Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. If you’d like to increase the impact of your company blog, these insights from recent research can help.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Sword and the Script | B2B

APRIL 18, 2020

The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).” The spending on paid search and SEO jives with similar surveys published on this roundup last week.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Digital B2B Marketing

OCTOBER 29, 2013

Consider carefully the comparisons that are not made or the metrics that are not reported. Consider the potential results of these two surveys about marketing priorities: Which of the following most closely matches your top marketing priority? Publishers field a readership survey and, surprise! Lead generation. Check the Sample.

Statistics 100

Statistics Banner Ads Stats Sample 100

PureB2B

NOVEMBER 13, 2017

In a 2016 survey , almost 90% of B2B marketers claimed that email marketing was the top lead generation channel. According to a 2017 Chief Marketer survey , email is still the top channel that drives both leads and revenue for B2B marketers, which is why B2B businesses rely on email communications as their key marketing strategy.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. The best way to get started is to create a survey and distribute it to your customer base. It’s usually a look of pure terror.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

PureB2B

NOVEMBER 13, 2017

In a 2016 survey , almost 90% of B2B marketers claimed that email marketing was the top lead generation channel. According to a 2017 Chief Marketer survey , email is still the top channel that drives both leads and revenue for B2B marketers, which is why B2B businesses rely on email communications as their key marketing strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

Writing on the Web

AUGUST 29, 2012

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. Business Blog Writing and Content Marketing: Come on, light my fire!

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. 19% of startups use blogs for marketing. (

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. For example, Unbounce reported wonderful results from their webinars (35% increase in free trial signups). You can use popups, surveys, live chat, and many more tools to capture leads. Popup Forms.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. Chris Abraham. Story-telling is important.”

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Industrial Marketing Today

MARCH 12, 2012

I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. Need proof of success for industrial blogging?

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Add a link…you know the drill!

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Hubspot

MARCH 4, 2019

As such, it can really be the ground control for your whole business. As of August 2018, VentureBeat reported that WordPress powers about 30% of the internet in general. WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Industrial Marketing Today

APRIL 26, 2010

Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. How are you using content marketing in your B2B marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Online Marketing Institute

NOVEMBER 18, 2010

Granted, a blogs potential ROI (return on investment) will vary from business to business, but here are 5 good reasons to blog. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. In fact, 46% of the businesses surveyed acquired a customer from Blogging.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Writing on the Web

APRIL 18, 2011

Take a survey. Download a report. This is what makes web pages, e-newsletters and blogs effective. They may not be ready to pick up the phone yet. Give them something they can do to further the relationship: Ask a question. Answer your question. Share their opinion or experience. Sign up or register for an event.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

JANUARY 2, 2013

21% of marketers who work with agencies on SEO report being highly satisfied with their program performance, compared with 11% of those who do SEO in-house. Founder’s Blog ). Search (paid and organic) is a leading driver of new customer sales, while email matters most for repeat business. AddThis Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MAY 24, 2012

This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report. The overwhelming majority of surveyed marketing professionals said that they are planning on keeping their investment in inbound marketing stable. 8) More and more people report reading email on mobile devices. 16) Blog reading peaks around 10AM.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

MARCH 22, 2012

Yesterday, CNNMoney published an article reporting on a new U.S. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. Postal Service, which reported a $5.1 More direct mail? USPS' 'Every Door Direct Mail' Campaign. The ailing U.S.

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? How to Grow & Scale Your Business Blog: A Guide to Increasing the Reach and Marketing ROI of Your Blog.

Facebook 28

Facebook Inbound Marketing Google Promotion 28

Industrial Marketing Today

MAY 5, 2010

Your sales team must report to marketing and put these leads back into the hopper for nurturing. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Online Marketing Institute

NOVEMBER 7, 2010

Filed under: Articles About Biz Blogging , B2B Blogs , Business Blogging b2b marketing Business Blogging content curation content marketing : Permalink 1 comment for Content Curation in B2B Marketing » Some interesting and thought-provoking comments from the thought leaders. Consider Netconcepts.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JULY 24, 2008

It should say that your visit is to find out what your company can do to serve them better, to make their jobs easier, and not to evaluate or report on their performance. Surveys and interviews presuppose (often incorrectly) that you know how and why your customers are (and arent) using your products and services. Open Business Blog.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 22, 2008

· Blogging Advice. Blog Surveys & Directories. Other Blogging Articles. · · Social Networking / Blogs in Business. · Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Consumer Reports. Political Blogs. Alas, A Blog.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Hubspot

NOVEMBER 7, 2012

In fact, you'll notice that we do it on this very blog. Check out how we did it in the example below, which is an excerpt from our blog post, " How to Write Stellar How-To Posts for Your Business Blog." 5) ROI Reports. 7) Product Awareness Surveys. well, education. 4) Customer Success Stories/Case Studies.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

NOVEMBER 17, 2011

The data comes from surveying 500 professional services firms, where the average number of employees was 319 and average annual revenue was $54 million. These results are consistent with HubSpot's 2011 State of Inbound Marketing report, which found that inbound marketing is far more cost effective than traditional, outbound methods.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hubspot

JUNE 22, 2011

In the webininar How to Rapidly Grow Your Business With Content Marketing , Stelzner, author of the new book Launch: How to Quickly Propel Your Business Beyond the Competition , shared the techniques he used to grow his business over an 18-month period (top small business blog with 82,000 email subscribers, 44,000 Facebook fans and 60 writers).

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

WebMarketCentral

OCTOBER 13, 2009

Find free and legal images to add to your blog posts? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. share your posts using social media platforms, link to other blogs often).

Forrester 20

Forrester Landing Pages Business Best Practices 20

Industrial Marketing Today

JULY 9, 2010

Marketing Automation software is widely used to execute key marketing functions like lead scoring and routing, nurturing via drip marketing, creating email campaigns and landing pages, tracking, measuring and reporting using a unified dashboard. However, is improving efficiency enough to justify investing in Marketing Automation?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60