Leadspace

FEBRUARY 14, 2020

And it’s all thanks to intent signals. Let’s take a closer look at what intent signals are. What Are Intent Signals? Intent signals, or intent data , are indicators that identify accounts who are actively researching your line of products on the web. .

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Intent Signal Intent B2B Marketing Top of Funnel 62

Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. The anatomy of these signals, however, is often vaguely interpreted and unreliable. Signal Keywords.

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Intent Signal Buyer Intent Intent Intent Data 49

Zoominfo

JUNE 21, 2024

Sellers can let the signals drive their actions with features like: 1. Real-Time Alerts on Intent Spikes Keep an eye on your target accounts and receive alerts when there is a noticeable rise in interest based on any intent signals. Executive Shake-up Notifications Never miss executive changes within your target accounts.

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Zoominfo Intent Signal Intent Sales Qualified Leads 130

Martech

JULY 11, 2024

Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true.

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B2B Marketing Intent Signal Zoominfo B2B 121

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

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Buying Cycle Intent Buy Intent Signal 115

Lusha

APRIL 5, 2023

It’s no secret that we’re all about intent signals right now (have you seen our blog lately?). Why intent data is important right now There’s a reason we’re talking so much about intent signals right now. Intent gives companies the opportunity to optimize their outbound efforts and overall go-to-market motions.

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Ideal Customer Profiles Buy Cross-Selling Intent Data 52

Lusha

FEBRUARY 12, 2023

Buying signals are about as delightful to salespeople as a customer waving their hand and shouting, “sell me something!” But what exactly is a buying signal? Getting familiar with different buying signals can help you jump on great opportunities and reduce time wasted on window shoppers.

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Buy Intent Signal Sales Qualified Leads Ideal Customer Profiles 52

Zoominfo

MAY 31, 2023

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Bottom line: intent data is gold. The good news?

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Aberdeen

JANUARY 24, 2019

That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Prospective buyers emit signals of their purchase intent. All our products and solutions actually drive results from qualified buyer intent signals. Aberdeen agrees.

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Intent Signal Buyer Intent Intent Purchase Intent 40

Lusha

FEBRUARY 22, 2023

If you reach out when it’s relevant to them, not only are they more open to talking to you– it could also speed up the buying process. Sounds like a pipe dream, but it’s actually possible using Lusha’s Intent Signals. Here’s what intent data is, and how it finds the doors that are already opened. What is Lusha’s Intent?

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Ideal Customer Profiles Buy Marketing Budget Intent Data 52

Aberdeen

JANUARY 28, 2019

In a Mintigo blog post , Chughtai explores the ubiquity of AI, the winning power of human + artificial intelligence, and the potential for B2B organizations to use data to drive revenue, particularly by using AI to decipher buyer intent signals. is the key to taking a buyer intent signal all the way to a converted, satisfied client.

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Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Aberdeen

FEBRUARY 22, 2019

And just as the scientists who created DeepSqueak aim to add contextual behavioral information to research involving these small mammals, Aberdeen’s insights into the behavioral patterns of prospective buyers who have emitted purchase intent signals will add a key layer of visibility and context to marketing and sales operations.

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Intent Signal Intent Intent Data Purchase Intent 40

Zoominfo

JANUARY 11, 2021

Most prospects begin their buying journey (or at least preliminary research) because of a business-related issue they would like to be solved. Use Intent Signals. They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals.

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Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

FEBRUARY 5, 2024

Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time. It allows marketers to target any prospect exhibiting key buying signals, and retarget engaged visitors across multiple channels. This is called “known intent,” and it can reveal invaluable insights.

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Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Smashmouth Marketing

DECEMBER 17, 2021

Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Hear how you can use intent data to reach higher-quality leads earlier in the buyer journey. Examples of intent signals.

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Intent Data Lead Scoring Lead Ranking Intent 185

Only B2B

JULY 10, 2024

If you’re looking for relevant B2B intent data statistics today, you will want to read this. But first, let’s understand what intent data is. Intent data shows you which prospects are interested in buying your products or services. ” 5 Buyers Intent Data statistics that shape your B2B strategy: 1.

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Statistics Top of Funnel Intent Data Intent Signal 71

Zoominfo

JUNE 10, 2024

Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo ZoomInfo Copilot: Finding Signals in the Noise Despite having more data at their disposal than ever before, today’s GTM teams still struggle to connect with motivated buyers at the right moment. That’s precisely what ZoomInfo Copilot can do for your team.

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Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Only B2B

JULY 10, 2024

If you’re looking for relevant B2B intent data statistics today, you will want to read this. But first, let’s understand what intent data is. Intent data shows you which prospects are interested in buying your products or services. ” 5 Buyers Intent Data statistics that shape your B2B strategy: 1.

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Intent Data Statistics Intent Top of Funnel 71

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. For every action a prospect takes, they create a trail of intent data across the internet.

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Content4Demand

AUGUST 17, 2021

Elevating the Buying Experience. Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

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Intent Data Intent Buy B2B Thought Leadership 98

Zoominfo

JANUARY 11, 2021

Most prospects begin their buying journey (or at least preliminary research) because of a business-related issue they would like to be solved. Use Intent Signals. They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals.

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Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end.

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The Point

JULY 27, 2021

Who are known contacts in the buying groups and are they engaged? Are there intent signals that the account is a high-propensity opportunity? What content topics have account contacts engaged with recently, and how is that content classified in terms of buying stage (early, mid, late)?

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Exhibitors started being able to buy stage time.

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Trade Show Marketing Budget Creation Marketing Budget Buy 71

Zoominfo

MARCH 29, 2023

This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. We are in a measured buying environment.

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Zoominfo

MAY 22, 2024

“Copilot allows me to jump right into accounts with knowledge of their buying intent and contacts,” says Danny Underhill, an account manager at Lumen. I can go hit ‘find buying group,’ see 20 of the top contacts, click them all, and go down each one and send an email.

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Zoominfo Marketing Analytics Tools Outreach Ideal Customer Profiles 130

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

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Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Zoominfo

MAY 22, 2024

And this information is out there in the form of digital buying signals. These alerts can be shared across multiple channels, allowing teams to quickly triage emerging opportunities and act decisively on high-quality intent signals.

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Zoominfo Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 130

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Focus on Data Privacy.

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Only B2B

FEBRUARY 28, 2024

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. However, drawing the right signal amidst complex data patterns is challenging. Let’s simplify complex intent data patterns: Economic slowdown jitters? Wondering why people buy?

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Intent Data Intent Intent Signal Sales Qualified Leads 71

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent.

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Top of Funnel Activities Intent Signal Advertising Channels 110

HG Data

JULY 26, 2023

Leverage the power of customer buying patterns with Contextual Intent from HG Insights! In this step-by-step video, Shelby Cleveland, Enterprise Account Executive, demonstrates how her customers use HG’s Contextual Intent tool to target prospects and engage with them early in the buying journey.

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Intent Intent Signal Video Marketing Buy 52

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.

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Intent Data Intent Intent Signal Account Based Marketing 62

Martech

DECEMBER 19, 2022

Together, we can capture a snapshot of intent’s current state, understand the challenges and opportunities and preview what should be on the menu going forward. What is the number one value proposition of intent in today’s GTM efforts? Marketing is playing a larger, more proactive role in the buying-selling process.

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Intent Data Intent Marketing Analytics Tools Intent Signal 119

Zoominfo

JANUARY 12, 2024

Driving Alignment: Data Foundation, Actionable Signals To execute against its ambitious growth plans, Smartsheet first had to nail its audience segmentation and targeting strategy. “Our segmentation strategy relies on having a deep understanding of the buying committee at each of our target accounts.

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Zoominfo Lead Ranking Enterprise Management Sales Qualified Leads 130

SalesIntel

JUNE 18, 2024

“Intent is a signal that can help you determine what an account might do next” – Ariana Shannon, Director of Marketing at SalesIntel These “signals” are varied and (as we see below) come in many different types. Data: Start by identifying the specific intent signals and data points that will trigger your outreach efforts.

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Account Based Marketing ABM Ideal Customer Profiles Webinar Metrics 40

Tony Zambito

MAY 17, 2021

The idea of buying teams or buying committees will be completely altered. If your ABM program is still stuck on physical “buying teams” and not keeping in synch with how work is changing, it will have a hard time succeeding. The future of work will be drastically different in the next few years.

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Account Based Marketing ABM Buyer Personas Intent Signal 224