Aberdeen

JANUARY 24, 2019

That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Prospective buyers emit signals of their purchase intent. All our products and solutions actually drive results from qualified buyer intent signals. Aberdeen agrees.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Aberdeen

JANUARY 28, 2019

In a Mintigo blog post , Chughtai explores the ubiquity of AI, the winning power of human + artificial intelligence, and the potential for B2B organizations to use data to drive revenue, particularly by using AI to decipher buyer intent signals. is the key to taking a buyer intent signal all the way to a converted, satisfied client.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Aberdeen

FEBRUARY 22, 2019

And just as the scientists who created DeepSqueak aim to add contextual behavioral information to research involving these small mammals, Aberdeen’s insights into the behavioral patterns of prospective buyers who have emitted purchase intent signals will add a key layer of visibility and context to marketing and sales operations.

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

Zoominfo

JANUARY 11, 2021

Most prospects begin their buying journey (or at least preliminary research) because of a business-related issue they would like to be solved. Use Intent Signals. They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Smashmouth Marketing

DECEMBER 17, 2021

Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Hear how you can use intent data to reach higher-quality leads earlier in the buyer journey. Examples of intent signals.

Intent Data 185

Intent Data Lead Ranking Lead Scoring Intent 185

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Content4Demand

AUGUST 17, 2021

Elevating the Buying Experience. Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Zoominfo

JANUARY 11, 2021

Most prospects begin their buying journey (or at least preliminary research) because of a business-related issue they would like to be solved. Use Intent Signals. They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

The Point

JULY 27, 2021

Who are known contacts in the buying groups and are they engaged? Are there intent signals that the account is a high-propensity opportunity? What content topics have account contacts engaged with recently, and how is that content classified in terms of buying stage (early, mid, late)?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Only B2B

FEBRUARY 28, 2024

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. However, drawing the right signal amidst complex data patterns is challenging. Let’s simplify complex intent data patterns: Economic slowdown jitters? Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Zoominfo

MARCH 29, 2023

This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. We are in a measured buying environment.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Exhibitors started being able to buy stage time.

Trade Show 70

Trade Show Marketing Budget Creation Marketing Budget Buy 70

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Focus on Data Privacy.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

HG Data

JULY 26, 2023

Leverage the power of customer buying patterns with Contextual Intent from HG Insights! In this step-by-step video, Shelby Cleveland, Enterprise Account Executive, demonstrates how her customers use HG’s Contextual Intent tool to target prospects and engage with them early in the buying journey.

Intent 52

Intent Intent Signal Video Marketing Buy 52

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent.

Top of Funnel 112

Top of Funnel Activities Intent Signal Advertising Channels 112

Only B2B

FEBRUARY 21, 2024

Relying solely on demographics or past purchases misses the key ingredient: active buying intent. Remember, intent data isn’t just about getting you started; it’s about getting you there efficiently and effectively. Let’s delve deep into Intent Data in Personalized B2B Marketing.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Inbox Insight

DECEMBER 8, 2023

Beat the competition By identifying prospects early in their buying journey, you can establish your brand as a trusted expert and gain a significant competitive advantage. What’s more, understanding job level seniority based on machine learning is one way to predict relevance in the buying committee and boost conversions.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Martech

DECEMBER 19, 2022

Together, we can capture a snapshot of intent’s current state, understand the challenges and opportunities and preview what should be on the menu going forward. What is the number one value proposition of intent in today’s GTM efforts? Marketing is playing a larger, more proactive role in the buying-selling process.

Intent Data 122

Intent Data Intent Marketing Analytics Tools Intent Signal 122

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Tony Zambito

MAY 17, 2021

The idea of buying teams or buying committees will be completely altered. If your ABM program is still stuck on physical “buying teams” and not keeping in synch with how work is changing, it will have a hard time succeeding. The future of work will be drastically different in the next few years.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Zoominfo

OCTOBER 28, 2020

ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. In other words, there was too much data , which led to too many intent signals. How (And Why!)

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Leadspace

APRIL 5, 2023

Finding the right type of companies within your TAM that need your product is a huge step towards closeable business, but you still need to figure out which of those companies are actually ready to buy your product – this is where intent comes into play. We can determine intent by a company’s search activities.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

SalesIntel

MARCH 14, 2024

Enhanced Lead Qualification: Understanding the technology stack, organizational characteristics, and buying intent of prospects allows sales teams to prioritize leads more effectively. Sales conversions can be optimized by focusing efforts on high-potential leads that match ideal customer profiles and exhibit strong buying signals.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing. “We are excited to partner with Bombora.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Oktopost

JANUARY 25, 2024

Leverage social media intent signals Integrating social intent signals into your marketing and sales strategies isn’t just a smart move; it’s a game-changer for understanding your audience and sparking genuine interest in your products or services. This is exactly where social media comes into play.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Heinz Marketing

APRIL 5, 2023

They provide a deeper understanding of your target audience’s role within the buying committee and the company. Having a defined buying committee helps map out the ideal people to target, to get in front of, and those that they are going to need approval from. Having defined personas is important.

Ideal Customer Profiles 101

Ideal Customer Profiles Intent Signal Work Management Verticals 101

DemandBase

AUGUST 14, 2019

So I’ve got all this amazing data and I’m now starting to feel all warm and fuzzy inside as I have a list of accounts that are showing active buying signals right at the start of the buyers journey. Let’s serve them content that is relevant to their business and where they are in the buying cycle. So what happens next?

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Rev

FEBRUARY 28, 2023

Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t. Intent data is powerful. Window shoppers: low Rev Score + high intent score We mentioned window shoppers above.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. Intent data can allow you to see an entire buying group, as well as their roles within the group.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Strategic-IC

OCTOBER 16, 2018

While these methods may be reaching larger audiences, in many cases those audiences aren’t relevant, aren’t interested, and certainly aren’t showing any intent to buy. How Does Behavioural Intent Data Tie Into Inbound and Account-Based Marketing? from 10% to 35%), and cut time and effort by a huge 66%.

Intent 67

Intent Buy Account Based Marketing Work Management 67

Engagio

AUGUST 15, 2023

Let’s start by examining the differences between B2B and B2C buying journeys. In B2C, you usually have a large market, mostly made up of individual buyers making simple buying decisions that are low cost and don’t involve multiple decision-makers. Because B2B buying decisions take longer. B2B is the opposite. Easy decision.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

JULY 13, 2023

Intent Data: A Game-Changer for B2B Event Marketing Understanding Intent Data: Intent data refers to the valuable information collected about individuals’ or companies’ behavior and actions, indicating their buying intent.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62