Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. A Move Towards Sustainable Events. So how do you make a more sustainable event?

Trends 262

Trends Marketing AI Co-Registration Merchandising 262

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Email will likely be your primary medium for driving registrations. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars).

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations). Why do you need event landing pages? Maybe you’re still wondering, “Should I bother with event landing pages?”

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Is this event tactical or more high-level?"

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Ranking Lead Scoring Business 98

SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare. Press releases. Advertising.

Webinar Metrics 109

Webinar Metrics Promotion Co-Registration Trade Show 109

Conversica

JULY 26, 2021

Webinars and virtual events are prime examples. You spend hours preparing the perfect event. From ideation, to securing co-presenters, to curating media and meaningful content—the to-do list seems to bleed out into eternity. Either way, you’re examining what worked and what didn’t in preparation for your next virtual event.

Lead Ranking 98

Lead Ranking Webinar Metrics Lead Scoring Co-Registration 98

Salesforce Marketing Cloud

DECEMBER 3, 2024

What you’ll learn Automate personalized, two-way conversations on WhatsApp Create personalized agendas for event attendees Capture and qualify leads effortlessly on your website Improve customer journeys with intelligent reprioritization Reduce churn with proactive, personalized promotions 1. See how it works 2.

Marketing & Strategy 52

Marketing & Strategy Webinar Metrics Sales Qualified Leads Lead Ranking 52

SmartBug Media

NOVEMBER 23, 2020

When diving into the adjustments in tactics, the survey confirmed that there has been a large decrease in live events (80 percent). While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. Now how do you get started? Hit “Save.”.

Webinar Metrics 86

Webinar Metrics Marketo Budget Programs Co-Registration 86

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning Conference 149

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Sprout Social

SEPTEMBER 27, 2021

That’s why we’re thrilled to bring you Untapped: Leaders Talk Opportunity— a digital event taking place on October 6, 2021. All registrants will receive a free digital toolkit full of resources you can use to plan, share and execute your next big bet. Join us at our next digital event appeared first on Sprout Social.

Planning 94

Planning Co-Registration Social Media Creativity 94

Sword and the Script | B2B

NOVEMBER 24, 2020

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. Collaborate with the sales team to produce events.

B2B Marketing 66

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 66

LeadsRX

NOVEMBER 30, 2021

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

Golden Spiral

JANUARY 7, 2021

Many events were postponed or canceled. In this article, we explore 20 ways virtual events were better than live for: The attendees. 32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

MKT1

NOVEMBER 4, 2024

Overview of the 5 top-of-funnel growth engines : Inbound, Outbound, Product Virality, Events, and Ecosystem. Event: Showcase - My Favorite Products of 2024 By popular demand we are back with another product showcase. This will be recorded and sent to all registrants, so RSVP even if you haven’t nailed down your Dec schedule!

Startups 59

Startups Advertising Channels Sales Management Top of Funnel 59

Single Grain

OCTOBER 11, 2023

Think of your emails as a networking event. This is where other, less-used tactics might be worth exploring, such as: Co-registrations: Co-registrations — recommending multiple email lists during a sign-up — may seem like an attractive way to grow your subscriber base quickly.

Paid Content 98

Paid Content Email Marketing Co-Registration Tips 98

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles. There are no live events.

Webinar Metrics 246

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 246

Martech

DECEMBER 3, 2024

By 2019, Terminus co-founders Sangram Vajre and Eric Spett were publishing a book with the triumphant title “ABM is B2B.” Hopping had recently attended an event hosted by GTM Partners (where Vajre is now CEO). ” Intimate events Finally, something that’s working for Demandbase at least, is events.

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Hubspot

FEBRUARY 9, 2018

With each webinar registrant, you can collect lead and engagement data your sales team can use to initiate personalized outreach. This will go a long way for ensuring sales' follow up with registrants is seamless once the webinar is over. Here are a few tips for doing both: Try your hand at Co-marketing.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel Hubspot 203

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Webbiquity

MARCH 5, 2019

It also includes features like event management, surveys, polls, and file sharing. We began our WorkOutLoud journey at COCO (now Fueled Collective ), in the Minneapolis Grain Exchange Building—a magical co-working space where we met many people who inspired us to think differently when starting a software company. The rest is history.

Enterprise Management 260

Enterprise Management Work Management Marketing Management Co-Registration 260

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). More info & registration ». I’m co-presenting the email nurturing session this Wednesday.

Lead Management 100

Lead Management Marketing Management Co-Registration Eloqua 100

Top Rank Marketing

MAY 20, 2024

Use cases: You have an in-person event and want to tap into new audiences and drive registrations. Options include, but are not limited to: featuring influencer quotes in an ebook or leveraging an influencer’s audience to drive event registrations. You want to test influencers marketing for the first time.

B2B Marketing 108

B2B Marketing Advertising Agencies Budget Programs B2B Thought Leadership 108

Heinz Marketing

JULY 26, 2022

Cross-promote different resources and events. Or another event that you’re driving registration for? Co-host or sponsor an event. Host a conference, trade show, networking event, or webinar with another organization or help provide the monetary resources to put on an event through a sponsorship.

Advertising Agencies 100

Advertising Agencies Planning Co-Registration Bundling 100

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. This event is held by the Ohio Small Business Development Center at Columbus State Community College. In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Oktopost

JULY 8, 2024

Webinars and Virtual Events In an increasingly remote-first world, webinars and virtual events offer a cost-effective and scalable way to connect with a global audience and drive demand for your products or services. Collaborate on content creation, co-host webinars, or leverage their platform for sponsored posts and testimonials.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

MKT1

NOVEMBER 25, 2024

Event: MKT1 Showcase - The Future of Martech By popular demand, we are back with another product showcase. This will be recorded and sent to all registrants, so RSVP even if you haven’t nailed down your Dec schedule! If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co. What is ecosystem marketing?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Work Management 52

Martech

NOVEMBER 10, 2021

Program highlights include: “Outlook 2022: Disruption Predicted” with Sir Martin Sorrell (S4 Capital Executive Chairman & Founder) “Through the Looking Glass: Marketing to Tomorrow’s Consumer” with Zeta Co-Founders John Sculley (Former Apple CEO & Pepsi president) and David A. Registration is now open on the Zeta Live site.

Co-Registration 92

Co-Registration CMO Network Marketing Creativity 92

Lead Liaison

DECEMBER 26, 2018

To access our Event Lead Management Kit, which includes this resource, click here. . According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Choosing the right event lead management solution for lead capture will be the most important decision you make.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

Hinge Marketing

NOVEMBER 3, 2021

Content that combines sound research and a case story your audience can relate to will turn event participants into followers and, over time, clients. Speaking engagements drive more traffic to your site from the submission to post-event phases. Try these strategies: Ask for a list of registrants/attendees.

Consulting 159

Consulting Work Management Marketing Management Webinar Metrics 159

Salesforce Marketing Cloud

JULY 19, 2022

Registration is now open for Dreamforce 2022 ! It’s the 20th anniversary of this epic event, and it will be the biggest, most impactful Dreamforce ever. The in-person event, which attracts tens of thousands, takes place at the Moscone Center in downtown San Francisco. Here’s what you need to know: When is it?

Co-Registration 98

Co-Registration Blast Campaigns Digital Transformation Budget Programs 98

Only B2B

JULY 7, 2023

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Participate in industry events: Attend conferences, trade exhibitions, and networking events relevant to your industry to get involved in industry activities.

Marketing AI 62

Marketing AI Webinar Metrics Co-Registration Trends 62

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Branding Brand Identity 118

Adobe Experience Cloud Blog

MARCH 17, 2015

Author: Stacey Thornberry If you have ever hosted an event, you know that no matter how much you over-prepare, something will undoubtedly go awry. Even with careful planning, events are subject to Murphy’s Law : “If anything can go wrong, it will.”. Contact the Event Venue : We needed to ask about our options for cancellation.

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48