Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. And they use different sources to get their information.

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Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create.

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Hubspot

NOVEMBER 15, 2010

In an inbound marketing culture where there is a strong emphasis on the regular creation of fresh, original content, it's easy to overlook the potential of evergreen content. HubSpot's Sources tool allows you to segment traffic based on its sources like social media or direct traffic. Free Webinar: Advanced Business Blogging.

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Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you're likely already working with.

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Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy.

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Hubspot

JUNE 24, 2011

Content is the linchpin of inbound marketing. It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. Segment - When writing a blog post or an ebook, you want to hold the reader's attention.

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Hubspot

APRIL 23, 2010

Visit these blogs as frequently as you do those in your own segment (if not more), and contribute thoughtful remarks to these conversations as well. It all adds up to a great business blog, and to creating a strong and helpful presence in the blogosphere that builds your brand's reputation, authority, and good will.

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Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. 3) Product Blog Content.

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Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

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Hubspot

MAY 27, 2010

I was surprised at the number of attendees who’s marketing departments segmented online marketing activities and social media. I was also surprised at the number of attendees who had hired marketing folks who’s primary responsibility was manage or drive social media awareness. Free Webinar: Blogging for Business.

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Hubspot

FEBRUARY 7, 2013

But any savvy inbound marketer knows that forms are the way of the online conversion world. Tailor Progressive Profiling Form Fields to Various Buyer Personas: Finally, consider crafting different Progressive Profiling form questions based on different segments of your leads. Raise your hand if you hate filling out forms!

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Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

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Industrial Marketing Today

JULY 20, 2010

Value Creation: From here, the company can create targeted messages and value messaging for each “mapped solution” – as it aligns with a specific business requirement within a market segment. Proof Building : No solution story is complete without references. Finding the right testimony of any sort at the right time is difficult.

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Industrial Marketing Today

JULY 23, 2010

That’s where you can use your content to segment your visitors, profile them based on their actions, capture pre-qualified prospects, leads and registrants for your webinars and downloads. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

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Hubspot

JANUARY 4, 2013

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. 15) Don't segment your list by any, like, specific criteria.

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Hubspot

AUGUST 28, 2012

Have you ever had someone stare at you blankly when you say you're an inbound marketer? Inbound marketing concepts can be complicated for people to grasp if they're new to things like SEO, social media, blogging, marketing automation -- any kind of digital marketing, frankly. I think so.

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Hubspot

APRIL 3, 2013

The point is, the resurgence of content -- and the abject failure of most other forms of online marketing -- brought about renewed interest in blogging and the development of content as a form of advertising and marketing. The Blog Post as the New Ad Unit. Content is long-lasting. Content attracts qualified visitors.

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Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

MAY 9, 2019

Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Business Blogging by HubSpot Academy.

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Hubspot

OCTOBER 9, 2014

You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. Segmenting different lists of users enables you to show different ads, depending on which section of your site they visited. Now, let''s dive into the solution.

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Single Grain

FEBRUARY 17, 2022

The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 Dive Deeper: How We Built a B2B SaaS Marketing Agency Unlike Anyone Else. 2) Bay Leaf Digital. PayJunction.

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B2B Marketing Zone Posts

JULY 7, 2010

- CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. They help to support our arguments, enable us to build our business cases and they shine light on new opportunities and emerging market segments that hold potential for our offerings. Inbound Marketing (53).

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Hubspot

DECEMBER 28, 2012

We see great examples in our inboxes, or even showcased in blog posts. Do you maintain a business blog for your company (hint: you should !)? Once you've addressed why recipients are getting email from you, you can format your lead nurturing emails similar to the way you'd set up your general marketing offer emails.

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Hubspot

AUGUST 21, 2017

Why not step it up a notch and leverage the power of segmentation with LinkedIn's targeting options , which enable you to target your status updates to specific users? Consider creating a LinkedIn Group of your very own, like HubSpot did with our popular Inbound Marketers Group. Been using Company Status Updates for a while?

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B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Inbound Marketing (98). Business Blogging (30). The Science of Social Media.

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Industrial Marketing Today

MAY 11, 2011

He was talking about his long journey in convincing upper management about the value of starting a business blog. The content from one of his slides summarized nicely what it means to market engineering services. He said, “…marketing services is very different from marketing products.

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Hubspot

JULY 10, 2018

Blogging is at the core of content marketing, which is a strategy that focuses on creating content that is interesting or valuable to your defined audience with the goal of attracting and sustaining online engagement for leads down the road. A lot has been said about the benefits of business blogging.

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Hubspot

OCTOBER 22, 2013

Despite the temporary glitch, the social media powerhouse was back up and running not too long after the issue first arose -- and thus, a billion people across the globe (including a considerable number of inbound marketers ) exhaled a simultaneous sigh of relief. No marketer out there would say they were happy the downtime happened.

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Hubspot

SEPTEMBER 17, 2018

This may be a segment of your company’s typical buyer persona. As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. With most inbound marketing content, this means collecting some sort of contact information via a form. What’s the goal?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JULY 2, 2012

Not only should you be using visual content on your website, blog, or downloadable content -- you should also be sharing them (and making it easy for others to do so themselves) on sites like Facebook, Pinterest, and Google+, where visuals thrive and spread like crazy. 4) Email and Segmentation. 5) Tweets and Bitly. 8) Content and SEO.

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Landing Pages Planning Work Management Marketing Automation Services 28

Magisto

OCTOBER 3, 2019

Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. A way to segment your audience or target audience, through gender, age, income, social class, and so on.

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Paid Content Top of Funnel Work Management Marketing Management 40

Magisto

SEPTEMBER 23, 2019

Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. Brand – Anything related to the awareness of your product or business.

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Social Media Social Marketing Work Management Cost Per Thousand 64

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. 11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are.

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