4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
OCTOBER 4, 2017
When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Newsletters are the most versatile of broadcast email campaigns.