Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

Buying Cycle 110

Buying Cycle Intent Buy Digital Marketing Funnels 110

Smashmouth Marketing

DECEMBER 17, 2021

Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Hear how you can use intent data to reach higher-quality leads earlier in the buyer journey. Examples of intent signals.

Intent Data 185

Intent Data Intent Leads Lead 185

Aberdeen

JANUARY 24, 2019

That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Prospective buyers emit signals of their purchase intent. All our products and solutions actually drive results from qualified buyer intent signals. Aberdeen agrees.

Buyer Intent 40

Buyer Intent Intent Signal Intent Purchase Intent 40

Aberdeen

JANUARY 28, 2019

In a Mintigo blog post , Chughtai explores the ubiquity of AI, the winning power of human + artificial intelligence, and the potential for B2B organizations to use data to drive revenue, particularly by using AI to decipher buyer intent signals. is the key to taking a buyer intent signal all the way to a converted, satisfied client.

Intent Signal 40

Intent Signal Buyer Intent B2B Marketing Intent 40

Zoominfo

MARCH 29, 2023

This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. We are in a measured buying environment.

Sales Cycle 130

Sales Cycle Zoominfo Intent Signal B2B Sales 130

Aberdeen

FEBRUARY 22, 2019

And just as the scientists who created DeepSqueak aim to add contextual behavioral information to research involving these small mammals, Aberdeen’s insights into the behavioral patterns of prospective buyers who have emitted purchase intent signals will add a key layer of visibility and context to marketing and sales operations.

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Exhibitors started being able to buy stage time.

Trade Show 103

Trade Show B2B Marketing B2B Buy 103

Zoominfo

JANUARY 11, 2021

Most prospects begin their buying journey (or at least preliminary research) because of a business-related issue they would like to be solved. Use Intent Signals. They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals.

B2B 277

B2B Intent Signal Zoominfo B2B Marketing 277

Leadspace

APRIL 5, 2023

Finding the right type of companies within your TAM that need your product is a huge step towards closeable business, but you still need to figure out which of those companies are actually ready to buy your product – this is where intent comes into play. We can determine intent by a company’s search activities.

Intent 62

Intent Intent Signal Companies Search Marketing 62

Zoominfo

JANUARY 11, 2021

Most prospects begin their buying journey (or at least preliminary research) because of a business-related issue they would like to be solved. Use Intent Signals. They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals.

B2B 246

B2B Intent Signal Zoominfo B2B Marketing 246

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent.

Digital Marketing Funnels 118

Digital Marketing Funnels Advertising Channels Intent Signal Marketing Funnels 118

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. For every action a prospect takes, they create a trail of intent data across the internet.

Buy 100

Buy B2B Sales Intent Data Marketing Prospects 100

The Point

JULY 27, 2021

Who are known contacts in the buying groups and are they engaged? Are there intent signals that the account is a high-propensity opportunity? What content topics have account contacts engaged with recently, and how is that content classified in terms of buying stage (early, mid, late)?

Account Based Marketing 351

Account Based Marketing ABM Intent Data Contact Marketing 351

Heinz Marketing

APRIL 5, 2023

They provide a deeper understanding of your target audience’s role within the buying committee and the company. Having a defined buying committee helps map out the ideal people to target, to get in front of, and those that they are going to need approval from. Having defined personas is important.

Marketing Prospects 100

Marketing Prospects Marketing Strategy Intent Signal Trigger Marketing 100

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Buy 52

Buy Content Generation Intent Signal 52

Martech

DECEMBER 19, 2022

Together, we can capture a snapshot of intent’s current state, understand the challenges and opportunities and preview what should be on the menu going forward. What is the number one value proposition of intent in today’s GTM efforts? Marketing is playing a larger, more proactive role in the buying-selling process.

Intent Data 121

Intent Data Intent B2B Marketing Account Based Marketing 121

Content4Demand

AUGUST 17, 2021

Elevating the Buying Experience. Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy Content 98

Zoominfo

JUNE 15, 2021

If a company that normally doesn’t research “applicant tracking systems” starts showing heavy consumption of that topic that exceeds historical baselines, there might be a strong buying opportunity. More Contacts Based on Intent Signals We’re not simply recommending better contacts — we’re also recommending more contacts.

Zoominfo 130

Zoominfo Contacts Intent Signal Contact Marketing 130

Zoominfo

JUNE 15, 2021

If a company that normally doesn’t research “applicant tracking systems” starts showing heavy consumption of that topic that exceeds historical baselines, there might be a strong buying opportunity. More Contacts Based on Intent Signals. It takes six to 10 people to sign onto any buying decision.

Zoominfo 130

Zoominfo Intent Contacts Intent Signal 130

PureB2B

JULY 7, 2022

B2B data solutions can provide you with intent-driven leads who are ready to buy. Hiring such services is a straightforward and cost-effective way to leverage intent data. There are no guesswork, false positives, and intensive research process involved if you find the right partner for your intent data needs.

Intent 118

Intent Leads Lead Intent Data 118

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Focus on Data Privacy.

Zoominfo 246

Zoominfo Intent Data Intent Signal B2B Marketing 246

NetLine

MARCH 2, 2023

Indeed, if you’ve already been scoring prospects that visit your site, or have created lists of accounts that meet your ideal customer profile, until now it’s quite reasonable to assume that you’ve already been trying to identify those who want to buy from those who don’t.

Intent Data 75

Intent Data Intent B2B Buyer Intent 75

Rev

FEBRUARY 28, 2023

Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t. Intent data is powerful. Window shoppers: low Rev Score + high intent score We mentioned window shoppers above.

Intent Data 78

Intent Data Intent Intent Signal Marketing Prospects 78

SalesIntel

MAY 25, 2023

It’s much less about long-term, in-person sales relationships with playing golf and going out to dinner, and much more about customers having their self-led journeys, most of which do not interact with the sales team until they have already decided to buy. Bombora Company Surge® Intent The internet’s a big place.

Intent Data 52

Intent Data Intent Bombora B2B Sales 52

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals. With this intelligence, you can run targeted or account-based campaigns to the buying groups at that company.

Marketing Websites 100

Marketing Websites Intent Signal Buyer Intent Trigger Marketing 100

Tony Zambito

MAY 17, 2021

The idea of buying teams or buying committees will be completely altered. If your ABM program is still stuck on physical “buying teams” and not keeping in synch with how work is changing, it will have a hard time succeeding. The future of work will be drastically different in the next few years.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Digital Marketing Funnels 224

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. Intent data can allow you to see an entire buying group, as well as their roles within the group.

Intent Data 90

Intent Data Intent Content Account Based Marketing 90

Zoominfo

JUNE 11, 2021

Use buying signals to get in front of newly established businesses. Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Evaluate These Changes to the Sales Process. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling B2B Sales Intent Signal 130

Zoominfo

JUNE 11, 2021

Use buying signals to get in front of newly established businesses. Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. For example, in the U.S. Source: U.S. Frattini added.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing Prospects 130

Zoominfo

OCTOBER 28, 2020

ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. In other words, there was too much data , which led to too many intent signals. How (And Why!)

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

6sense

SEPTEMBER 7, 2022

Nearly 85% of buying teams use LinkedIn during their purchase process, which is why it’s become a staple in many a marketer’s toolkit. 6sense’s LinkedIn integration combines audience data with intent signals to find the right buyers at the right time. Whether they are interested in buying. Set your campaign objective(s).

Lead Generation 62

Lead Generation Linkedin Tactics Generation 62

6sense

OCTOBER 12, 2022

6sense can tell revenue teams who their potential customers are, as well as when they are ready to buy. In large part, intent data — the digital footprints left behind when people do online research. Examples of Intent Data. 6sense tracks several types of intent data. But what powers this ability?

Intent Data 62

Intent Data Intent Intent Signal Keywords 62

Leadspace

SEPTEMBER 16, 2022

For B2B businesses, these signals along with the context for who is the person searching might be a very valuable way to learn if your target accounts or their buying teams are inching closer to a conversion. What Are Intent Signals and How to Use Them? Let’s take a closer look.

Intent Data 62

Intent Data Intent B2B Sales B2B Marketing 62

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

Buyer Intent 62

Buyer Intent Intent Data Intent Privacy 62

Zoominfo

MARCH 7, 2023

It can often take weeks or even months to gain executive buy-in with a compelling business case. Once you have buy-in, you need to secure a budget and resources to start building the desired tech stack. An increase in searches from multiple contacts at an account often indicates that they are open to buying.

Account Based Marketing 130

Account Based Marketing ABM Funnel Advertising Marketing Funnels 130

6sense

DECEMBER 9, 2021

The fact is that today’s buyers expect sellers to know a lot more about them — and that begins with knowing whether they’re even in market to buy. What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. That means having the intelligence needed to sell and market better.

Intent Signal 62

Intent Signal B2B Sales B2B Marketing Marketing Prospects 62

6sense

NOVEMBER 7, 2021

DEEPAK: So what really differentiates companies that actually win deals versus the ones that don’t [is that they understand] earlier and earlier signals of intent , and clubbing those different intent signals together. Because remember, no one intent signal can definitively say the person is going to buy a lot.

Intent Signal 62

Intent Signal Buyer's Journey Intent Buyer Intent 62