recipient’s prior permission, the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act strictly requires the email makes it clear that what the recipient is receiving is advertising. So when you email them, it’s unsolicited spam and you run the risk of having future emails blocked by Internet Service Providers.”. Email Marketing deliverability Email marketing list buying

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Is Your Email Program Health Great or in Need of Help? [Checklist]

Litmus

It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more. Can you confidently mark each of these off?

What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg Sales

And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability. Avoiding Spam Traps. A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network. How can you monitor sender reputation? Read it: How to Slay Email Verification and Email Deliverability. OK – Time for two truths and a lie about email deliverability! Being CAN-SPAM compliant?

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. Your email looks (design, copy, header) like a SPAM email B).

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4 Ways to Improve Email Deliverability

WebMarketCentral

Other than overflowing email inboxes, the biggest challenge for email marketers is deliverability. Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. 1) Run a spam check on your content before sending. There are a number of helpful, free online spam-checking tools available including tools from Lyris and Sitesell.

The Year in Email

Goolara

We’ll start the list with the one thing that doesn’t appear to be going away: the inactive unsubscribe link and CAN-SPAM violations. How much of this is the sender’s fault and how much is the fault of their ESP, I can’t say, but needless to say, all of their emails went straight to the spam folder. You can click on that unsubscribe link all day and nothing will happen. This is either badly designed spam, or phishing or both. Even Alt Tags Can Be Wrong.

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15 Best Practices for E-newsletters

SendX

Whatever the case, you need to make it as clear as possible what action you want them to take AND how they can complete that action. It shows you how you can catch and keep the attention of your subscribers, and get them to act on your email by offering something COMPELLING.

20 Questions: Email Marketing

SendX

As often as you can without annoying your customers. For some companies, this might look like once a week; for others, they can send daily emails while maintaining high engagement levels. An unfamiliar ‘From’ line is also an easy way to get marked as spam or unsubscribed.

Email Deliverability: Ensure your Emails do not hit the SPAM box!

LeadSquared

So the underlying statement still remains, no matter how good your email marketing strategy is, if nobody can SEE your emails, its a total waste of time, energy and money. So, how do you ensure your emails do not hit the SPAM box? How do you ensure Email Deliverability?

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8 Best Practices to Protect Your Email Reputation

Zoominfo

The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. 8 Steps to Improve Your Email Deliverability Rate. Implementing this as a best practice will improve your deliverability rates and minimize bounce-back rates.

CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. Adopting stricter permissioning and consent for your email program will not only keep you in compliance, but will also help your overall email deliverability.

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Decision 2020: Email from the Presidential Contenders

eDataSource

Inbox performance is — typically for political email — low for these candidates: none of them is seeing better than 82% deliverability, and Harris’ is only 68%. That translates, respectively, into risky spam rates of 18% and 32%. Politicians are not bound by the strictures of CAN-SPAM regulations, and most tend to have sloppy list acquisition and send practices. Deliverability News & Updates Election Email Deliverability Presidential Email

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Permission-Based Email Marketing: Everything You Need to Know

Optinmonster

But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. Unfortunately, the rules for permission-based email marketing run deeper, and it can be confusing to many online business owners.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Zoominfo

Segmentation, personalization, automation…And perhaps most important of all, email deliverability and email bounce rate. According to SendGrid , your reputation depends on 6 elements: Properly formatted email Consistent volume Avoiding spam traps Low email bounce rates No blacklist appearances. A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network. How can you monitor sender reputation?

The Unseen Damages to Your Marketing Due to Email Bounces

SalesIntel

As a result, it guarantees that the deliverability and IP integrity are not jeopardized by repeated sends to addresses that no longer exist. This is done to protect your email deliverability and IP integrity from being harmed by frequent sends to inactive email addresses.

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Litmus Live Week 2020: Day 5 Highlights

Litmus

Today’s live sessions covered email deliverability, marketing in 2020’s “New Normal,” AMPscript, and our first-ever Email First Awards and Litmus Certifications. Now on to our top takeaways from Litmus Live Week day 5… The Factors That Affect Email Deliverability | Chad S.

Your Guide To Understanding Email Compliance and Security in Australia

Vision6

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them.

12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.

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What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. You can use an online service to do so.

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