Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Heinz Marketing

AUGUST 4, 2020

I recently had the privilege of joining Jim Obermayer on his “Behind the Mic” podcast on Funnel Radio part of the Funnel Media Group. Funnel Radio is the streaming digital internet radio channel that publishes live radio programs and follow-on podcasts for at-work listeners.

Work Management 104

Work Management Tips Digital Marketing Funnels Top of Funnel 104

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Oktopost

MAY 11, 2020

Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Listen to the podcast: Or watch the live broadcast: With change happening speedily across companies, many people are having to learn new disciplines overnight. Is there an opportunity for online events or Podcasts?

Digital Transformation 170

Digital Transformation Marketing Automation Services Broadcasting B2B Sales 170

Digilant

MARCH 10, 2022

Podcast advertising has recently become popular with marketers of all industries. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As The Benefits of Podcast Programmatic Advertising. Why advertise on podcasts?

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Oktopost

JULY 2, 2020

Subscribe wherever you listen to podcasts to stay up-to-date on our latest episodes. Listen to the podcast: Watch the live broadcast: In today’s modern marketing and sales functions, nothing happens in the SaaS industry without the customer. Catch a conversation by searching for B2B Marketing Now.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Portland, Ore., Portland, Ore.,

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Marketing Insider Group

DECEMBER 21, 2020

What worked and what went wrong? What to do: Focus less on broadcasting content from business accounts and more on person-to-person interactions. Think of your brand as a media company for podcasts, videos, and reading material. Marketers can’t compare their results, B2B marketing budgets, and tactics to others. Perfected PPCs.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Oktopost

MAY 7, 2020

Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Listen to the podcast: Watch the live broadcast: Social media is both disarming and powerful. Stay tuned for our next episode. Get Everyone on the Same Page.

Transparency 130

Transparency Social Media Work Management Media 130

Stevens & Tate

MARCH 4, 2024

Engagement : Radio uniquely integrates into daily routines, serving as a companion during commutes, chores, or work, fostering an environment where listeners are more receptive to ads, leading to higher content retention due to the need for active listening.

Advertisements 97

Advertisements Advertising Paid Search Agency Advertising Mediums 97

LeadsRX

FEBRUARY 23, 2022

February 23, 2020 – The podcasting business is experiencing exponential growth with more than 130 million people expected to listen to them in 2022. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone. Portland, Ore.,

Marketing Attribution 52

Marketing Attribution Paid Search Agency Multi-Touch Attribution Ads 52

Oktopost

APRIL 8, 2020

There is a whole new work-from-home culture that is now present. Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: Key Take-Aways from Scott Vaughan: Get on your Front Foot: Now is not the time, as a B2B marketer, to sit back and wait for things to happen.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

Cable 131

Cable Social Media Distribution Promotion 131

Convince & Convert

OCTOBER 27, 2015

Podcasting is on fire , with listenership soaring, and the number of podcasts multiplying like Tribbles, including our own podcast proliferation here at Convince & Convert Media. But even with all that growth, podcasting is still a niche media type seemingly destined to be a tertiary way to get entertained or informed.

Skype 159

Skype Broadcasting Youtube Comparison 159

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Join the discussion by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. Listen to the podcast: Watch the live broadcast: The relationship between information technology and marketing is rather new.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Hubspot

MAY 21, 2020

So I figured — why not launch a podcast called "Students vs. Startups … Showdown on the Potomac?". Ultimately, the podcast's failure boiled down to five major factors. Here, let's dive into the five factors that led to the failure of my first podcast, and what you can learn from them. Ensure your podcast can show up in search.

Startups 86

Startups Trade Show Broadcasting Paid Search Agency 86

Insider Interviews

JUNE 4, 2020

My work is creating content that drives change. But I have always shared my perspective through content: journalism, blogs, podcasts -- even just journaling. I had to balance the "best practices" of regularity in my podcast publishing schedule, with bigger things in mind. Mostly for businesses. The crisis in America.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

The Customer

JUNE 4, 2020

My work is creating content that drives change. But I have always shared my perspective through content: journalism, blogs, podcasts — even just journaling. I had to balance the “best practices” of regularity in my podcast publishing schedule, with bigger things in mind. Mostly for businesses.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 101

Work Management Paid Search Agency Tips Marketing Management 101

Content Marketing Institute

JANUARY 15, 2019

As soon as the live broadcast stops, make sure it’s readily available for replay. In the settings, choose to automatically share your Facebook Live broadcast on your Instagram account and vice versa. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality.

Broadcasting 96

Broadcasting Youtube Landing Pages Ideal Customer Profiles 96

Digilant

OCTOBER 5, 2021

Because people weren’t tuning in during their commutes to and from work and school, traditionally a primary source of streaming time, digital audio engagement and usage drastically decreased. People began listening to digital audio while working and going to school from home. of them listen to podcasts for over 7 hours every week.

Ads 52

Ads Campaigns Cable Advertisements 52

Liveintent

SEPTEMBER 23, 2020

Your education content could take the form of: Blog posts Podcasts Newsletter series Facebook or Instagram Live broadcasts. With extra time on their hands, more people are moving towards a screen-based life for work, communicating with family, and, of course, for entertainment. Entertain to engage.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Biznology

OCTOBER 23, 2020

Visually stunning, exceptionally well-narrated and immensely consumable, his work encapsulates the rapid arc of evolutionary and environmental degradation, as seen through Attenborough’s lifetime of extensive research, documentary filmmaking and advocacy. ” TED Talks/Podcasts. ” Reframe How You Think About Self-Care.

Enterprise Management 129

Enterprise Management Work Management Broadcasting Software 129

Biznology

APRIL 30, 2021

As we saw in last week’s newsletter, this is especially relevant now, with approximately 1 in 4 people actively considering career switches, with a significant subset of those folks citing poor work culture as a primary change driver. ” Deloitte Insights’ Leading Forward: Leading the Shift From Survive To Thrive.

Fulfillment 104

Fulfillment Lead Scoring Lead Ranking Thought Leadership 104

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. Through live video, brands have the opportunity to show their culture and passion for their work. At Experticity , I partnered with our existing clients to broadcast over 25 live episodes on Facebook. Live video is nothing new.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Convince & Convert

MARCH 15, 2016

Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… podcasting. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond.

Statistics 115

Statistics Broadcasting Correlation Amazon 115

Valasys

NOVEMBER 18, 2022

Zoom Podtrak is one of those apps which has gained a lot of popularity with podcast creators. Podcasts help people to consume content on the go. . How are Podcasts helping the Marketing Industry? How are Podcasts helping the Marketing Industry? A podcast is defined as a “radio on demand” by Wikipedia.

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

Vidyard

JUNE 8, 2017

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Oktopost

MARCH 25, 2020

Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: Banks and social media is a big topic. With technology changing the way people live, work and do business, staying connected is vital to company survival. Empower Employees.

Social Media 92

Social Media Peer-to-peer Social Marketing Marketing & Strategy 92

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 108

Examples Branding Brand Identity Paid Search Agency 108

Digilant

JUNE 28, 2022

Many are finding real promise in cookie-free solutions like connected TV (CTV) and over-the-top (OTT) advertising, as well as digital audio and podcast ads. Think podcasts, music streaming services, and so on. CTV and OTT Advertising. And reporting on these platforms only continues to improve. Unify your tech stack.

Paid Search Agency 52

Paid Search Agency Top of Funnel Tactics Ads 52

Oktopost

APRIL 21, 2020

However, in a world where no work day is the same from day to day, B2B marketers are being presented with a new challenge of generating value-driven content that resonates with their audiences. Yes, the work day has changed. The work day has changed. And no work day is the same. Empathy has been key to staying connected.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Hubspot

NOVEMBER 13, 2019

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.

Skype 96

Skype Tools Bundling Pricing 96

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.).

Work Management 80

Work Management Marketing Management Skype Public Relations 80

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. But here are some things to consider for that production: Short videos work best on LinkedIn. But maybe you knew all that already. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Instead of delivering your emails as soon as you write them, schedule your broadcast emails in advance. The good news?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

ConvertKit

SEPTEMBER 11, 2020

This feature allows you to show off your work to your audience in a whole new way. Podcasters, set up an icon to send your audience directly to your podcast hosting site of choice. You can manage up to 1,000 email subscribers and create unlimited landing pages, and opt-in forms, and email broadcasts. Social media icons.

Features 78

Features Landing Pages Content Broadcasting 78