DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. Identify buying teams by seeing which topics are surging in which locations. Accounts don’t make purchase decisions, people do, so our team is excited to be able to reach the right people in any account that’s showing purchase intent.

Bombora 45

Bombora Purchase Intent Intent B2B 45

Markempa

AUGUST 12, 2021

The goal of lead nurturing is to help potential customers on their buying journey. I define lead nurturing as consistent and meaningful communication with viable potential customers regardless of their timing to buy. It’s not “following up” every few months to find out if a prospect is “ready to buy yet.” sale’s team).

Lead Nurturing 130

Lead Nurturing Buy Leads Lead 130

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. To initiate a campaign against this limited information, enhance the data to identify buying committees at the interested companies.

Intent Data 100

Intent Data Intent Purchase Email Campaigns 100

B2B Lead Generation

APRIL 20, 2015

The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. I define lead nurturing as consistent and meaningful communication with viable prospects (those that are “a fit” for your solution), regardless of their timing to buy. It’s about progression. We’re doing OK, so why do we need this?

Lead Nurturing 120

Lead Nurturing Leads Lead Buy 120

DiscoverOrg

MARCH 5, 2018

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent. You’re not missing buying cycles.

Marketing Prospects 265

Marketing Prospects Purchase Intent Contact Marketing Buying Cycle 265

Televerde

MARCH 28, 2022

This could mean going to the grocery store to buy a gallon of milk or getting a more affordable cell phone data package. These are examples of purchasing intent. There are typically four types of purchasing intent, as seen in the image below. In other instances, customers are not looking to buy something.

Intent 105

Intent Purchase Intent Interactive Marketing Purchase 105

Martech

DECEMBER 10, 2021

Personal ethics and brand values have become factors in buying decisions for many customers. Additionally, inclusive ads drove a 23-point lift in purchase intent among consumers belonging to Gen Z, whether the person experiencing the ad was personally represented or not, according to Microsoft.

Advertisements 114

Advertisements Advertising Purchase Intent Business 114

V12 Data

OCTOBER 20, 2022

Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving. Uncover key insights on new movers’ shopping behaviors, including purchase timing, enticements to try new brands, social media purchasing power, and more. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Marketing Interactions

JUNE 13, 2021

In fact, proving you know them can decrease purchase intent by 4%. Research from Gartner found that helping B2B buyers advance increased purchase intent by 16%. In case you’ve been under a rock for the last five or so years, buyers have taken control of how they buy. Break the Illusion of Control.

B2B Marketing 174

B2B Marketing B2B Marketing B2B Sales 174

SalesIntel

JANUARY 21, 2022

Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. This data enables you to ‘jump the queue,’ allowing you to pitch to potential clients at the precise, appropriate time when they are looking to buy. What is Intent Data in a Nutshell?

Intent Data 98

Intent Data Sales Cycle Intent Buyer Intent 98

Sprout Social

OCTOBER 23, 2018

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products.

Buy 110

Buy Tagging Social Media Social Marketing 110

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Who is most likely to buy and when? Intent data can tell you all of this. What Is Intent Data in Marketing? Guest author Alanna Goodman is a content marketing specialist at ZoomInfo.

Intent Data 79

Intent Data Intent Zoominfo Marketing 79

Valasys

JUNE 3, 2022

Have trouble determining your digital audience’s business requirements and purchasing intent? Intent data is a set of information that can help you reveal what a person is thinking about and, as a result, what they are likely to do, say, or buy shortly. The post What is Intent Data? Share This Post Shares.

Intent Data 52

Intent Data Intent Purchase Intent Purchase 52

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs.

Service 77

Service Purchase Intent Landing Pages Marketing Prospects 77

Scoop.it

DECEMBER 2, 2021

In reality, the perfect keyword has to meet the following criteria: Have a good search volume (your “good” may be different, but we aim for 1,000+ monthly searches) Have a low keyword difficulty (in our case, less than 20/100 in Ahrefs) Have a purchase intent (someone who’s searching for it is likely to buy).

Content 107

Content Digital Marketing Funnels Marketing Funnels Funnel Advertising 107

KoMarketing Associates

AUGUST 29, 2018

To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content. B2B Audiences and the Buying Process. When it comes to the buying process, B2B audiences consult numerous different resources, according to previous research.

Social Media 120

Social Media B2B B2B Marketing Content 120

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Intent Data 69

Intent Data Intent Purchase Intent B2B Marketing 69

Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. In fact, native display ad spend is projected to reach $98.59 billion in 2023.

Curation 118

Curation Relevance Advertisements Advertising 118

TowerData

OCTOBER 22, 2021

What if you had accurate and timely insight into an individual’s unique browsing behavior, preferences and purchase intent? You could influence customers’ buying process and increase sales. You could reach out to them while they are still shopping and help them decide in your favor.

Purchase Intent 61

Purchase Intent Intent Purchase Buy 61

PureB2B

JULY 7, 2022

It ensures leads receive relevant pieces of content that address their pain points, answer their questions, build their confidence, and give them the final push towards a purchase. B2B data solutions can provide you with intent-driven leads who are ready to buy. What are their roles and how much buying power do they command?

Intent 118

Intent Leads Lead Intent Data 118

Aberdeen

DECEMBER 12, 2018

Build or Buy: Is There a Right Approach to Embedded BI? In fact, recent Aberdeen research shows that ISVs are more likely than general enterprises to buy, or plan to buy, embedded analytics functionality from third-party vendors (Figure 1, below). Do you know which specific companies are currently in-market to buy your product?

Buy 45

Buy Ad Building Vendors B2B Marketing 45

Zoominfo

SEPTEMBER 15, 2020

For instance, if a company hires a new Chief Information Security Officer, an intent tool recognizes that one of their next moves might be to search for an integrative cybersecurity solution. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency.

Buyer Intent 182

Buyer Intent Intent Data Intent B2B Sales 182

NetLine

MARCH 2, 2023

Indeed, if you’ve already been scoring prospects that visit your site, or have created lists of accounts that meet your ideal customer profile, until now it’s quite reasonable to assume that you’ve already been trying to identify those who want to buy from those who don’t.

Intent Data 75

Intent Data Intent B2B Buyer Intent 75

KoMarketing Associates

JULY 9, 2019

Recently, TrustRadius published “The 2019 B2B Buying Disconnect” report to shed light on the disconnect between B2B marketers and vendor expectations. Influencer marketing (48 percent), purchase intent targeting (44 percent) and advertising on emerging social channels (44 percent) are becoming more common as well.

B2B Marketing 121

B2B Marketing Marketing Report B2B Content 121

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Intent Data 52

Intent Data Intent Purchase Intent B2B Marketing 52

Oktopost

MAY 23, 2022

The answer is when they want to buy, of course. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. Intent-based marketing gives you the tools to do precisely that.

Intent 90

Intent B2B Marketing Intent Data B2B Sales 90

PureB2B

MAY 30, 2022

The power of buyer intent data is that it allows sales and marketing teams to prioritise certain groups of people based on their intent. Or, at least, how active that intent is. For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience.

Buyer Intent 118

Buyer Intent Intent Data Intent B2B Sales 118

Only B2B

SEPTEMBER 21, 2021

Intent Data, in basic terms, is a set of behavioral signals that helps you understand your prospects’ intent to buy a product or service. According to research, a typical B2B prospect is typically halfway through the buying process before speaking with a salesman.

Intent Data 114

Intent Data Intent B2B Sales B2B Marketing 114

Unbounce

APRIL 4, 2019

Consumers searching in Google have high purchase intent. They’re either researching because they’re considering a purchase now or in the near future—or they’re in active “buy mode.” Facebook can educate and expose people to your brand long before they’re ready to buy. Purchase Intent.

Ads 109

Ads Purchase Intent B2B Marketing Business 109

Marketing Insider Group

JANUARY 5, 2023

Sales teams that attempt to follow-up on inquiries often get frustrated that their time is being wasted on people who don’t actually have the budget or desire to buy something. It’s important to know if they have budget to buy something. If they have the ability to buy something. Sales people are built to sell.

Leads 267

Leads Lead Marketing High Quality Lead 267

The Point

NOVEMBER 12, 2019

However, if it’s a prerequisite for anything you ever do in demand gen, you’re doing your company and sales team a disservice by limiting engagement to only those prospects already in the more advanced stages of the buying journey. Effective demand generation. is a mix of hunting AND gathering.

Intent Data 149

Intent Data Intent Bombora Marketing Prospects 149

V12 Data

NOVEMBER 3, 2020

Consumers are heading online to shop and buy, and dealerships and OEMs are putting protocols in place to make the experience as low-risk and frictionless as possible. With the economic downturn, purchase intent is not what it used to be. Research has always shown that buyers “intensely dislike” the car buying process.

Purchase Intent 98

Purchase Intent Marketing Report Search Marketing Purchase 98

Martech

JANUARY 26, 2022

Prices and color details are dynamically updated in real-time, allowing users to make purchases on items and styles that are in-stock and ready to ship. Ulta Beauty saw $6 million in incremental purchases on Snapchat using the catalog-powered Shopping Lenses, with over 30 million product try-ons in a two-week period. Why we care.

Tools 99

Tools Social Marketing Trigger Marketing Purchase Intent 99

Marketing Insider Group

MAY 20, 2020

Overall, the most meaningful brands experience a 24-point advantage over the least meaningful brands on purchase intent, a 41-point advantage on repurchase intent, and a 39-point advantage when it comes to customer advocacy. Think about it – if a.

Brand Identity 297

Brand Identity Branding Social Marketing Purchase Intent 297

Zoominfo

DECEMBER 23, 2020

How can I get them to buy my company’s product?” ICPs include in-depth details on interests, seasonal trends, location, purchasing intent, and more. Glossing your eyes over a digital database isn’t going to help your sales and marketing teams.

B2B 245

B2B Zoominfo B2B Marketing Contact Marketing 245

FunnelEnvy

SEPTEMBER 29, 2021

The reality is that outside of this relatively short buying window, they’re not thinking about you at all. If you think about this in terms of actual purchase intent of the buyer, it’s usually quite low for anything that has a significant price tag associated with it. Let’s do some funnel math to solve for it.

Optimization 52

Optimization Marketing Funnels Purchase Intent Advertising Funnels 52

V12 Data

JULY 16, 2020

92% of car buyers research online before they buy. In this 30-minute webinar, V12 explores innovative ways automotive brands are now able to identify online consumer purchase intent and put programs in place across channels. This is especially true as more consumers turn to online channels in the wake of the Coronavirus crisis.

Purchase Intent 52

Purchase Intent Intent Signal Demand Intent 52