Expert insights. Personalized for you.
1 in every 5 Facebook videos is a live broadcast, created by Facebook users to share daily moments between individuals and groups. Everything has active knowledge guidance embedded, from sleep quality as you wake up, to weather and current events while brushing your teeth, to how your breakfast is added to your connected consumption, to the right style of clothes for that day’s calendared activities, to the best way to do your job at work. Lesson for leaders. MORE
Live broadcasts have become a staple of the social media experience. The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as real, approachable and less-produced. Planning a Broadcast. MORE
In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. CTV opportunities for special events. When these events come up, people are posting about it. MORE
Publishers and marketers will broadcast the pinnacle of athleticism to millions of global fans until the tournament concludes on August 21. These two events reach massive audiences who are inclined to. Create or curate content throughout the timeline of the event. For example, Snapchat’s Live Stories feature allows event attendees to publish videos in a “live story” experience that can be shared with any Snapchat user around the globe. MORE
For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions. What are the main types of Event Marketing? MORE
Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? MORE
With the COVID-19 pandemic limiting travel and crowded in-person gatherings, virtual conferences and events have replaced their in-person counterparts. Because of how common these virtual events are now, preparation and an established strategy are key to standing out from the crowd. MORE
In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. I learned that it’s possible to ensure that an event is covered in social media -- even trending as a hot topic -- if you know what you’re doing. 4) Broaden what socializing an event means. MORE
However, it’s critical to ensure your video strategy is in place before, during and after the broadcast. Promote before you broadcast. The good news is Facebook lets you target certain events and groups with your promotions. MORE
The Evolution of Events. With crisis comes creativity , a mantra largely embraced by the B2B events industry in 2020. Equipped with its own set of advantages and drawbacks, fully virtual events replaced in-person and on-site conferences, conventions and meetings. MORE
One very obvious phenomenon during the COVID-19 crisis has been the great increase in online live and recorded webinars and full-on virtual events (multi-session events). We have been directly involved in increasing the use of both and both creating and project managing these events. MORE
Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. What is a virtual event? Even large-scale events can have a virtual component. MORE
But what about events? While you and your sales team know events are a great way to interact with current and future customers, you still have no way to use the data collected at these events to drive campaigns. Nor do you have a way to attribute revenue to this resource-intensive marketing investment, or to show ROI from events. And secondly, what are the essential elements of the event lifecycle and how can you measure event success? MORE
Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. MORE
Companies that realize this are better prepared to generate opportunities, especially using the social media wall for events. In events, participants feel encouraged to interact and have their participation highlighted, generating valuable content for companies. MORE
In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. Even with that reassurance, event investment can feel counterintuitive when measured against digital technologies that can reach thousands of target buyers with a single, often less expensive campaign. However, realizing the full return on investment for your next event requires more than an in-depth presentation or an eye-catching booth. MORE
The frequency of hashtags posted immediately after your ad gets broadcast on a TV channel or radio station gives marketers a better idea about the relative performance of these various ad slots. Event tracking. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. MORE
To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. Social media holds the power to unlock this potential, drastically altering the ability to interact and engage with attendees before, during and after any event. Solve two problems in one go by integrating social media in your event promotion. During the event…. MORE
Events have always been a core component of any B2B marketing strategy. In fact, according to research from Demand Gen Report , events remain the “top engagement tactic for generating qualified leads for 76 percent of B2B brands.” What is an account-based event marketing strategy? MORE
If a potential influencer only broadcasts their content, this person would not be a good influencer for your business. Some ideas could be co-creating content, recording a podcast, interviewing them for an article, amplifying company announcements, joint contests/giveaways, getting product reviews, referrals, online or offline events. MORE
Facebook Live Broadcasts From Computers. Facebook Live, which lets users broadcast live video from their mobile phones directly onto the News Feed, launched in May 2016. It quickly experienced rapid growth , and Facebook recently announced that Pages will now be able to broadcast live video from computers in addition to mobile phones. Filming from a laptop or desktop computer keeps the camera steadier than holding a mobile phone, which improves video quality for broadcasters. MORE
Event. Many businesses count on in-person events for lead generation and sales growth. With live meetings on hold indefinitely, CMOs must shift their focus to marketing via virtual events. One virtual event platform has seen over 52,000 events since March. MORE
As you may have guessed, March Madness was canceled in 2020 due to the pandemic but fans are eagerly awaiting the chance to tune in to this year’s broadcast. The post March Madness powers triumphant return of advertisers and live events appeared first on AcuityAds Inc. MORE
Pivoting from a career in broadcast journalism was a big decision for me. Here, I want to highlight how broadcast journalism helped me succeed in social media, and tips you can use if you're considering a career shift of your own. MORE
It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. After all of your hard work putting the event together, seeing people engaging in conversation online ( lots of conversation online) is a huge validation. But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process. MORE
Virtual events are live experiences that have become a growing trend in recent years. Key factors to running a successful virtual event are a good streaming tool, quality infrastructure, and public acceptance. The content will address points like: What is a virtual event? MORE
The tools they use to attract new leads in this audience – including events, social media, and more. Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite Marketing MORE
LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn Virtual Events. All new virtual events feature by LinkedIn is a combination of its previously released LinkedIn Live and LinkedIn Events features. MORE
Now, these interactions must take place virtually, and companies must rethink their event data strategy. Large-format events are an invaluable networking platform. Luckily, in the face of lockdowns, digital events are still a possibility. MORE
This flexible production model is the most important thing to keeping episodic content fresh because videos can acknowledge current events, react to news, make news, react to engagement, feedback or questions. The post What Game of Thrones & Broadcast TV can Teach you About Video Marketing appeared first on Vidyard. During the holidays I watched in awe as the ladies in my family scrambled into a frantic huddle around the TV to watch what seemed like something epic. MORE
When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Newsletters are the most versatile of broadcast email campaigns. MORE
The last event NetLine attended before things were suspended was in late February. Just like you, we miss face-to-face events. events and the financial guarantees and opportunities it brought with them vanished. Is a one-location, three-day event really the future?” MORE
In the wake of growing concern over the Coronavirus pandemic and with swathes of people self-isolating and/or being unable to travel, many of our clients are feeling a significant impact on their live events. Run a live event online. MORE
The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Virtual event marketing is an excellent way to engage with the prospects and provide them with hyper-tailored solutions to their problems with the help of product demos and other ideas reflecting on the value proposition of the products or services. They can even be used to open a live event to people who can’t be there.”. MORE
A social wall is one of the best strategies to boost live events in both visibility and engagement. Updated in real-time, it can include the audience in the event and make them feel part of it. What is your goal with each live event or broadcast? MORE
An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Fortunately, an event doesn't have to be expensive. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook. MORE
The NFL Draft should be relatively a straightforward event. But in 1980, the League and ESPN partnered to televise the event, beginning a process that transformed the event from little more than an owner’s meeting into primetime viewing for millions. Reading Time: 4 minutes. MORE
As freelancers and solo consultants, it was infrequent that clients ever invited us to their office parties, happy hours or other team-building events. 5 virtual #teambuilding events that you can get paid to produce as a #teamlancer. Design event invites and other digital materials. MORE
Single Grain
FEBRUARY 7, 2020
Live broadcasts have become a staple of the social media experience. The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as real, approachable and less-produced. Planning a Broadcast.
Oracle
OCTOBER 4, 2017
When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Newsletters are the most versatile of broadcast email campaigns.
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Sprout Social
APRIL 29, 2020
However, it’s critical to ensure your video strategy is in place before, during and after the broadcast. Promote before you broadcast. The good news is Facebook lets you target certain events and groups with your promotions.
RockContent
JULY 31, 2020
Virtual events are live experiences that have become a growing trend in recent years. Key factors to running a successful virtual event are a good streaming tool, quality infrastructure, and public acceptance. The content will address points like: What is a virtual event?
Heinz Marketing
MARCH 23, 2021
The Evolution of Events. With crisis comes creativity , a mantra largely embraced by the B2B events industry in 2020. Equipped with its own set of advantages and drawbacks, fully virtual events replaced in-person and on-site conferences, conventions and meetings.
RockContent
NOVEMBER 9, 2020
For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions. What are the main types of Event Marketing?
Hubspot
MARCH 24, 2021
An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Fortunately, an event doesn't have to be expensive. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.
RockContent
JUNE 5, 2020
Companies that realize this are better prepared to generate opportunities, especially using the social media wall for events. In events, participants feel encouraged to interact and have their participation highlighted, generating valuable content for companies.
Brandpoint
NOVEMBER 10, 2020
Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics.
Vidyard
SEPTEMBER 18, 2020
Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video?
AcuityAds
MARCH 19, 2021
As you may have guessed, March Madness was canceled in 2020 due to the pandemic but fans are eagerly awaiting the chance to tune in to this year’s broadcast. The post March Madness powers triumphant return of advertisers and live events appeared first on AcuityAds Inc.
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RockContent
JULY 17, 2020
A social wall is one of the best strategies to boost live events in both visibility and engagement. Updated in real-time, it can include the audience in the event and make them feel part of it. What is your goal with each live event or broadcast?
thePoint
MAY 19, 2020
One very obvious phenomenon during the COVID-19 crisis has been the great increase in online live and recorded webinars and full-on virtual events (multi-session events). We have been directly involved in increasing the use of both and both creating and project managing these events.
Televerde
SEPTEMBER 30, 2020
Event. Many businesses count on in-person events for lead generation and sales growth. With live meetings on hold indefinitely, CMOs must shift their focus to marketing via virtual events. One virtual event platform has seen over 52,000 events since March.
SmartBug Media
NOVEMBER 11, 2020
Events have always been a core component of any B2B marketing strategy. In fact, according to research from Demand Gen Report , events remain the “top engagement tactic for generating qualified leads for 76 percent of B2B brands.” What is an account-based event marketing strategy?
Valasys
JUNE 11, 2020
LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn Virtual Events. All new virtual events feature by LinkedIn is a combination of its previously released LinkedIn Live and LinkedIn Events features.
Hubspot
AUGUST 6, 2020
Pivoting from a career in broadcast journalism was a big decision for me. Here, I want to highlight how broadcast journalism helped me succeed in social media, and tips you can use if you're considering a career shift of your own.
Biznology
MAY 10, 2017
If a potential influencer only broadcasts their content, this person would not be a good influencer for your business. Some ideas could be co-creating content, recording a podcast, interviewing them for an article, amplifying company announcements, joint contests/giveaways, getting product reviews, referrals, online or offline events.
Vidyard
JANUARY 8, 2014
This flexible production model is the most important thing to keeping episodic content fresh because videos can acknowledge current events, react to news, make news, react to engagement, feedback or questions. The post What Game of Thrones & Broadcast TV can Teach you About Video Marketing appeared first on Vidyard. During the holidays I watched in awe as the ladies in my family scrambled into a frantic huddle around the TV to watch what seemed like something epic.
Sprout Social
AUGUST 31, 2020
With the COVID-19 pandemic limiting travel and crowded in-person gatherings, virtual conferences and events have replaced their in-person counterparts. Because of how common these virtual events are now, preparation and an established strategy are key to standing out from the crowd.
Choozle
FEBRUARY 12, 2021
In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. CTV opportunities for special events. When these events come up, people are posting about it.
Biznology
SEPTEMBER 25, 2017
1 in every 5 Facebook videos is a live broadcast, created by Facebook users to share daily moments between individuals and groups. Everything has active knowledge guidance embedded, from sleep quality as you wake up, to weather and current events while brushing your teeth, to how your breakfast is added to your connected consumption, to the right style of clothes for that day’s calendared activities, to the best way to do your job at work. Lesson for leaders.
RockContent
JULY 11, 2016
Publishers and marketers will broadcast the pinnacle of athleticism to millions of global fans until the tournament concludes on August 21. These two events reach massive audiences who are inclined to. Create or curate content throughout the timeline of the event. For example, Snapchat’s Live Stories feature allows event attendees to publish videos in a “live story” experience that can be shared with any Snapchat user around the globe.
Biznology
JULY 13, 2017
The frequency of hashtags posted immediately after your ad gets broadcast on a TV channel or radio station gives marketers a better idea about the relative performance of these various ad slots. Event tracking. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants.
NetLine
JULY 13, 2020
The last event NetLine attended before things were suspended was in late February. Just like you, we miss face-to-face events. events and the financial guarantees and opportunities it brought with them vanished. Is a one-location, three-day event really the future?”
Valasys
MARCH 25, 2020
The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Virtual event marketing is an excellent way to engage with the prospects and provide them with hyper-tailored solutions to their problems with the help of product demos and other ideas reflecting on the value proposition of the products or services. They can even be used to open a live event to people who can’t be there.”.
Hubspot
OCTOBER 21, 2013
In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. I learned that it’s possible to ensure that an event is covered in social media -- even trending as a hot topic -- if you know what you’re doing. 4) Broaden what socializing an event means.
Televerde
SEPTEMBER 29, 2020
Now, these interactions must take place virtually, and companies must rethink their event data strategy. Large-format events are an invaluable networking platform. Luckily, in the face of lockdowns, digital events are still a possibility.
Hootsuite
MARCH 26, 2020
Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. What is a virtual event? Even large-scale events can have a virtual component.
Launch Marketing
FEBRUARY 13, 2019
In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. Even with that reassurance, event investment can feel counterintuitive when measured against digital technologies that can reach thousands of target buyers with a single, often less expensive campaign. However, realizing the full return on investment for your next event requires more than an in-depth presentation or an eye-catching booth.
Oracle
MARCH 3, 2016
But what about events? While you and your sales team know events are a great way to interact with current and future customers, you still have no way to use the data collected at these events to drive campaigns. Nor do you have a way to attribute revenue to this resource-intensive marketing investment, or to show ROI from events. And secondly, what are the essential elements of the event lifecycle and how can you measure event success?
ClearVoice
NOVEMBER 5, 2020
As freelancers and solo consultants, it was infrequent that clients ever invited us to their office parties, happy hours or other team-building events. 5 virtual #teambuilding events that you can get paid to produce as a #teamlancer. Design event invites and other digital materials.
Ledger Bennett
MARCH 12, 2020
In the wake of growing concern over the Coronavirus pandemic and with swathes of people self-isolating and/or being unable to travel, many of our clients are feeling a significant impact on their live events. Run a live event online.
FMG Suite
APRIL 22, 2020
The tools they use to attract new leads in this audience – including events, social media, and more. Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite Marketing
Ceros
FEBRUARY 12, 2020
The NFL Draft should be relatively a straightforward event. But in 1980, the League and ESPN partnered to televise the event, beginning a process that transformed the event from little more than an owner’s meeting into primetime viewing for millions. Reading Time: 4 minutes.
Integrated B2B
OCTOBER 26, 2012
To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. Social media holds the power to unlock this potential, drastically altering the ability to interact and engage with attendees before, during and after any event. Solve two problems in one go by integrating social media in your event promotion. During the event….
Hubspot
SEPTEMBER 21, 2015
It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. After all of your hard work putting the event together, seeing people engaging in conversation online ( lots of conversation online) is a huge validation. But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process.
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