B2B Marketers Are Buying Customer Data Platforms. Here's Why.
Customer Experience Matrix
SEPTEMBER 8, 2017
I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. To build some suspense, let’s first review who else has been buying CDPs. I think the reason is that banks, airlines, and telcos all capture their customers’ names as part of their normal operations.