The Forward Observer
DECEMBER 15, 2023
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups.
Act-On
SEPTEMBER 24, 2023
Lower funnel keywords are an often neglected SEO strategy for marketers. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SendX
MAY 28, 2020
You can’t just create a great product & pray that people will get out their credit cards to buy it. Here is what you do: You make people aware of your product, state the problems it can solve, tell them what they will miss if they don’t buy your product & see the dollars do ‘ka-ching’ in your account.
Martech
NOVEMBER 21, 2023
Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. Achieve full cycle ABM: Moving beyond the top of the funnel.
InsightSquared
APRIL 23, 2019
Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” Then, there was “Account-Based Marketing.” Now, we have “Buying Groups.” What the Heck Are Buying Groups? How Do You Measure Success? So, Where Do You Start?
Tony Zambito
MAY 19, 2021
Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Buyers have adapted fairly well to the idea of digital-first and remote buying.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And the best part is, it can apply to content for all stages of your funnel! How to secure organizational buy-in (and cooperation!). How to develop benchmarks for your inbound culture.
Expert insights. Personalized for you.
169 
Let's personalize your content