Marketing Insider Group

FEBRUARY 23, 2021

Lead-nurturing campaigns: If you have an industry-specific case study, you can segment your email list to share the content with those working in the industry. Add to Your Blog. Another place you can repurpose case study content is on your business blog. Your competitors likely already have. Source: Wyzowl.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Writing on the Web

MARCH 31, 2014

What’s your most useful tips for being productive with your business tasks, especially the one’s you hate? Content Marketing How to.Tips Managing Your Ezine & Blog Tasks blog writing business blogging content marketing tips productivity writing tips' I’d love to hear your ideas.

Tips 100

Tips Product Work Management Marketing Management 100

Single Grain

DECEMBER 29, 2020

Georgiana Laudi and Claire Suellentrop's website and some of their posts/podcasts: Segmenting Customers & Identifying Pain Points to Unlock Growth. Staying up-to-date with the latest news and ideas that you is why all businesses should be consistently following high-quality SaaS publications and business blogs.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Biznology

OCTOBER 24, 2013

If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Biznology

DECEMBER 6, 2013

Perhaps a combination of both: an electronic master calendar and paper copies of segments. Nothing will make you more relevant than to have a blog about the newest release of a product or service within your industry. Creating and maintaining a business blog takes time and commitment. Make the Commitment.

Work Management 80

Work Management Wikipedia Social Media Marketing Management 80

Hubspot

JULY 10, 2019

Segment your email to reach the most relevant audience. That’s where email list segmentation comes into play. Before you start creating content, though, I recommend creating a business blog. Don’t worry, growing your blog readership is easier than you think.)

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

OCTOBER 18, 2016

To be sure, a thoughtfully written business blog can generate leads (and sales). In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. And it will seem much less like work.

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Lead Gen Lead Scoring Lead Ranking Blogger 100

Anything Goes Marketing

AUGUST 26, 2006

Remember, you can also slightly alter the content of your newsletter for your different segments that you're targeting - that's a whole blog post on its own. Problogger and Blog Traffic King are just two examples of very successful email blog newsletters (we need a better name for these - how about "blogletters" or "b-newsletter" ?).

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Webbiquity

FEBRUARY 9, 2010

Tags: Social Media Marketing 2010 Social Media Marketing Benchmark Report business blogs increase website traffic MarketingSherpa microblogging social media strategy Twitter.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Industrial Marketing Today

AUGUST 3, 2010

Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. This is a little more involved than I can explain in this blog post. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

ActiveDEMAND

APRIL 18, 2016

Believe us when we tell you that there is SO much value in analyzing your audience, segmenting it and making communications more relevant, personal and DIRECT. What’s more, videos are commonly shared and easier to recall than equivalent text descriptions of a business.

Marketing Automation Services 40

Marketing Automation Services Ad Building Branding Brand Identity 40

Hubspot

MARCH 28, 2019

Target the right segments of your audience. Match the intent of a blog post with the correct offer. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Target the right segments of your audience. 7 Email Lead Capture Strategies in 2019.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Lead 101

Hubspot

JANUARY 20, 2021

If you’re having trouble, HubSpot’s Business Blogging course can serve as a great foundation for structuring your content. Think of them as segments on a TV show. Start with broad topic clusters and work your way down to specific videos. From there, you can group your ideas into series, which work great on vlogging channels.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

JUNE 16, 2020

Sometimes, similar messages are posted on different channels to reach larger audience segments, but other times, messages are specifically tailored for each platform. Whichever method you choose to promote your blog, make sure you're doing so effectively. For example, HubSpot's socials do both.

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

Hubspot

AUGUST 5, 2011

Use the Crowd to Create "Segments of One". Amazon and many of these sites are brilliant at leveraging the wisdom of the crowd to create "segments of 1," or segmentation that is so granular it focuses on each individual person and their specific online behavior, wants, and needs. Create Tons of Content.

Amazon 28

Amazon Marketing Strategy Marketing & Strategy Lead Scoring 28

Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Hubspot

JUNE 24, 2011

It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. Segment - When writing a blog post or an ebook, you want to hold the reader's attention. By using section headers and bullet points, you can easily segment information and avoid daunting your readers.

Content 28

Content Storytelling Segmentation Inbound Marketing 28

Hubspot

MAY 24, 2012

Or, some might not be actively doing email list segmentation , which would require sending different content to different recipients. 7) B2B marketers use email segmentation heavily. 84% of B2B marketers use segment targeting in their email campaigns. 15) Most marketers recognize the value of blogging.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

SEPTEMBER 24, 2012

Not to mention the circumstances under which they opted in to your lists, and how you've segmented those lists since. What there is, however, is email split testing to tell you what the perfect email is for your business. For different segments of your list? I mean, everyone's audiences are so different! perform better?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

FEBRUARY 7, 2013

In an ideal world, you'd have tons and tons of information about each of your leads so you can better segment your marketing campaigns and nurture your leads -- and so your sales team has more lead intelligence that enables them to sell to those leads more effectively. Which leads us to benefit numero three.

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Ideal Customer Profiles Profiling Sales Qualified Leads Lead 28

Hubspot

AUGUST 28, 2013

It''s not that you''re not attracting visitors to your website and converting them into leads -- you''ve got your business blog, social media, landing pages, and marketing offers down pat. You’re collecting valuable lead information, but not using it for segmentation. They aren''t ready to buy your product or service just yet.

FAQ 28

FAQ Top of Funnel Lead Nurturing Marketing Automation Services 28

Hubspot

AUGUST 5, 2011

What to Test: Subject Lines: Choose a couple of subject line variations and run a simple A/B test on a small segment of your audience to see which performs better. on various segments and demographics of your target audience. on various segments and demographics of your target audience. Business Blogging.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

NOVEMBER 15, 2010

HubSpot's Sources tool allows you to segment traffic based on its sources like social media or direct traffic. Free Webinar: Advanced Business Blogging. Learn how to build your business blog into an inbound marketing machine. Learn how to build your business blog into an inbound marketing machine.

Lead Scoring 28

Lead Scoring Lead Ranking Landing Pages Leads 28

Hubspot

AUGUST 16, 2013

Workflows are great because they help you efficiently segment your lists and target your email content. Unless you find a similar proxy for the exact scenario you''re trying to assess (I might want to know what a business blog that gets about 1.5 6) Blogging. 6) Blogging. Blogging hasn''t been around for that long.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

JUNE 6, 2012

You have a new customer, and now they should be moved into an entirely new segment of your email list. the customer segment! Are you segmenting your email lists based on your contacts' level of engagement with your business? How to Treat Customers (So Engaged They Put a Ring on It).

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Opt-in Contacts Top of Funnel Opt-out 28

Hubspot

APRIL 23, 2010

Visit these blogs as frequently as you do those in your own segment (if not more), and contribute thoughtful remarks to these conversations as well. It all adds up to a great business blog, and to creating a strong and helpful presence in the blogosphere that builds your brand's reputation, authority, and good will.

Blogger 28

Blogger Inbound Marketing Banners Hubspot 28

Hubspot

APRIL 6, 2012

Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you're demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, "How to Fix the Most Common Blogging Bloopers."

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

JANUARY 25, 2012

Furthermore, segment your email database by demographic and behaviors (using lead intelligence and information from form completions) so you can be sure you're sending the most appropriate emails to the right segments. Social Media and Blogging. SEO and Blogging.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Zoominfo

OCTOBER 5, 2021

Segmentation Customer and contact data are at the core of personalization. The most basic way to leverage contact data for personalized marketing is through prospect list segmentation. Through list segmentation, marketers are able to deliver the most relevant content to prospects and customers.

Marketing AI 130

Marketing AI Personalization Work Management Marketing Management 130

Industrial Marketing Today

JULY 20, 2010

Value Creation: From here, the company can create targeted messages and value messaging for each “mapped solution” – as it aligns with a specific business requirement within a market segment. Proof Building : No solution story is complete without references. Finding the right testimony of any sort at the right time is difficult.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Hubspot

APRIL 5, 2013

Much of email segmentation and lead nurturing is only made possible through marketing automation software and contacts databases. subscribers to your business blog). You’re familiar with mass emails, right? Those things you almost always delete from your own inbox? Key Ingredients: Subscribers. 1-2 Email Messages.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Industrial Marketing Today

JULY 23, 2010

That’s where you can use your content to segment your visitors, profile them based on their actions, capture pre-qualified prospects, leads and registrants for your webinars and downloads. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28