Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

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Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

They will share:

What can we learn from large-scaled audience engagement networks (what do they do well and how can we emulate)
What are the (5) key ingredients to properly building your own engine
What’s the impact of passive vs active participation in buying engagement from audience networks
What’s critical in choosing trusted partners to scale through a buy strategy

Join the webinar online October 20th, 8:00am EDT, 3:00pm BST.

David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

David Pitta

Marketing pro marrying targeted marketing with structured sales processes. David believes in cohesive marketing and sales. He has built teams of sales and marketing professionals who craft stories that inspire, persuade and shape thinking. These teams fuel predictable pipeline development and customer acquisition, resulting in growing businesses that can better serve clients with disruptive technologies that move their business forward.

John Steinert

As TechTarget CMO, John is responsible for positioning our company and messaging to the constituencies in ways that maximize understanding and energize action. John is convinced that if we do this well, everyone benefits.

B2B Marketing Zone

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

with BrightTALK

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David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget