Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Is this event tactical or more high-level?"

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

If you’re new to Salesforce and what we do , you may not know about Dreamforce, our annual event that combines community and customer success. Dreamforce is an annual event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Get more info on Dreamforce 2021.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

SmartBug Media

NOVEMBER 23, 2020

When diving into the adjustments in tactics, the survey confirmed that there has been a large decrease in live events (80 percent). While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. Now how do you get started? Hit “Save.”.

Webinar Metrics 86

Webinar Metrics Marketo Budget Programs Co-Registration 86

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Sprout Social

SEPTEMBER 27, 2021

That’s why we’re thrilled to bring you Untapped: Leaders Talk Opportunity— a digital event taking place on October 6, 2021. All registrants will receive a free digital toolkit full of resources you can use to plan, share and execute your next big bet. Join us at our next digital event appeared first on Sprout Social.

Planning 82

Planning Co-Registration Social Media Creativity 82

LeadsRX

NOVEMBER 30, 2021

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles. There are no live events.

Webinar Metrics 240

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 240

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Hubspot

FEBRUARY 9, 2018

With each webinar registrant, you can collect lead and engagement data your sales team can use to initiate personalized outreach. This will go a long way for ensuring sales' follow up with registrants is seamless once the webinar is over. Here are a few tips for doing both: Try your hand at Co-marketing.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Webbiquity

MARCH 5, 2019

It also includes features like event management, surveys, polls, and file sharing. We began our WorkOutLoud journey at COCO (now Fueled Collective ), in the Minneapolis Grain Exchange Building—a magical co-working space where we met many people who inspired us to think differently when starting a software company. The rest is history.

Enterprise Management 251

Enterprise Management Work Management Marketing Management Co-Registration 251

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). More info & registration ». I’m co-presenting the email nurturing session this Wednesday.

Lead Management 100

Lead Management Marketing Management Co-Registration Eloqua 100

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Martech

NOVEMBER 10, 2021

Program highlights include: “Outlook 2022: Disruption Predicted” with Sir Martin Sorrell (S4 Capital Executive Chairman & Founder) “Through the Looking Glass: Marketing to Tomorrow’s Consumer” with Zeta Co-Founders John Sculley (Former Apple CEO & Pepsi president) and David A. Registration is now open on the Zeta Live site.

Co-Registration 91

Co-Registration CMO Network Marketing Creativity 91

Only B2B

JULY 7, 2023

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Participate in industry events: Attend conferences, trade exhibitions, and networking events relevant to your industry to get involved in industry activities.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. This event is held by the Ohio Small Business Development Center at Columbus State Community College. In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Heinz Marketing

JULY 26, 2022

Cross-promote different resources and events. Or another event that you’re driving registration for? Co-host or sponsor an event. Host a conference, trade show, networking event, or webinar with another organization or help provide the monetary resources to put on an event through a sponsorship.

Advertising Agencies 81

Advertising Agencies Planning Co-Registration Bundling 81

Salesforce Marketing Cloud

JULY 19, 2022

Registration is now open for Dreamforce 2022 ! It’s the 20th anniversary of this epic event, and it will be the biggest, most impactful Dreamforce ever. The in-person event, which attracts tens of thousands, takes place at the Moscone Center in downtown San Francisco. Here’s what you need to know: When is it?

Co-Registration 98

Co-Registration Blast Campaigns Digital Transformation Budget Programs 98

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration. Co-invest in sales reps: Channel partners always want more salespeople, but those cost money. Amplified reach.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Adobe Experience Cloud Blog

MARCH 17, 2015

Author: Stacey Thornberry If you have ever hosted an event, you know that no matter how much you over-prepare, something will undoubtedly go awry. Even with careful planning, events are subject to Murphy’s Law : “If anything can go wrong, it will.”. Contact the Event Venue : We needed to ask about our options for cancellation.

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

Martech

MARCH 3, 2022

Last month, Perkuto joined more than 2,000 registrants across the globe to attend the Workato partner kickoff event. We gained insight into Workato’s product roadmap, technical updates, and new frameworks in addition to hearing how they will support partner growth. iPaaS is having its moment.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Social Media 127

Social Media Media Blogger Co-Registration 127

Top Rank Marketing

SEPTEMBER 6, 2023

With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference. Ahava: I love that you need to put on a co-persona hat. So let’s get right into it.

B2B Marketing 82

B2B Marketing B2B Co-Registration Conference 82

Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Trade Press Services

SEPTEMBER 4, 2023

Selecting the right topic also guarantees that your webinar content will contain relevant information that stimulates conversation and offers long-standing, actionable insights after the event. Make sure that your format and delivery invite conversation with co-hosts, panelists and attendees. The title matters. Plan and practice.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

LeanData

AUGUST 3, 2022

Every day, LeanData co-founder and CEO Evan Liang drives up to the company’s offices in Santa Clara, California in his well taken care of Tesla. This year marks the seventh anniversary of the event, and it will take place just two blocks away from Dreamforce at The Mint in San Francisco.

Co-Registration 52

Co-Registration Conference B2B Sales Communities 52

Top Rank Marketing

AUGUST 14, 2023

I know budgets for marketing events these days require more justification than in the past, so I wanted to put together a list of top reasons to sign yourself and your team up for MarketingProfs B2B Forum in 2023. Or you might meet someone from a vendor or an agency during the many networking events.

B2B 92

B2B Advertising Agencies Paid Search Agency Co-Registration 92

DiscoverOrg

FEBRUARY 13, 2019

This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! The highly targeted segmentation resulted in registrations for the happy hour exceeding the capacity of the space by 10x! (We Sales uses a CRM … but the marketing automation system might not integrate. Relationship status?

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Online sessions before and during the event witnessed higher attendance, with the audience eager to learn from the industry experts. This way, every aspect of your event will be popularized.

Case Study 92

Case Study Case Studies Work Management Studies 92

SmartBug Media

SEPTEMBER 16, 2020

Your manufacturing company can host a webinar, or you can bring in other industry players to co-host a webinar in place of a trade show. Keep in mind that just because your event is digital doesn’t mean less work should go into the strategy. Registration interface. Pay attention to the features each platform offers.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Evaluate potential change as predictable trends or unpredictable events. Be open for adapting to unpredictable events. Many of them have set new webinar registration and attendance records by working with us.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Four experts are headlining our lineup for the most anticipated email event of the year: Kason Morris – Head of Learning Experience Design, Salesforce. The best part?

Peer-to-peer 81

Peer-to-peer Thought Leadership Co-Registration Creativity 81

Computer Market Research

JUNE 12, 2019

Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. In some cases, vendors have considered completely slashing their Co-op MDF programs altogether. Co-Op and MDF Programs from a Partner’s Perspectives. Many channel partners have grown an immune distaste towards Co-op MDF programs.

Budget Programs 87

Budget Programs Marketing Management Advertising Channels Co-Registration 87