Nielsen’s national TV ratings gets accreditation back after 19-month suspension
Martech
APRIL 18, 2023
For nearly all of the broadcast era, Nielsen had what was essentially a monopoly on measuring ratings. and startups such as VideoAmp, iSpot.tv Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Why we care. The suspension was a good thing for marketers in many ways. Bad timing.
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