Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 98

Budget Programs Marketing Budget Broadcasting Conference 98

Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

SmartBug Media

NOVEMBER 11, 2020

Events have always been a core component of any B2B marketing strategy. In fact, according to research from Demand Gen Report , events remain the “top engagement tactic for generating qualified leads for 76 percent of B2B brands.” What is an account-based event marketing strategy? and with good reason. and with good reason.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”).

Linkedin 64

Linkedin Features Broadcasting Communities 64

Tony Zambito

FEBRUARY 2, 2022

Each month now presents new potential events that can throw people off course. Whether such events are environmental, political, global, economic, innovation, or crisis-related, the ripple effect is bound to touch an already fragile state of buying. And the TV being interrupted by the test of the Emergency Broadcast System.

Ad Building 228

Ad Building Blast Campaigns Broadcasting Forecasting 228

illumin

MARCH 19, 2021

As you may have guessed, March Madness was canceled in 2020 due to the pandemic but fans are eagerly awaiting the chance to tune in to this year’s broadcast. The post March Madness powers triumphant return of advertisers and live events appeared first on AcuityAds Inc. In addition, media rights […].

Advertisements 52

Advertisements Advertising Broadcasting Media 52

Influitive

FEBRUARY 20, 2019

It was the first Advocamp ever broadcast online. Broadcasting online meant we could jam-pack the event with even more web-exclusive speakers. Hey campers! You know what made Advocamp Field Day 2018 unique? Plus, we could run the numbers to discover which sessions our online Advocampers loved the most.

Broadcasting 189

Broadcasting Communities Ad Building B2B Marketing 189

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. Sporting bow ties and fancy formalwear, with virtual fireworks lighting up their Zoom backgrounds, our sales enablement team emceed the marathon event. The live portion of the event was comprised of a few key elements that gave it the feel of a sporting event.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. The host announces the event and LinkedIn users can RSVP ahead of time, all in-platform. Scheduled posts.

Linkedin 117

Linkedin Features B2B Marketing B2B 117

ClearVoice

NOVEMBER 5, 2020

As freelancers and solo consultants, it was infrequent that clients ever invited us to their office parties, happy hours or other team-building events. But in this new world, not only are we on the invite lists, but we can actually earn money supporting the creation and execution of virtual team-building events. Click To Tweet.

Ad Building 77

Ad Building Work Management Lead Scoring Lead Ranking 77

Martech

AUGUST 15, 2023

Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events.

Paid Search Agency 98

Paid Search Agency Broadcasting Impressions Demographics 98

SpotMe Blog

AUGUST 30, 2021

Your virtual conference or hybrid event is right around the corner. What can you do to ensure everything runs smoothly on the event day? Run a virtual event rehearsal. . Live streaming always comes with some risk, but virtual event prep can set you up for success. . Why are Virtual Event Rehearsals so Important?

Webinar Metrics 52

Webinar Metrics Conference Internet Marketing Planning 52

Zoominfo

JUNE 19, 2018

Provide live event coverage. Not every one of your followers have the budget or time to attend an in-person event– but live video can make customers and prospects feel like they’re actually there. Plus, live streaming can provide a massive boost to future event attendance.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Circle Studio

MAY 13, 2021

We, as marketers, had to set aside all that we knew about in-person event planning, became Zoom-super users, and learned everything we could about planning and executing virtual events. Here are a few tips for creating kick$^% hybrid events. Map out goals for the event. 2020 was a whirlwind of change. Is training a goal?

Personalization 88

Personalization Broadcasting Advertising Agencies Planning 88

NetLine

JULY 13, 2020

The last event NetLine attended before things were suspended was in late February. Just like you, we miss face-to-face events. events and the financial guarantees and opportunities it brought with them vanished. Replacing these events were a slew of questions somehow stuffed into the SWAG bags. When COVID-19 hit the U.S.,

Peer-to-peer 59

Peer-to-peer Lead Ranking Trade Show CPL 59

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Televerde

SEPTEMBER 29, 2020

Now, these interactions must take place virtually, and companies must rethink their event data strategy. Large-format events are an invaluable networking platform. Luckily, in the face of lockdowns, digital events are still a possibility. Since March, one virtual event platform has hosted more than 52,000 meetings.

Lead Scoring 59

Lead Scoring Lead Ranking Leads Lead 59

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. You can write content for a webinar and repurpose the event into a blog or social media post. Depending on the platform and tools used to host the webinar, you can track attendee engagement metrics during the event.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Martech

JANUARY 4, 2024

She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. He advises many Fortune 100 companies and frequently speaks at global industry events. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Martech

AUGUST 31, 2021

Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. Importantly, marketers can also measure the success of the event experience with Bizzabo’s intelligence-gathering engagement. Why we care.

Advertising Agencies 119

Advertising Agencies Marketing Automation Services Broadcasting Touchpoints 119

Choozle

FEBRUARY 12, 2021

In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. CTV opportunities for special events. It allows us to tap into multiple pools of inventory and execute campaigns around these types of events at scale.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Walker Sands

MAY 5, 2021

When asked how much notice bookers typically require for booking a guest to come on and discuss routine events such as quarterly earnings, Sarah responded that the earlier PR gives notice, the better. “If It just boils down to the focus of the segment, and what’s going to work for that conversation.”.

Broadcasting 52

Broadcasting PR Media Public Relations 52

Salesforce Marketing Cloud

JANUARY 12, 2024

Start hosting web events From Zoom to Instagram Live, broadcasting has never been easier and more mainstream. Host a digital event (for free!) Get creative and make your virtual events interactive — giveaways are always well-received. to attract new customers and celebrate existing ones. Make it fun!

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Virtual events and webinars (52%). Embrace hybrid events. Hybrid Events as the Norm. this year as well. But there’s a catch.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

OCTOBER 28, 2020

This allowed her to perfect the mop, understand its benefits, and sell the product to her audiences genuinely on a live QVC broadcast. Tom Hanks stars as Forrest Gump in a romantic comedy-drama film about a slow-witted, kind-hearted man who experiences defining historical events in 20th century America. Who are you? What drives you?

Planning 363

Planning Forrester Work Management Storytelling 363

illumin

OCTOBER 18, 2023

The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. The first ever live streamed event was a Severe Tire Damage concert in 1993, an American garage rock band.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

FMG Suite

APRIL 15, 2021

Event marketing is a marathon, not a sprint. It takes a lot of planning and preparation to get an audience to join your event—and your FMG Suite tools can help. Please join Bailey Sanz, FMG Suite’s Customer Experience Analyst, and me for Running an Event from Start to Finish! Best practices for your next event.

Multi-Channel 52

Multi-Channel Webinar Metrics Event Marketing Planning 52

Digilant

FEBRUARY 2, 2024

Wesley Farris, VP of Platform Partnerships at Digilant, attended the conference and recently sat down with us to provide his key takeaways from the event. While broadcast TV was previously the golden channel for advertising during sports events, changing consumer habits are altering this landscape. Let’s dive in.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Adobe Experience Cloud Blog

JUNE 10, 2020

I have a love-hate relationship with events. Events will return. We have a chance to reshape events in the way we want them. We have the time to think about how to do that because events are not restarting any time soon. We have the time to think about how to do that because events are not restarting any time soon.

Trade Show 174

Trade Show B2B Thought Leadership Broadcasting Thought Leadership 174

Valasys

MARCH 25, 2020

The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Best virtual events focus on keeping it agile and reflecting on the value proposition of the goods or services by appealing to a global audience group preferably in the target demographics.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Ledger Bennett

MARCH 12, 2020

In the wake of growing concern over the Coronavirus pandemic and with swathes of people self-isolating and/or being unable to travel, many of our clients are feeling a significant impact on their live events. In this digital day and age, there’s no reason a live event can’t be broadcast via digital channels. – YouTube.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Martech

SEPTEMBER 7, 2022

Events, events, events. Events have been a mainstay in B2B teams’ marketing mix. Post-COVID events need to be hybrid and include both in-person and online options to meet the demands of attendees with varying levels of comfort with travel. enterprise event solution that integrates with Microsoft Teams.

Enterprise Management 115

Enterprise Management B2B Marketing B2B Marketing Management 115

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. It showed that live streaming an event can actually lead to an increase of 63% in regard to favourability. Therefore, try to do just that during the broadcast. Land Rover.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143