Martech

OCTOBER 13, 2023

We have a saying here at Wellspring Digital, “Rule number one, don’t trust the tools.” For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. We can now automate most of our marketing efforts. Distrust but verify. And that’s my point.

Marketing AI 138

Marketing AI Paid Content Paid Search Agency Automation 138

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? If so, how can we normalize the data over time?

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Hubspot

JULY 22, 2014

Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it.

CAN-SPAM 28

CAN-SPAM Email Marketing Advertising Agencies Paid Search Agency 28

Predictive Response

AUGUST 15, 2022

Hubspot has reported that there are 4 billion email users to date in 2022. You can share news tips and updates on your product, service, or nonprofit. With so many creative tools out there, it can be easy to get lost in the weeds. Building an email newsletter can be time consuming as well. Step 1: Who is Your Audience?

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Hubspot

SEPTEMBER 9, 2020

Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. They record if people frequently unsubscribe or report spam from certain email senders, and then assign you a Sender Score based on that monitoring.

Deliverability 95

Deliverability CAN-SPAM Click Rate Marketing & Strategy 95

SalesIntel

MAY 10, 2021

Although the two terms are different, they can both equally damage your marketing efforts. Email bounces and spam reports will harm the overall marketing performance in a variety of ways. Email service providers, such as Google, each have their own set of rules for limiting bounce rates to avoid spam. Maybe that, too.”.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

Optinmonster

DECEMBER 14, 2021

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. That way, you can find what you’re looking for FAST.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Hubspot

OCTOBER 3, 2013

And now, you’re getting spammed -- something no one in the world enjoys. And CAN-SPAM , a law passed to prevent companies from spamming people through email, only does so much to prevent spam. Currently, companies who are CAN-SPAM-compliant just need to: Include a valid physical postal address in every email sent.

CAN-SPAM 28

CAN-SPAM Email Marketing Opt-out Word of Mouth 28

Envy

APRIL 18, 2018

Failure to comply can result in a penalty up to €20 million or 4 percent of the company’s global annual turnover. Marketing companies and other businesses targeting EU citizens will, therefore, be bound to GDPR rules even if they reside outside the EU. HubSpot is in the process of adding a way to track how data was lawfully acquired.

Privacy Policies 88

Privacy Policies Work Management Paid Search Agency Marketing Management 88

PureB2B

MAY 30, 2022

Cold email can be a massive driver of revenue growth. But, the truth is that everyone can tell when you’re sending a cold email based on a cookie-cutter template. How can they tell? As soon as a site like Close or HubSpot publish their latest cold email templates, they’re going to be put to the test by sales reps.

Copywriting 62

Copywriting Practices Best Practices Template 62

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. A tool with great features but a bad user experience can increase full adaptation time by an entire quarter. In other words, email marketing works if you work it! Follow email marketing compliance.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Optinmonster

APRIL 22, 2020

How to send emails via WordPress that don’t end up in a SPAM folder. Consider the following: Transactional emails have open rates that are up to 8x higher than any other email and can generate up to 6x more revenue (Campaign Monitor). They can have a: Primary goal: the main reason for the email.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

seo.co

OCTOBER 27, 2020

And if it is, what can you do to combat it? Source: Hubspot. For starters, the Sandbox penalty could apply as a way to fight against spam. For example, according to Google’s John Mueller , “it can take a bit of time for search engines to catch up with your content, and to learn to treat it appropriately.

Google 116

Google Effectiveness Domain CAN-SPAM 116

Buffer

APRIL 9, 2019

Create automation rules to get messages into the right spots. Can you see a shared theme? We’ve had many conversations about cross-functional goals, and we definitely see more progress we can make in order to keep perfecting this partnership. Automation rules to filter social media messages. Reply with a shared voice.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. She posts how-to guides and growth hacks on her website that can help digital marketing experts tailor a solid SMM strategy. Mari Smith Mari Smith is known as “the Queen of Facebook.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Atomic Reach

OCTOBER 29, 2018

However, before getting into the nitty-gritty of what your email marketing metrics can show you, let's go over what this marketing channel really entails. As you may know, other marketing channels can be rather expensive, and when done right, email marketing can be a fruitful channel for any business. What is Email Marketing?

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Hubspot

JUNE 27, 2018

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Have you heard of CAN-SPAM ? Conduct a Five-Second Test.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

PureB2B

MAY 30, 2022

Can you imagine the future without email? Of course, when done incorrectly , B2B email marketing can feel a lot like spam, but therein lies the massive importance of the permission marketing concept. With email, those referrals can happen in real-time. Popular ESPs include MailChimp, Constant Contact, HubSpot, and Pardot.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Hubspot

NOVEMBER 7, 2019

Here, I sat down with Victor Pan, HubSpot's SEO strategist, to learn what Google's rel=nofollow announcement means for SEO strategists and users. This benefitted the companies who received the money and the people who received the backlink, but it didn't benefit users, who'd often end up clicking on spam on an otherwise trustworthy source.

SEO 67

SEO Google Wikipedia Lead Scoring 67

Hubspot

MAY 27, 2020

As always, the truth is somewhere in the middle: yes, it can be a waste of time and resources, but, done right, it can be a powerful fuel for your growth. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Hubspot

MARCH 29, 2018

They want people to have a great search experience and ensure the results they provide do not include spam. It can lead to being wiped completely from search results or gaining a lower position. This article will explain what black hat SEO techniques involve so you can make sure to avoid them when devising your organic search strategy.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Hubspot

JULY 7, 2020

HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. To explore the accompanying dataset on your own, you can find our interactive microsite here. Even as open rates reached unexpected highs, one rule of marketing email remained true — companies that sent less email got more opens.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

SmartBug Media

MARCH 17, 2020

Fake Social Media Profiles: Negative reviews published on social can hurt you. By forcefully crawling the site, taxing the server load, and ultimately crashing the site, negative SEO practitioners can decrease or de-rank your site. Obviously, Google wants everyone to play by the rules. What does Google say about Negative SEO?

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

FEBRUARY 20, 2020

Since the rules were loose, both white hat and black hat SEO tactics began to develop. One of the ways that a competitor can use negative SEO to attack your site is by building unnatural or spammy backlinks. Basically, this means they'll send thousands of spam links to your site and/or send fake link removal requests.

SEO 98

SEO Traffic CAN-SPAM Ethics 98

Hubspot

SEPTEMBER 7, 2017

It was clear to them it's the best way to influence the most people," says Marcus Andrews , a product marketing manager at HubSpot. Anyone, for the most part -- minus those that don't get through Facebook's new and in-progress filters -- can create an account and advertise on these platforms. What does that mean for marketers?

Spending 75

Spending Facebook Ads Social Networks 75

Outgrow

AUGUST 11, 2020

Which Direct Response Marketing Techniques Can You Borrow? If you want to boost your CTR and conversion rate using email writing techniques, you need to play by the rules. After addressing a problem using a certain emotion, you can proceed with the description of your product/service as a solution to it. Show value.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Hubspot

MARCH 6, 2018

While several businesses have been using Messenger as a customer service communication method, that's been largely restricted to those who can build bots: software that simulates a conversation with humans on messaging platforms. And, similar to promoted posts or ads, Page administrators can also target recipients according to interests.

Paid Search Agency 74

Paid Search Agency Broadcasting Ads Work Management 74

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Think of a local burger chain that becomes a franchise and can’t serve the same tasty burgers anymore. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

seo.co

OCTOBER 6, 2021

Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. You can actually increase the visibility of your CTAs in a number of distinct ways: Frequency. Image Source: Hubspot ). However, the cause of this can be a bit misleading. Image Source: Unbounce ).

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Only B2B

JANUARY 24, 2018

As the image and the title can make all the difference! Slideshare allows anybody to upload a slideshow that any visitor can download to use. It’s not enough to simply post up links to your content in order to avoid being accused of posting spam. reddit.com/r/sideproject. reddit.com/r/launchpages. reddit.com/r/entrepreneur.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Optinmonster

MAY 29, 2023

Fortunately, OptinMonster can be your competitive edge. In this article, we’ll go over 7 ways that you can use OptinMonster to give your digital marketing agency a boost in the marketplace. First, we’ll look at how you can use OptinMonster to get more of your own clients.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies Work Management 59

Optinmonster

FEBRUARY 5, 2020

Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. If your marketing strategy involves posting on social media, then you can use various social media marketing tools to pre-plan and batch your posts all at once. It’s how quickly you can get things done and at what scale.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Hubspot

MAY 15, 2018

This report includes a preliminary inventory of rule-violating content and the removal action Facebook took on it. Facebook defines spam as "inauthentic activity that's automated (published by bots or scripts, for example) or coordinated (using multiple accounts to spread and promote deceptive content).". Hate Speech. Fake Accounts.

Facebook 69

Facebook CAN-SPAM Transparency Content 69

Atomic Reach

NOVEMBER 5, 2018

We can be generalists, speakers, and proclaimers. One of the most frequent reasons is when a prospect opens your email several times and never answers back (a good CRM like HubSpot can help you track this activity). The C-suite targets are usually people who can open your letter multiple times in one hour.

Tips 67

Tips Lead Scoring Lead Ranking Top of Funnel 67

Televerde

FEBRUARY 20, 2020

Undoubtedly, your company needs to take advantage of marketing automation to stay competitive in the modern marketplace, this can be a little intimidating. As Bill Gates once said, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency.

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

Schubert B2B

JUNE 22, 2020

While they may seem like a B2B sales dream, they usually have strong moderation and SPAM rules that will get you ejected from the group the moment you try to promote a product or service. You can still reach the individuals in these groups by targeting relevant members with paid ads. Don’t make that mistake.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Work Management B2B 62

Hubspot

MAY 10, 2022

Text and live chat can be fantastic mediums for staying top-of-mind for your prospects, which is leading to the evolution of business conversations. To get customers to sign up, you can ask them to text a keyword to a mobile number. You can also have them check a communications consent box when they send an inquiry to your sales team.

Conversion Rate 68

Conversion Rate Conversion Opt-out Opt-in 68